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The facebook for beginners workshop for Sunshine Coast Literary Association

The facebook for beginners workshop for Sunshine Coast Literary Association

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  • Introduce myself – why am I here – help small businesses Who has a website? Who knows how it performs? Who is thinking of getting a website? What I am going to talk about is not going to take any money. Just an adjustment of thinking from you.
  • Put your phone number and email in top right corner Invest in a good booking system Have a good shop, build trust – security badges, return policies, delivery information Have the information on your site to refer customers to

Authors without borders Authors without borders Presentation Transcript

  • AUTHORS WITHOUT BORDERS FACEBOOK FOR BEGINNERS
  • = WORLD OF MOUTH
  • TOPICS
    • Security and Privacy
    • Personal Vs Brand Pages
    • INTO THE WHY - Mentors
    • Practical
      • Create a page
      • Navigating your way round
      • The Wall
        • Video, Photos and Links
      • Interactions
        • On your wall
        • On other walls
  •  
  • ‘ PERSONAL’ PROFILES ‘ BRAND’ PAGES Interact with other people & pages Interact with other pages but not people Limited to 5000 friends No limits Friends must request and be approved for connection Easy to gain fans by just pressing the ‘like’ button Is limited to standard format and tabs Can be customised to be completely unique and offer lots of functionality Recommended starting point for interactions Access to stats and insights to your demographics If used commercially, may be in breach of Facebook Terms and Conditions Can run Facebook Advertising if desired Can sync with Twitter and other networks to make posting more efficient Need to have a ‘personal’ profile to admin a page Can have multiple admins
  • NAVIGATING THE TERRAIN
  • EXERCISES
    • The Wall
    • The Newsfeed
    • Posting & Tagging
    • Photos
    • Links
    • Video
  • MENTORS CHRIS BROGAN Practical advice for Social Media & Authors PAOLO COEHLO Successful Author using Social Media "I have a very efficient staff for everything else, but NOT for my presence online. Otherwise, where would be the fun?” SETH GODIN Community Inspiration and Engagement
  • Mentor 1: Chris Brogan Source: O’Reilly Media
  • Grow bigger ears Respond Treat 1 to many like 1 to 1 Traditional publishing landscape is changing
  • Mentor 2: Paulo Coehlo Source: www.youtube.com/paolocoehlo
  • INSPIRE BE INSPIRED ENGAGE
  • Mentor 3: Seth Godin Source: http://www.youtube.com/watch?v=r0h0LlCu8Ks
  • Have purpose Build REAL relationships Fake=useless Popularity does not translate SYWGDAI
  • YOU CAN LEARN THE TECHNOLOGY – WE DID!!! YOU CAN FIND LIKE MINDED PEOPLE YOU CAN CLOSE THE GAP ON DIFFERENCES THE COMMUNITY IS THERE FOR YOU ARE YOU THERE FOR THEM?
  • “ It’s all about them”
  • Your Homework
    • PRACTICE
    • Use your networks
    • Review your resource sheet
    • Ask me questions – on Facebook
    • www.facebook.com/kikirobinson2.0
    • PRACTICE