Five years ago, the company I had founded stalled. We wanted bigger, more exciting and more complex problems to solve with a bigger and better team. But with negligible sales experience, and a limited budget to hire top talent, I didn’t really know how to make it happen.
The answer, we discovered (almost by accident), was to put our people, friends and community first.
By focussing on real-life community building as a core part of a successful business strategy businesses of all kinds can:
- Attract and retain great talent that believes in their mission
- Generate more sales without needing salespeople
- Create more happiness and fulfillment for everyone involved
Building strong communities benefits the entire business ecosystem - just look Silicon valley, NYC and Toronto. With a strong community, we’re able to raise the bar and improve the overall quality of work, the return on investment, and thus support the economics of bigger projects, more investment and top talent. The rising tide, as they say, lifts all boats.
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