More than Just Lines on a Map: Best Practices for U.S Bike Routes
Mikk_Sports diary_Final pitch_The Atomic Garden Vilnius
1.
2. ANALYSIS
• TA: anybody who is interested in sports, loves sports
• TA is looking for:
• Entertainment
• Motivation and inspiration
• Belongingness to the sport community
3. COMMUNICATION TOPICS
• SPORTS
• tell the story of athletes
• don’t care about statistics or superficial reporting
• Voice of athletes
14. STILL POST | DAILY ENTERTAINMENT
“In 1967 today 4 Estonians, Anatoli
Krikun, Priit Tomson, Jaak Lipso
and Tõnno Lepmetsa, were
awarded with gold medals at the
basketball European
Championships. Who’s on picture?”
on that day posts
15. “Tonight Derrick Rose wore “I can’t
breathe” shirt in reference to Eric
Garner and to support protests
against police brutality against
minorities.”
STILL POST | DAILY ENTERTAINMENT
meaningful/powerful/controversial events
16. STILL POST | PROMOTING ACTUAL
STORIES
“What did you do during
summer? Check out what
XXX did every morning
past summer. link “
• instagram & FB
17. STILL POST | BEHIND THE SCENES
“We made it to hotel
together with
@somebody. But the
weather is cloudy :( “
only instagram
Sports Diary - a new kind of online magazine, media platform. Big emphasise is on the visuals – photos and videos, less reading. Interactive storytelling.
Sports Diary’s key target audience is anybody who is interested in sports or loves sports.
Because of extensive research that I have done, I’ve figured out that target audience wants entertainment, they’re looking for motivation and inspiration to do sports themselves and want to feel belonging to the sport community, to be part of something bigger.
Our goal is to provide customers with the most compelling and personal stories about sports and athletes, doesn’t matter if they’re amateurs or professionals, if it’s individuals or teams.
We are unmoved by statistical analysis or superficial news stories that are just reporting results, about someone switching teams or not meeting the expectations etc. We don’t want to criticise anybody’s performance.
Sports Diary is more like an outlet for athletes to tell their story, we will present the unfiltered voices of athletes, bringing fans closer to the athletes they love.
“Sports Diary” aims to provide unique insight into the daily sports conversation with a work that is very enthusiastic and uncompromisingly personal.
Sports Diary - “More than just Sports”
Sports Diary is unmoved by statistical analysis and provincial opinionating.
We are concerned with the eternal glories and personal over-comings, personal achievements. And by telling these emotional personal stories we want promote healthy, active lifestyle and sports in general.
Main destination is WEBPAGE, where all the stories / articles are hosted.
Different social media accounts are promoting opportunities, to direct people from social media to webpage. We use FB, Instagram and Youtube.
Instagram would be use to build a more personal relationship with followers, showing the behind the scenes of making the stories.
Youtube is where all the videos are hosted except the short 10-15 second clips.
Kind of one-pager.
Idea was to emulate the browsing magazine feel.
Kind of one-pager.
Idea was to emulate the browsing magazine feel.
Kind of one-pager.
Idea was to emulate the browsing magazine feel.
Kind of one-pager.
Idea was to emulate the browsing magazine feel.
Kind of one-pager.
Idea was to emulate the browsing magazine feel.
To provoke discussion among our followers, fans we want to share the information about controversial or very meaningful events happening in sports.
The main idea with the visuals is that they have to tell the story and message we want to communicate. As we don’t want to have these long essays, the photos basically have to tell the story themselves, only together with short but very precise copy.
The main idea with the visuals is that they have to tell the story and message we want to communicate. As we don’t want to have these long essays, the photos basically have to tell the story themselves, only together with short but very precise copy.
The main idea with the visuals is that they have to tell the story and message we want to communicate. As we don’t want to have these long essays, the photos basically have to tell the story themselves, only together with short but very precise copy.
The main idea with the visuals is that they have to tell the story and message we want to communicate. As we don’t want to have these long essays, the photos basically have to tell the story themselves, only together with short but very precise copy.
The main idea with the visuals is that they have to tell the story and message we want to communicate. As we don’t want to have these long essays, the photos basically have to tell the story themselves, only together with short but very precise copy.
The main idea with the visuals is that they have to tell the story and message we want to communicate. As we don’t want to have these long essays, the photos basically have to tell the story themselves, only together with short but very precise copy.
The main idea with the visuals is that they have to tell the story and message we want to communicate. As we don’t want to have these long essays, the photos basically have to tell the story themselves, only together with short but very precise copy.