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Impactful  Exhibit  Design
Why do I need a great  exhibit design?                    www.tradegroup.com
• Your trade show exhibit is the portable version of your  business facility.• A customer’s perception of your company wil...
Graphics           www.tradegroup.com
Collateral Design vs. Large FormatCollateral (Brochures, Sell   Large-Format (Trade Show  Sheets, Pocket Folders      exhi...
Bulletin board vs. Billboard    • Graphics play a huge role in most      inline designs    • Sometimes, when a minimalisti...
Cutting through the      Clutter                      www.tradegroup.com
www.tradegroup.com
www.tradegroup.com
www.tradegroup.com
www.tradegroup.com
www.tradegroup.com
www.tradegroup.com
Cutting through the Clutter • You’re not alone • Stand out • Limit Fragmentation • Break from the norm                    ...
www.tradegroup.com
Tell the Viewer• Who you are.• What you do.• What you do best.                      www.tradegroup.com
www.tradegroup.com
Show the Viewer• 3-5 seconds• Speed bump• Limited text!                  www.tradegroup.com
www.tradegroup.com
Bad vs. GoodSimple is good…butthis is too simple                     Better Solution                                      ...
Visual Flow• Utilize an anchor image to  make the initial impact with  smaller, supporting images  filling in the details.•...
www.tradegroup.com
www.tradegroup.com
Text• Keep text to a minimum• Can be used as a graphic  element                             www.tradegroup.com
www.tradegroup.com
Inset Images• Proper use of insets provides the viewer  with “visual bullet points”• Allows you to expand on product and  ...
www.tradegroup.com
www.tradegroup.com
The Deeper Story• Beyond the cliches• providing “cue cards”                          www.tradegroup.com
Shear Dynamics• Designs and manufactures precision cutting-shears for  the salon industry.• Product line changes drastical...
www.tradegroup.com
Teftec Corporation• Designs and manufactures off-road wheelchairs.• Product line changes drastically each year, and even  ...
www.tradegroup.com
www.tradegroup.com
•   Warm colors tend to migrate to a foreground position within the    mural and provide a sense of “energy” and “motion.”...
•   Cool colors tend to be associated with background elements    (atmospheric perspective) and usually have a calming eff...
www.tradegroup.com
www.tradegroup.com
www.tradegroup.com
www.tradegroup.com
The technical stuff                      www.tradegroup.com
Vector vs.Raster         www.tradegroup.com
Vector images arecomprised ofmathematical                        Vector Basedequations. Theseequations form theconnecting ...
Raster BasedRaster Images arebased on pixels.Your screen is madeup of pixels andeach of these areassigned a color.These fil...
ResolutionResolution is thedensity of pixels thatmake up a bitmapor raster image.measured in PPI72 ppi on the left300 ppi ...
Color Gamuts          A - Human Eye          B - Various software          packages          C - Various input and        ...
Color GamutsOur printers use 6 inks - CMYK + light magenta andlight cyanWe prefer RGB filesPantone spot colors cannot alway...
One company......three solutions                     www.tradegroup.com
Revision Skincare• Featured product is sold only through  dermatologists.• Product is grounded in science and not just a  ...
Portable• lightweight• single person• transportable• can’t support much weight•                              www.tradegrou...
www.tradegroup.com
Modular• packable but not portable• can hold more weight (monitors, etc)• usually reconfigurable• efficient shipping costs  ...
www.tradegroup.com
Custom• Can be big and heavy• Crate delivered• Sky is the limit• Organic shapes                         www.tradegroup.com
www.tradegroup.com
What Makes A Good Design • Integrating structure and   graphics                               www.tradegroup.com
www.tradegroup.com
www.tradegroup.com
www.tradegroup.com
www.tradegroup.com
Three levels of branding                      www.tradegroup.com
www.tradegroup.com
www.tradegroup.com
custom flooring......can double your   effective branding space.                                      www.tradegroup.com
www.tradegroup.com
Motion Graphics• Allows you to tell a complex story• Provides info in small, rapid doses• Improves retention• scalable• ed...
www.tradegroup.com
www.tradegroup.com
To review• Keep graphics clean and unified!• Minimal text (3-5 sec)• What you need from your structure• Extras - lighting, ...
Additional Resources:www.tradegroup.com/info-center                             www.tradegroup.com
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Impactful Exhibit Design Lunch & Learn

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Learn what makes a great trade show exhibit design and what exhibit structures would best meet your needs while supporting your brand.

Published in: Design, Business, Technology
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Transcript of "Impactful Exhibit Design Lunch & Learn"

  1. 1. Impactful Exhibit Design
  2. 2. Why do I need a great exhibit design? www.tradegroup.com
  3. 3. • Your trade show exhibit is the portable version of your business facility.• A customer’s perception of your company will be generated from the appearance of your exhibit. This includes the quality of the materials used along with final fit and finish.• Your customer’s buying decision will be influenced by the effectiveness of your exhibit. www.tradegroup.com
  4. 4. Graphics www.tradegroup.com
  5. 5. Collateral Design vs. Large FormatCollateral (Brochures, Sell Large-Format (Trade Show Sheets, Pocket Folders exhibits & displays, Billboards) captive audience fighting for attention www.tradegroup.com
  6. 6. Bulletin board vs. Billboard • Graphics play a huge role in most inline designs • Sometimes, when a minimalistic hardware system is used, they are the ONLY recognizable design element. www.tradegroup.com
  7. 7. Cutting through the Clutter www.tradegroup.com
  8. 8. www.tradegroup.com
  9. 9. www.tradegroup.com
  10. 10. www.tradegroup.com
  11. 11. www.tradegroup.com
  12. 12. www.tradegroup.com
  13. 13. www.tradegroup.com
  14. 14. Cutting through the Clutter • You’re not alone • Stand out • Limit Fragmentation • Break from the norm www.tradegroup.com
  15. 15. www.tradegroup.com
  16. 16. Tell the Viewer• Who you are.• What you do.• What you do best. www.tradegroup.com
  17. 17. www.tradegroup.com
  18. 18. Show the Viewer• 3-5 seconds• Speed bump• Limited text! www.tradegroup.com
  19. 19. www.tradegroup.com
  20. 20. Bad vs. GoodSimple is good…butthis is too simple Better Solution www.tradegroup.com
  21. 21. Visual Flow• Utilize an anchor image to make the initial impact with smaller, supporting images filling in the details.• Photos of people - Eye contact tends to retain the viewer. www.tradegroup.com
  22. 22. www.tradegroup.com
  23. 23. www.tradegroup.com
  24. 24. Text• Keep text to a minimum• Can be used as a graphic element www.tradegroup.com
  25. 25. www.tradegroup.com
  26. 26. Inset Images• Proper use of insets provides the viewer with “visual bullet points”• Allows you to expand on product and service offerings• Must be used with care and restraint www.tradegroup.com
  27. 27. www.tradegroup.com
  28. 28. www.tradegroup.com
  29. 29. The Deeper Story• Beyond the cliches• providing “cue cards” www.tradegroup.com
  30. 30. Shear Dynamics• Designs and manufactures precision cutting-shears for the salon industry.• Product line changes drastically each year.• Proud of their Japanese heritage. www.tradegroup.com
  31. 31. www.tradegroup.com
  32. 32. Teftec Corporation• Designs and manufactures off-road wheelchairs.• Product line changes drastically each year, and even within a given year.• Finds that technical info is simply “visual noise” at their trade shows. www.tradegroup.com
  33. 33. www.tradegroup.com
  34. 34. www.tradegroup.com
  35. 35. • Warm colors tend to migrate to a foreground position within the mural and provide a sense of “energy” and “motion.” www.tradegroup.com
  36. 36. • Cool colors tend to be associated with background elements (atmospheric perspective) and usually have a calming effect. www.tradegroup.com
  37. 37. www.tradegroup.com
  38. 38. www.tradegroup.com
  39. 39. www.tradegroup.com
  40. 40. www.tradegroup.com
  41. 41. The technical stuff www.tradegroup.com
  42. 42. Vector vs.Raster www.tradegroup.com
  43. 43. Vector images arecomprised ofmathematical Vector Basedequations. Theseequations form theconnecting lines thatcreate geometricshapes on screen.These files areresolutionindependent - can bescaled up with noissue.Adobe Illustrator www.tradegroup.com
  44. 44. Raster BasedRaster Images arebased on pixels.Your screen is madeup of pixels andeach of these areassigned a color.These files areresolutiondependent - must becreated at finaltarget resolution orhigher.Adobe Photoshop www.tradegroup.com
  45. 45. ResolutionResolution is thedensity of pixels thatmake up a bitmapor raster image.measured in PPI72 ppi on the left300 ppi on the right www.tradegroup.com
  46. 46. Color Gamuts A - Human Eye B - Various software packages C - Various input and output devices www.tradegroup.com
  47. 47. Color GamutsOur printers use 6 inks - CMYK + light magenta andlight cyanWe prefer RGB filesPantone spot colors cannot always be duplicatedperfectly on a digital output device. www.tradegroup.com
  48. 48. One company......three solutions www.tradegroup.com
  49. 49. Revision Skincare• Featured product is sold only through dermatologists.• Product is grounded in science and not just a fragrance laden moisturizer.• Focus on ONE product only to cut through clutter and capture attention. www.tradegroup.com
  50. 50. Portable• lightweight• single person• transportable• can’t support much weight• www.tradegroup.com
  51. 51. www.tradegroup.com
  52. 52. Modular• packable but not portable• can hold more weight (monitors, etc)• usually reconfigurable• efficient shipping costs www.tradegroup.com
  53. 53. www.tradegroup.com
  54. 54. Custom• Can be big and heavy• Crate delivered• Sky is the limit• Organic shapes www.tradegroup.com
  55. 55. www.tradegroup.com
  56. 56. What Makes A Good Design • Integrating structure and graphics www.tradegroup.com
  57. 57. www.tradegroup.com
  58. 58. www.tradegroup.com
  59. 59. www.tradegroup.com
  60. 60. www.tradegroup.com
  61. 61. Three levels of branding www.tradegroup.com
  62. 62. www.tradegroup.com
  63. 63. www.tradegroup.com
  64. 64. custom flooring......can double your effective branding space. www.tradegroup.com
  65. 65. www.tradegroup.com
  66. 66. Motion Graphics• Allows you to tell a complex story• Provides info in small, rapid doses• Improves retention• scalable• editable www.tradegroup.com
  67. 67. www.tradegroup.com
  68. 68. www.tradegroup.com
  69. 69. To review• Keep graphics clean and unified!• Minimal text (3-5 sec)• What you need from your structure• Extras - lighting, carpeting, motion• Break from the norm - keep it unique www.tradegroup.com
  70. 70. Additional Resources:www.tradegroup.com/info-center www.tradegroup.com
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