Older and Wiser – UsingAlumni to Benefit Students, Employability and the Wider Institution Kerrie Holland Alumni Volunteer Manager
Alumni Volunteering the Birmingham Way 180,000 Alumni across 180 countries Established Development and Alumni Relations Office Alumni Volunteer Manager and College Alumni Relations Managers in post 621 Alumni volunteered 3,260 hours in 2011/12
Benefits of Alumni Volunteering Increases alumni affinity and propensity to give Enables the University to achieve the ‘nice-to- haves’ Access to expertise, networks and opportunities Enriches student experience Impact on employability
Volunteering at UoB Two Strand Volunteering Programme: – ‘Mass’ Volunteering – range of opportunities for which alumni can self- identify – ‘Bespoke’ Volunteering – high profile opportunities for which we select and approach specific alumni
‘Mass’ volunteering Mixture of activities to have broad appeal e.g. internship leads, mentoring, translations, conservation, international recruitment, careers event speakers. Non-campus based ‘remote’ opportunities Mass promotion to alumni – Alumni publications – Linked In/facebook groups – Specific e-mail comms
‘Bespoke’ volunteering Finding a specific person for a specific role Finding a specific role for a specific person we are keen to engage Guest lectures (MBA Leadership Programme), Leadership Mentoring, Advocacy, Event Hosting, Interviewees, Panel Members, Advisory Boards..
Case Study - Careers UoB Careers Network had substantial investment in 2011 Targets set for Alumni Relations include: – Mentoring (3 schemes) Leadership Alumni Mentoring Scheme Targeted programmes for employability concern areas – Internships – Work Experience – Advertising Vacancies
Volunteering Opportunities Sometimes harder to find volunteering opportunities than to find alumni volunteers! Potential areas: – Careers – Schools/Faculties/Individual academics – International recruitment – Research and Commercial Services – Special Collections – Student Societies – Research Institutes e.g. Ironbridge/Shakespeare Institute – Recruitment panels, philanthropic funding distribution, internal awards judging – Marketing and Communications – Sport
Group Discussion How could alumni volunteers support your institution/function?
Managing a Volunteer Programme Strategy and programme design Finding alumni Identifying opportunities for volunteers Defining role requirements Promotion Stewardship Measuring impact
Pitfalls! Needs to be a genuine opportunity, and can be harder than you think to engage academics ‘End user’ needs to take ownership Tact and diplomacy is essential
Group Discussion What do you need to consider to a) support and b) measure the impact of alumni volunteering effectively in your institution/function?
Summary Alumni volunteering is mutually beneficial Be creative Promotion is key – internally and externally Decide how to measure impact before you start Make sure you can manage your programme Look after your volunteers!