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TrendWatch 2014 - The Thought Net
TrendWatch 2014 - The Thought Net
TrendWatch 2014 - The Thought Net
TrendWatch 2014 - The Thought Net
TrendWatch 2014 - The Thought Net
TrendWatch 2014 - The Thought Net
TrendWatch 2014 - The Thought Net
TrendWatch 2014 - The Thought Net
TrendWatch 2014 - The Thought Net
TrendWatch 2014 - The Thought Net
TrendWatch 2014 - The Thought Net
TrendWatch 2014 - The Thought Net
TrendWatch 2014 - The Thought Net
TrendWatch 2014 - The Thought Net
TrendWatch 2014 - The Thought Net
TrendWatch 2014 - The Thought Net
TrendWatch 2014 - The Thought Net
TrendWatch 2014 - The Thought Net
TrendWatch 2014 - The Thought Net
TrendWatch 2014 - The Thought Net
TrendWatch 2014 - The Thought Net
TrendWatch 2014 - The Thought Net
TrendWatch 2014 - The Thought Net
TrendWatch 2014 - The Thought Net
TrendWatch 2014 - The Thought Net
TrendWatch 2014 - The Thought Net
TrendWatch 2014 - The Thought Net
TrendWatch 2014 - The Thought Net
TrendWatch 2014 - The Thought Net
TrendWatch 2014 - The Thought Net
TrendWatch 2014 - The Thought Net
TrendWatch 2014 - The Thought Net
TrendWatch 2014 - The Thought Net
TrendWatch 2014 - The Thought Net
TrendWatch 2014 - The Thought Net
TrendWatch 2014 - The Thought Net
TrendWatch 2014 - The Thought Net
TrendWatch 2014 - The Thought Net
TrendWatch 2014 - The Thought Net
TrendWatch 2014 - The Thought Net
TrendWatch 2014 - The Thought Net
TrendWatch 2014 - The Thought Net
TrendWatch 2014 - The Thought Net
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TrendWatch 2014 - The Thought Net

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  • 1. TrendWatchTrendWatch Trends that will transform the corporate environment in 2014 and beyond Natalie L. Wood The Thought Net, LLC
  • 2. We live in a world that is going through a period of profound transformation...
  • 3. Facing complex environmental challenges...
  • 4. ...whose solutions will require unprecedented global cooperation
  • 5. Despite efforts to turn the tide, we are facing a period of substantial environmental upheaval Source: Globalwarming.org Source: Columbia University
  • 6. ...and upheavals are not limited to the environment: Economic power is shifting from West to East... with Asian and Latin American economies showing increasing economic drive, entrepreneurial spirit and innovation
  • 7. ...while debt-ridden developed nations struggle with anemic economic growth or stagnation
  • 8. The USA will lose its position of dominance in technology and innovation to be eclipsed by countries such as China, Korea and Taiwan Source: National Science Board, 2010
  • 9. Asia is taking the lead in the global green technology race supported by effective collaboration between enterprise and government 2.3 2.6 3.3 4.3 7.4 10.4 10.8 11.2 18.6 34.6 0 5 10 15 20 25 30 35 India Italy Canada Germany Brazil Spain EU-27 UK USA China Clean Energy Investment - in $Billion 2009 (Source: Pew Charitable Trusts)
  • 10. In our personal and business lives, online and offline worlds will increasingly converge...
  • 11. As smart systems begin to disrupt industries with multitudes of sensors which will turn into ‘smart dust’ in the not too distant future...
  • 12. But humans are in many ways the best sensors of all...
  • 13. All of it and more generating zettabytes of data... (a zettabyte is 1 trillion gigabytes)
  • 14. ...to be stored in the ‘cloud’ and to optimize all types of systems and processes
  • 15. ...such as the smart grid...
  • 16. ...smart cities... Masdar, Abu Dhabi Songdo City, South KoreaMasdar, Abu Dhabi
  • 17. Smart phones and their apps might be the biggest drivers of the convergence of the offline and online worlds...
  • 18. ...augmenting reality...
  • 19. ...turning into multi-purpose tools, touching many aspects of our lives...
  • 20. ...including mobile commerce...
  • 21. And, oh yeah, mobile use...
  • 22. We will increasingly access the Cloud via our mobile devices But then, we have been using the Cloud for years without being aware of it...
  • 23. Corporate reputations will be defined by external stakeholders who will demand authenticity and transparency
  • 24. Businesses are having to become social...
  • 25. ..with customers driving innovation and becoming evangelists... - if there is the corporate ability to listen and engage -
  • 26. All of this creating the need for collaboration and listening tools which will leave Intranets in the dust…
  • 27. Some of these collaboration tools are based on game technology optimized to engage audiences
  • 28. Powerful tools will be required to make sense of the data explosion...
  • 29. ...but the data tsunami will also increasingly bring up privacy issues and security concerns...
  • 30. Cyberwars will become common, and be fought in the shadows The Stuxnet worm is a harbinger of things to come
  • 31. Time will finally be ripe for a paradigm shift in education shifting course from being standardized to personalized
  • 32. Healthcare will also be transformed by technology advances moving towards personalized, patient-centered care
  • 33. What are some of the implications for business?
  • 34. Forget about controlling the message focus on transparency in your communications instead
  • 35. Make ‘social’ part of the corporate DNA having a Twitter or Facebook account is just the very beginning…
  • 36. Explore new marketing tactics around mobile technology mobile will be one of the ‘waves of the future’ you cannot afford to miss out on
  • 37. Push customization to the limit technology can make this a reality now
  • 38. Enable collaboration efficient communication will become one of the critical keys to corporate success
  • 39. Invest in data management and strategic listening tools they are now more important than ever
  • 40. Consider game technology to engage your audience …and we’re not necessarily talking about Zynga or Second Life here…
  • 41. Re-think your security strategy standard procedures will no longer be sufficient
  • 42. Capitalize on the knowledge and intelligence of the organization by transforming it into a thought leadership position for your firm
  • 43. Thank You 360°°°° Comprehensive Thought Leadership Programs Leveraging New Industry Trends The Thought Net, LLC Phone: 415.425.7124 Contact: Natalie L. Wood, email: natalie@thethoughtnet.com

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