Beginners Guide To Small Business Blogging

A Beginners Guide To...
Small Business Blogging

What is a Business Blog and Why do I need it?
A blog is a place either on your website or an external blogging portal such as e:bloggerwhere businesses can interact on a more personable level.
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It is an extremely useful online marketing tool as it helps build your companies online presence. Through creating interesting posts and discussions you are building a new and interesting relationship with customers and directing more traffic through your website.
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www.urbanmedia.co.uk

What to Write?
Posts relevant to your company or interests of the company
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Information about the company and staff.
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Give advice and tips on what your business has to offer.
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Do competitor research, see what everyone else has to say!
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Include links in your post, particularly to areas of your own website.

Top Tips!
Keep it short and sweet.
> Try to keep each post relatively short with a clear and concise message to avoid readers losing interest or simply not having the time to read your post.
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Informal but not inappropriate.
> Blog posts are designed to be a more informal communication tool however ensure you still consider your target audience.
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Don’t be afraid to show your personality.
> One of the great things about blogs is that you have the freedom to write on a more personal level. This is a key point as it helps create more interesting and engaging posts.
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Include Images.
> Pictures make the blog more attractive to the reader. This can include anything from snapshots of your website or new products to a photo of the team in action or even just a simple image that relates to the post.
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Want to learn more?
Urban Media are a Buckinghamshire, UK based Web Design & Online Marketing Company.
@TheUrbanMetro
Youtube.com/TheUrbanMetro
Urbanmedia.co.uk/blog.aspx

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Beginners Guide To Small Business Blogging

by Urban Media

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