Digital PR for Trade Shows
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  • 1. Digital PR for trade shows Stand Out in the Crowd. Copyright 2013 The Trade Group 1 www.tradegroup.com
  • 2. What is Social Media? 1. Websites and networks where people connect to communicate and network 2. The idea that people are now the media – and that changes everything! Copyright 2013 The Trade Group 2
  • 3. What is Digital PR? 1. Goal: Targeting Influencers 2. Example: Getting a blogger who has 500 subscribers to blog about what you’re doing 3. Social Media and Digital PR go hand-in-hand. Many of the same strategies apply to both of them. Copyright 2013 The Trade Group 3
  • 4. Digital PR Before the Trade Show - Attract • Event Website -Very simple 4-5 page website for your event within a larger conference -Gives people more information specifically on your company and booth Copyright 2013 The Trade Group 4
  • 5. Digital PR Before the Trade Show - Attract • Press Releases/PR -Write and distribute press releases -Use traditional media AND online PR - Your goal is to get people to notice your company’s name up front within the show information Copyright 2013 The Trade Group 5
  • 6. Digital PR Before the Trade Show - Attract • Social Media Buzz 1. Set up a hashtag 2. Create a Facebook event 3. Advertise on Facebook 4. Use LinkedIn groups to spread the word and help educate 5. Email marketing event reminders and follow-ups 6. Videos Copyright 2013 The Trade Group 6
  • 7. At The Show - Engage Catching a buyer’s attention and obtaining targeted foot traffic is the single most important goal. • Get them to Like via text • Live Tweeting • QR Codes • Pocket Pics • Contests • Social media games • Leads Copyright 2013 The Trade Group 7
  • 8. Post Event • Add to Circles on Google+ -branded pages for businesses and other organizations • Upload slides to Slideshare • Multiple channel follow-ups • Maintain relationships with bloggers • Follow-up emails • Analyze event results -How did you do? What will you do differently next time? Copyright 2013 The Trade Group 8
  • 9. Case Study – IBM “Sweet Tweets” IBM decided to put a creative spin on traditional ideas by setting up a candy shop at their trade show exhibit and encouraged people to use the hashtag #sweettweets. • Goal: Create 500 leads • End Result: Left with 1200 leads By using a broad attractor (candy) and creating a buzz with the hashtag, IBM was able to attract a wide audience and obtain an abundance of foot traffic. Copyright 2013 The Trade Group 9
  • 10. Top Three Digital Trends For 2012 And Beyond 1. An identity-based ecosystem -Today’s internet experiences are being more and more driven by personal identity. 2. Content creation and aggregation -How can we find the best content and put it all together in one place? 3. Video = Web + TV + Mobile -It is good to provide videos that allow for people to choose from interactive options. Copyright 2013 The Trade Group 10