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The Works - PR Salary Survey 2013

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The Works Search and Selection surveyed over a thousand people earlier this year, as part of our annual look at the state of the PR and Communications business. It’s a snapshot of the market, to …

The Works Search and Selection surveyed over a thousand people earlier this year, as part of our annual look at the state of the PR and Communications business. It’s a snapshot of the market, to assess the general health of the industry and measure the mood of employees working in PR.

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  • 1. www.the-works.co.uk
  • 2. The Works Search and Selection surveyed 1075 PR Professionals in the communications industry from December 2012 to January 2013. The aim of the survey was twofold, to get a clear picture of salaries and bonuses being paid in PR agencies and in-house corporate communications teams. Secondly to gauge the level of satisfaction of PR and corporate communications professionals in their current role and company. We looked at the issues facing employees and the challenges facing employers. We will feature these results separately in a series of blogs and in our newsletters so make sure you have signed up www.the-works.co.uk/news-blogs/newsletter. We looked at the PR disciplines we specialise in – Corporate Communications, Financial PR, Technology PR as well as Consumer PR. We recruit at board level downwards and the data has come mainly from our clients and candidates, a true blend of in-house corporate communications teams (private sector) and consultancies in London and the Home Counties.
  • 3. Findings from PR employees Salaries have increased in the communications industry and bonuses are back • • • • 41% of employees received a salary increase by January 2013 Half of the participated PR employees received bonus – 49% of these employees got 1% - 10% bonus while 51% of them got 11% - 50% bonus Most (70%) agency employers increased salaries of the majority of their PR Consultants Average agency bonus across all levels is 18% Agencies and in-house teams grew last year • • • • • More than half (54%) of the employers hired 1-4 PR professionals for their team 22% hired 5-9 people 13% hired 10+ people Only 9% of employers did not make any hires 3% reduced headcount
  • 4. Bonus 19% Bonus 19% RANGE 180000 RANGE Bonus 14% 160000 MEDIAN 140000 Bonus 12% 120000 Bonus 10% 100000 Bonus 4% 80000 Bonus 4% 60000 40000 20000 0 Head of Comms PR Director Head of Media Senior PR Manager PR Manager Senior Press Officer Press Officer
  • 5. Bonus 1020% RANGE 160000 RANGE MEDIAN 140000 Bonus 1025% 120000 Bonus 1020% 100000 Bonus 1012% 80000 60000 40000 20000 0 Director Associate Director Account Director Senior Account Manager Account Manager Senior Account Executive Account Executive
  • 6. Bonus 1030% RANGE 250000 RANGE MEDIAN Bonus 19% 200000 Bonus 22% 150000 Bonus 29% Bonus 20% Bonus 25% 100000 50000 0 Head of Comms PR Director Head of Media Senior PR Manager PR Manager Press Officer
  • 7. Bonus 50% RANGE 300000 RANGE MEDIAN 250000 Bonus 2550% Bonus 1550% 200000 Bonus 1517% 150000 Bonus 20Bonus 1280% 33% 100000 50000 0 MD/Partner Director Associate Director Account Director Senior Account Manager Account Manager Senior Account Executive Account Executive
  • 8. RANGE 100000 RANGE 90000 MEDIAN 80000 70000 60000 50000 40000 30000 20000 10000 0 Head of PR PR Director PR Manager Press Officer
  • 9. RANGE 100000 RANGE 90000 MEDIAN Bonus 5% 80000 Bonus 9% 70000 60000 50000 40000 30000 20000 10000 0 Head of Practice Associate Director Senior Account Director Account Director Senior Account Manager Account Manager Senior Account Executive Account Executive
  • 10. Bonus 1018% RANGE 140000 RANGE MEDIAN 120000 Bonus 1025% 100000 80000 60000 40000 20000 0 PR PR Manager Director/Head of Team Head of Technology Director Associate Director Senior Account Director Account Director Senior Account Manager
  • 11. RANGE 160000 RANGE MEDIAN 140000 120000 100000 80000 60000 40000 20000 0 Head of Technology Director Associate Director Senior Account Director Account Director Senior Account Manager Account Manager Senior Account Executive Account Executive
  • 12. Last year we heard a lot about underresourcing, not being able to hire fast enough and the difficulty of keeping up morale and motivation levels. Whilst these issues haven’t disappeared, this year, the tone is different and although business is still tough, it’s definitely healthier. We have seen a fourfold increase in new roles coming on to the market, for the first half of this year compared to the first half of last year. The increase is mainly with corporate agencies and corporate comms inhouse teams (across industry sectors). I have written more about this in my view of the market in our new look September newsletter but it’s great to see how reputation management is clearly becoming more important. I think the salary results speak for themselves although I would like to say that in-house isn’t always the answer. The majority of people we meet (90%) will ask exclusively for an in-house role. Some will consider a consultancy, but there is clearly a strong desire to move in-house. I bring this up as one of the motivations is salary; although, as you can see from the survey, agencies pay pretty well and despite a tough year, 70% of agencies increased their employees’ salaries. There is no denying that some in-house roles especially in the financial services - are paid well; however, agencies are more competitive with their salaries and the bonus can be better than in-house. Ok, enough said. I hope you find the results useful.