Smash Your Silos: How Your Company Can
Learn To Think Like A Startup
CHRIS EBEN

Partner, The Working Group
Startup Weekend Organizer / Facilitator
@ceben

@twg
ABOUT TWG

Strategy

Design

Engineering

@twg
SMASHING YOUR SILOS

Understanding the startup mentality
Rapid product development using Lean and Agile
Tools and tactics ...
THE STARTUP MENTALITY

@twg
@twg
THE STARTUP MENTALITY

Sense of urgency: Fly or die

Optimism

Willingness to take risks

Volunteering

Teamwork

Meritocr...
STARTUPS VS. BIG COMPANIES

@twg
STARTUPS VS. BIG COMPANIES

@twg
STARTUPS VS. BIG COMPANIES

BIG ORGANIZATION

SMALL STARTUP

PROS
Resources, brand equity, experience

PROS
Rapid decision...
STARTUPS VS. BIG COMPANIES

“Corporate culture is the only sustainable
competitive advantage that is completely
within the...
WHAT HAPPENS WHEN YOU
THINK LIKE A STARTUP?

@twg
WHAT HAPPENS WHEN YOU
THINK LIKE A STARTUP?
Create new products
Employee satisfaction
Customer satisfaction
Future-proofin...
@twg
$$$?

Of course, it’s not quite that simple. But perhaps
it could be if the benefits of a startup mentality
were married w...
@twg
GOOGLE

Google News
AdSense
Gmail
Orkut

@twg
@twg
3M

Post-It Notes
Scotch Tape

@twg
@twg
VIRGIN

Herringbone Sleeper Beds

@twg
@twg
RAPID PRODUCT DEVELOPMENT:
USING AGILE AND LEAN

@twg
AGILE

@twg
AGILE

@twg
LEAN

@twg
WHAT’S STOPPING YOU FROM
THINKING LIKE A STARTUP?

@twg
@twg
PEOPLE

Senior decision makers need to buy in to the
idea. You need to find a champion.

@twg
@twg
PROCESS

Process is essential, but bureaucracy is not.
Evaluate and remove unnecessary processes
and all bureaucracy.

@tw...
@twg
SILOS

Break down silos in your organization by
creating cross-functional teams and talking to
each other.

@twg
@twg
BRAND

An established brand needs to be protected
and appear consistent. But not at the expense
of innovation.

@twg
TOOLS AND TACTICS

@twg
@twg
HACK DAYS
Change your culture from the ground up by holding hack
days that engage employees from different departments
and...
@twg
LABS
A “Lab” is an internal program that gives people in your
company the space and resources to work on solving
problems ...
@twg
20% TIME
Made famous by Google, “20% time” means giving your
team a set amount of time each week to work on projects
that ...
@twg
THE ENTREPRENEUR-INRESIDENCE

Find, hire and embed an experienced and talented
entrepreneur directly into your organizatio...
@twg
GOING THERE

Embedding a team in a place where startups work is
a great way to learn how they operate day-to-day.
Co-worki...
SO WHAT SHOULD YOU
DO NEXT?

@twg
STARTING A NEW PROJECT

Pick a single
project

Seek outside
help

Align with
business
goals

@twg #smwsmash
@twg
STANDUPS

Daily meetings
Quick status updates
Keep it short
Agile ritual

@twg
@twg
CROSS-FUNCTIONAL PROJECT
TEAMS
Multidisciplinary
Different departments
Deepening connections
Knowledge transfer

@twg
@twg
COMMUNITY EVENTS

Startup Weekend
Meet great people
Learn how to build things
Generate ideas

@twg
PRESERVING THE STARTUP
MENTALITY
Trust people to do the work
Flat organizational structure
Focus on learning and teaching
...
!

RESOURCES
https:/
/medium.com/p/
188bbf323920/
WANT TO LEARN MORE ABOUT HOW THINKING
LIKE A STARTUP COULD HELP YOUR
ORGANIZATION?

Email: chris@twg.ca
Ping: @ceben

@twg
Smash Your Silos: How Your Company Can
Learn To Think Like A Startup
#SMWSMASH
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Smash Your Silos: How Your Company Can Learn To Think Like A Startup

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In the fast-paced world of the tech startup, businesses fly or die based on their ability to be innovative thinkers, and their ability to execute on that thinking. As a large organization, embracing some of the techniques used by these entrepreneurs will help you stay competitive and dominate your market.

For executives and managers who are looking for new ways to foster creativity, kickstart cross-pollination of ideas between silo-ed departments and build better digital products faster.

- How to shift internal culture by adopting a startup mentality
- Tactics for rapid product development: Thinking Lean and Agile
- Fostering innovation through internal hack days

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Smash Your Silos: How Your Company Can Learn To Think Like A Startup

  1. 1. Smash Your Silos: How Your Company Can Learn To Think Like A Startup
  2. 2. CHRIS EBEN Partner, The Working Group Startup Weekend Organizer / Facilitator @ceben @twg
  3. 3. ABOUT TWG Strategy Design Engineering @twg
  4. 4. SMASHING YOUR SILOS Understanding the startup mentality Rapid product development using Lean and Agile Tools and tactics for thinking like a startup @twg
  5. 5. THE STARTUP MENTALITY @twg
  6. 6. @twg
  7. 7. THE STARTUP MENTALITY Sense of urgency: Fly or die Optimism Willingness to take risks Volunteering Teamwork Meritocracy Extreme Measures Commitment Learning Generosity @twg
  8. 8. STARTUPS VS. BIG COMPANIES @twg
  9. 9. STARTUPS VS. BIG COMPANIES @twg
  10. 10. STARTUPS VS. BIG COMPANIES BIG ORGANIZATION SMALL STARTUP PROS Resources, brand equity, experience PROS Rapid decision making, close-knit team, fast execution, CULTURE CONS Silos, slow decision making, CULTURE CONS Inexperience, lack of resources, no brand equity @twg
  11. 11. STARTUPS VS. BIG COMPANIES “Corporate culture is the only sustainable competitive advantage that is completely within the control of the entrepreneur.” ! - David Cummings, Pardot Co-Founder @twg
  12. 12. WHAT HAPPENS WHEN YOU THINK LIKE A STARTUP? @twg
  13. 13. WHAT HAPPENS WHEN YOU THINK LIKE A STARTUP? Create new products Employee satisfaction Customer satisfaction Future-proofing @twg
  14. 14. @twg
  15. 15. $$$? Of course, it’s not quite that simple. But perhaps it could be if the benefits of a startup mentality were married with the brand and resources of a larger, established business. @twg
  16. 16. @twg
  17. 17. GOOGLE Google News AdSense Gmail Orkut @twg
  18. 18. @twg
  19. 19. 3M Post-It Notes Scotch Tape @twg
  20. 20. @twg
  21. 21. VIRGIN Herringbone Sleeper Beds @twg
  22. 22. @twg
  23. 23. RAPID PRODUCT DEVELOPMENT: USING AGILE AND LEAN @twg
  24. 24. AGILE @twg
  25. 25. AGILE @twg
  26. 26. LEAN @twg
  27. 27. WHAT’S STOPPING YOU FROM THINKING LIKE A STARTUP? @twg
  28. 28. @twg
  29. 29. PEOPLE Senior decision makers need to buy in to the idea. You need to find a champion. @twg
  30. 30. @twg
  31. 31. PROCESS Process is essential, but bureaucracy is not. Evaluate and remove unnecessary processes and all bureaucracy. @twg
  32. 32. @twg
  33. 33. SILOS Break down silos in your organization by creating cross-functional teams and talking to each other. @twg
  34. 34. @twg
  35. 35. BRAND An established brand needs to be protected and appear consistent. But not at the expense of innovation. @twg
  36. 36. TOOLS AND TACTICS @twg
  37. 37. @twg
  38. 38. HACK DAYS Change your culture from the ground up by holding hack days that engage employees from different departments and levels in your organization. Give people time to work together on solving new and different problems. ! This could be around the conception of a new product or service, or optimizing or creating a new internal process. ! @twg
  39. 39. @twg
  40. 40. LABS A “Lab” is an internal program that gives people in your company the space and resources to work on solving problems and creating new products over a longer period of time. ! The Lab is a place to iterate on ideas, build products and determine their value. @twg
  41. 41. @twg
  42. 42. 20% TIME Made famous by Google, “20% time” means giving your team a set amount of time each week to work on projects that aren’t necessarily in their job descriptions. ! They can use the time to develop something new, or use the opportunity to fix something that isn’t working as well as it could be. ! @twg
  43. 43. @twg
  44. 44. THE ENTREPRENEUR-INRESIDENCE Find, hire and embed an experienced and talented entrepreneur directly into your organization so you can learn from him or her. @twg
  45. 45. @twg
  46. 46. GOING THERE Embedding a team in a place where startups work is a great way to learn how they operate day-to-day. Co-working spaces, accelerators and tech hubs are all great places to explore startup culture. ! @twg
  47. 47. SO WHAT SHOULD YOU DO NEXT? @twg
  48. 48. STARTING A NEW PROJECT Pick a single project Seek outside help Align with business goals @twg #smwsmash
  49. 49. @twg
  50. 50. STANDUPS Daily meetings Quick status updates Keep it short Agile ritual @twg
  51. 51. @twg
  52. 52. CROSS-FUNCTIONAL PROJECT TEAMS Multidisciplinary Different departments Deepening connections Knowledge transfer @twg
  53. 53. @twg
  54. 54. COMMUNITY EVENTS Startup Weekend Meet great people Learn how to build things Generate ideas @twg
  55. 55. PRESERVING THE STARTUP MENTALITY Trust people to do the work Flat organizational structure Focus on learning and teaching Lean and Agile thinking Support the startup community House startups in our space Time off when you want @twg
  56. 56. ! RESOURCES https:/ /medium.com/p/ 188bbf323920/
  57. 57. WANT TO LEARN MORE ABOUT HOW THINKING LIKE A STARTUP COULD HELP YOUR ORGANIZATION? Email: chris@twg.ca Ping: @ceben @twg
  58. 58. Smash Your Silos: How Your Company Can Learn To Think Like A Startup #SMWSMASH
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