Branded Media: Episode 4
Upcoming SlideShare
Loading in...5
×
 

Branded Media: Episode 4

on

  • 227 views

 

Statistics

Views

Total Views
227
Views on SlideShare
227
Embed Views
0

Actions

Likes
0
Downloads
2
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • • Most apartment marketing is PROPAGANDA! Here are our apartment features…our sparkling pool…our great main id sign…PLEASE RENT FROM US! And make sure you tell ALL your friends! **Propaganda driven marketing is boring and has minimal leverage.
  • • Most apartment marketing is PROPAGANDA! Here are our apartment features…our sparkling pool…our great main id sign…PLEASE RENT FROM US! And make sure you tell ALL your friends! **Propaganda driven marketing is boring and has minimal leverage.
  • Make your content interesting!!
  • Make your content interesting!! LIKE A REALLY GREAT MOVIE!
  • Make your content interesting!! OR A NEW YORK TIMES BEST SELLER!
  • Content Rules: Customer focused, authentic, compelling, entertaining, surprising and provides value. **THESE RULES ONLY APPLY IF IT IS THE RIGHT KIND OF CONTENT**
  • Everyone is a publisher today. Never before in history has that existed. Only a select few had a platform to publish. Now anyone with a smart phone can record a video, post a blog, share a picture or record a podcast.
  • Apartment Communities can now produce and publish content that will create fans and followers but you need to rise above the noise. In business, people love to complicate things with their own lexicons, so the content tends to irritate rather than illuminate.
  • The inherent tension in apartment marketing is that folks want to talk about themselves or their apartment features. Meanwhile, the prospect only wants to know what you can do for them! Consider the prospects thoughts, feelings and needs.
  • The GOAL is to “engage” rather than repel.
  • Great storytelling is a fundamental requirement of content marketing as you build your own branded media. Be all things hyper local. Know everything that is going on and become the go to source for hip and cool happenings.
  • The notion of interrupting prospects to broadcast your message just doesn’t work.

Branded Media: Episode 4 Branded Media: Episode 4 Presentation Transcript

  • The Side Benefit of Branded Media Eric Brown August 7, 2011 With Featured Guest, Shannon Paul , Social Media Manager for Blue Cross Blue Shield, former Social Media Strategist for the Detroit Red Wings
  • Check out our great pool!! Tell all of your friends!! PLEASE RENT FROM US!
  • Check out our great pool!! Tell all of your friends!! PLEASE RENT FROM US! BORING!
  •  
  •  
  •  
  • CONTENT RULES Authentic Compelling Entertaining Surprising Provides Value Customer Focused
  • EVERYONE IS A PUBLISHER!
  • Make sure you only tell them about our apartments and how great we are!
  • What can you do for me??
  •  
  • HIP & COOL LOCAL HAPPENINGS
  •  
  • Tune in Sunday, August 14th for How to Sustain Constant and Consistent Content Perhaps the biggest challenge in effecting Branded Media is consistency. A key ingredient is relative, consistent content. We’ll cover… Repurposing content you already have; Guest Bloggers; Contract Bloggers; Media Service; and more!