AUA Development Conference 2012 - Kerrie Holland

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  • 1. Older and Wiser – UsingAlumni to Benefit Students, Employability and the Wider Institution Kerrie Holland Alumni Volunteer Manager
  • 2. Alumni Volunteering the Birmingham Way 180,000 Alumni across 180 countries Established Development and Alumni Relations Office Alumni Volunteer Manager and College Alumni Relations Managers in post 621 Alumni volunteered 3,260 hours in 2011/12
  • 3. Benefits of Alumni Volunteering Increases alumni affinity and propensity to give Enables the University to achieve the ‘nice-to- haves’ Access to expertise, networks and opportunities Enriches student experience Impact on employability
  • 4. Volunteering at UoB Two Strand Volunteering Programme: – ‘Mass’ Volunteering – range of opportunities for which alumni can self- identify – ‘Bespoke’ Volunteering – high profile opportunities for which we select and approach specific alumni
  • 5. ‘Mass’ volunteering Mixture of activities to have broad appeal e.g. internship leads, mentoring, translations, conservation, international recruitment, careers event speakers. Non-campus based ‘remote’ opportunities Mass promotion to alumni – Alumni publications – Linked In/facebook groups – Specific e-mail comms
  • 6. ‘Bespoke’ volunteering Finding a specific person for a specific role Finding a specific role for a specific person we are keen to engage Guest lectures (MBA Leadership Programme), Leadership Mentoring, Advocacy, Event Hosting, Interviewees, Panel Members, Advisory Boards..
  • 7. Case Study - Careers UoB Careers Network had substantial investment in 2011 Targets set for Alumni Relations include: – Mentoring (3 schemes)  Leadership  Alumni Mentoring Scheme  Targeted programmes for employability concern areas – Internships – Work Experience – Advertising Vacancies
  • 8. Volunteering Opportunities Sometimes harder to find volunteering opportunities than to find alumni volunteers! Potential areas: – Careers – Schools/Faculties/Individual academics – International recruitment – Research and Commercial Services – Special Collections – Student Societies – Research Institutes e.g. Ironbridge/Shakespeare Institute – Recruitment panels, philanthropic funding distribution, internal awards judging – Marketing and Communications – Sport
  • 9. Group Discussion How could alumni volunteers support your institution/function?
  • 10. Managing a Volunteer Programme Strategy and programme design Finding alumni Identifying opportunities for volunteers Defining role requirements Promotion Stewardship Measuring impact
  • 11. Pitfalls! Needs to be a genuine opportunity, and can be harder than you think to engage academics ‘End user’ needs to take ownership Tact and diplomacy is essential
  • 12. Group Discussion What do you need to consider to a) support and b) measure the impact of alumni volunteering effectively in your institution/function?
  • 13. Summary Alumni volunteering is mutually beneficial Be creative Promotion is key – internally and externally Decide how to measure impact before you start Make sure you can manage your programme Look after your volunteers!
  • 14. Thank You Any Questions?