6. What is Your
Intent vs. Perception
Gary Wheeler, The Virtual HR Director, LLC
7. Dimensions
of Diversity
Promotion Work
From Within/ Background Communication
External Hire Style
Education
Social-Economic
Status
Work-Family Age
Balance
Sexual Marital/Parental
Race
Status
Orientation
Union/Non-Union
Abilities/ Ethnicity Outsourced/
Internal Services
Disabilities
Thinking Gender
Styles
Skilled/Unskilled
Worker
Religious
Beliefs
Function/
Part-Time/Full Time
Level
Employee
Gary Wheeler, The Virtual HR Director, LLC
8. Linking Diversity And Business Strategy
Business Strategy People Strategy Diversity Link
Grow the business Accepting and building on diverse
Generate new ideas
perspectives
1. ____ ____ 7 13
Reduce costs and Develop employee teams Maximizing the potential of all
improve productivity close to customers employees
2. ____ ____ 8 14
Employees Increasing sensitivity to
Globalization doing more and developing and understanding of multicultural
broader skills employees, customers, vendors and
9 government
15
3. ____ ____
Create Attracting and retaining the best possible
Innovation independent, skilled and employees
motivated employees
4. ____ ____ 16
10
Creating self-directed
Customer focus work teams that leverage differences and
Need more talent
operate with a minimum of barriers
5. ____ ____ 11 17
Reduce management Multifunctional teams operating effectively
levels and controls All cultures working and creating an inclusive environment for all
together effectively participants
6. ____ ____ 18
12
Gary Wheeler, The Virtual HR Director, LLC
9. Linking Diversity And Business Strategy Answer Key
Business Strategy People Strategy Diversity Link
Grow the business Accepting and building on diverse
Generate new ideas
perspectives
1. 11 , 16 7 13
Reduce costs and
improve Develop employee teams Maximizing the potential of all
productivity close to customers employees
2. 10 , 14 8 14
Employees Increasing sensitivity to
Globalization doing more and developing and understanding of multicultural
broader skills employees, customers, vendors and
9 government
15
3. 12 , 15
Create Attracting and retaining the best possible
Innovation independent, skilled and employees
motivated employees
4. 7 , 13 16
10
Creating self-directed
Customer focus work teams that leverage differences and
Need more talent
operate with a minimum of barriers
5. 8 , 18 11 17
Reduce management Multifunctional teams operating effectively
levels and controls All cultures working and creating an inclusive environment for all
together effectively participants
6. 9 , 17 18
12
Gary Wheeler, The Virtual HR Director, LLC
10. Are You Above or Below the Line?
It’s Your CHOICE!
Ownership V
I
Accountable C
T
O
Responsible R
Blame V
I
C
Excuses T
I
M
Denial
Gary Wheeler, The Virtual HR Director, LLC
11. Communication Guide
• Enhance self esteem
• Listen and respond with empathy
• Ask for help in solving the problem
Gary Wheeler, The Virtual HR Director, LLC
12. Create a Seamless Diverse Culture
Gary Wheeler, The Virtual HR Director, LLC
13. Nine Strategy Points
Workforce Customer Supplier
Internal Public
Community
Communications Relations
Corporate Public
Philanthropic
Sustainability Affairs
Gary Wheeler, The Virtual HR Director, LLC
14. Workforce
• Employee handbook
• Recruiting strategy
• HBCU’s and Other Institutions
• Orientation Process
• ADR
• Employee complaint process
Gary Wheeler, The Virtual HR Director, LLC
16. Workforce
• Sexual harassment policy
• Internet policy
• Office conduct
• Employee relations
• Intellectual property policy
• Alcohol, drug, and substance abuse
• Family leave
• Vacation, personal days, religious holidays
Gary Wheeler, The Virtual HR Director, LLC
17. Management Internship
• Ride-a-long • Halfway house
• County jail or state • Criminal
prison
• Soup kitchens
• Juvenile court
• Homeless
• Criminal court shelters
• Drug rehab
Gary Wheeler, The Virtual HR Director, LLC
18. Management Internship
• AA meeting • Child care center
• Hospitals • Organizations that
support people with
disabilities
• Senior citizens home
• Urban community
• Adult care center
Gary Wheeler, The Virtual HR Director, LLC
19. Customer
• Target marketing • Customer tools
• Advertising
• Marketing literature
• Customer service
representatives • Customized solutions
• Sales representatives • Communication themes
Gary Wheeler, The Virtual HR Director, LLC
20. Supplier Diversity Program
• SBA
• Minority supplier organizations
• Female supplier organizations
• Mentoring
• Spend
• Online registration
• Partnerships
Gary Wheeler, The Virtual HR Director, LLC
21. Community
• United Way • Junior achievement
• Adopt a community • Employee volunteer
programs
• Adopt a family
• Junior Olympics
• Adopt a school
• Food banks
• Principle for a day
Gary Wheeler, The Virtual HR Director, LLC
22. Community
• Soup kitchens • LaRAZA
• Homeless shelters • National Hispanic
Chamber of Commerce
• INROADS
• National disability
• BEEP associations
• NAACP • Habitat for Humanity
Gary Wheeler, The Virtual HR Director, LLC
23. Internal Communications
• Tell your story
• Newsletters
• Employee handbooks
• Emails
• Web portal
• Posters
• Communication themes
Gary Wheeler, The Virtual HR Director, LLC
24. Public Relations
• Minority and women publications
• Newspapers
• Magazines
• Sponsorships
• Alternative lifestyle groups
• Community based organizations
Gary Wheeler, The Virtual HR Director, LLC
25. Public Relations
• EEOC
• State Division of Human Rights
• Communication themes
• Tell your story
• Fortune Magazine
• Diversity Inc.
• Other select publications
Gary Wheeler, The Virtual HR Director, LLC
26. Philanthropic
• Who do you give your money to?
• Are you giving to the right organizations?
• Tell Your Story
Gary Wheeler, The Virtual HR Director, LLC
27. Corporate Sustainability
• Waste
• Annual report
• Integrity
• Transparent
• Reporting systems
• Audit
Gary Wheeler, The Virtual HR Director, LLC
28. Public Affairs
• City government
• State government
• Federal government
• Chamber of commerce
• Special interest groups
• Annual report
Gary Wheeler, The Virtual HR Director, LLC
29. Develop a Strategic Action Plan
Strategic
Workforce Vision Goals
Initiatives
Complete for: Public relations 1. 1.
Workforce 2. 2.
Philanthropic
Customer
3. 3.
Supplier Corporate sustainability
Community Public affairs Objective
Internal Who
communications When
How measured
Feedback
Gary Wheeler, The Virtual HR Director, LLC
31. Culture and Diversity
Council
Diversity Council
CEO & CHRO
Example Co-Chairs
Internal Communications
Workforce Sub-Committee Customer Sub-Committee Supplier Sub-Committee Community Sub-Committee
Team
Business
HR Employment Procurement Foundation
Development
HR Training Marketing Marketing Public Relations
Legal Public Affairs Finance Operations
Public Relations IT Engineering Operations
IT HR External External
Operations Operations
Gary Wheeler, The Virtual HR Director, LLC
32. Communication Plan
• What
• Who
• When
• Own
Gary Wheeler, The Virtual HR Director, LLC