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ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
ChangePlayBusiness-MasterClass-Designing Business Models that Rock
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ChangePlayBusiness-MasterClass-Designing Business Models that Rock

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Change Play Business - Master Class with Nick de Mei: Designing Business Models that Rock

Change Play Business - Master Class with Nick de Mei: Designing Business Models that Rock

Published in: Business, Design
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  • 1. TITLE TITLE TANGO WITH DESIGNINGBUSINESS MODELS DESIGNERS THAT ROCK!
  • 2. Designing Business Models that Rock! @nickdemey
  • 3. Free cars! How is that possible?
  • 4. VS
  • 5. Why.
  • 6. Rudy, Angry Belgian
  • 7. SteakFriet €2.5
  • 8. It’s not about the product...
  • 9. . 99% toolsproduct
  • 10. . 99% toolsproduct
  • 11. . 99% toolsServiceproduct
  • 12. . 99% toolsBusiness Model . x25 competitive advantage Service source: IBM product
  • 13. Looked at succesful models of other industries? 29% Yes No 71% Source: Board of Innovation, 2010
  • 14. What?
  • 15. Business Models
  • 16. Business ModelsMore than money transactions
  • 17. Business ModelsMore than money transactionsExplore alternative distribution options,pricing tactics, partners, emotions,...
  • 18. How!
  • 19. Visual!
  • 20. Why work with a visual languageBird
  • 21. Why work with a visual language Bird 10%remembers
  • 22. Why work with a visual language Bird 10%remembers 65% remembers
  • 23. Generate ideas!
  • 24. Make ideas tangible?
  • 25. Rationalize & verify?
  • 26. Product vs Business innovationProduct innovation Business innovation 27/04/10
  • 27. Product vs Business innovationProduct innovation Business innovation 27/04/10
  • 28. Product vs Business innovationProduct innovation Business innovation ? 27/04/10
  • 29. - Business Model Blocks - Consumer
  • 30. - Business Model Blocks -
  • 31. - Transactions -
  • 32. Quirky.comExample case: “Quirky raised the bar for co-creationplatforms by paying out influencers. Every week 2 newproducts are being launched.”+500 people co-designed 1 new iPad stand* 27/04/10 *quirky.com/products/30-Cloak-iPad-Case
  • 33. 27/04/10
  • 34. The Business Model behind Quirky.com a co-creation platform + e-shop Inventors pay $99 to submit their idea to this co-creation platform. After selection a community of designers will co-design and improve this product. 5 Product idea $99 Exposure HQ Inc Product idea Quirky.com initiator Co-design product Product Designer Inc Design company 27/04/10by BoardofInnovation.com Community pitch your business model visually via this free template
  • 35. The Business Model behind Quirky.com a co-creation platform + e-shop Suppliers will set a minimum amount on the pre-sales. If enough people buy this product, it will be go into production. 5 Product idea $99 Supplier production only starts when enough pre-sales Exposure HQ Inc Product idea Quirky.com initiator Co-design product 5 Money New product Product Designer Inc Product Buyer Design company 27/04/10by BoardofInnovation.com Community pitch your business model visually via this free template
  • 36. The Business Model behind Quirky.com a co-creation platform + e-shop Revenues from the e-shop are shared with the community. 30% of profit goes to the initiator. 30% will be proportionally divided amongst the influencers. 5 Product idea $99 Supplier production only starts when enough pre-sales Exposure 5 HQ Inc 30% of profit Product idea Quirky.com initiator Co-design product 5 Money New product 5 Product Designer part of 30% profit based on contribution Inc Product Buyer 5 Design company part of 30% profit based on contribution 27/04/10by BoardofInnovation.com Community pitch your business model visually via this free template
  • 37. - Sector mapping -
  • 38. - Let’s get to work! -
  • 39. Quest.
  • 40. Quest: Waze
  • 41. Perspective 1 From users perspectiveWhy would users/drivers pay?
  • 42. Perspective 2From 3th party perspective Earn on data? Remarkable partners? Not just advertising?
  • 43. Case.
  • 44. Pitch
  • 45. 3 take-aways download templates at www.boardofinnovation.com
  • 46. 3 take-aways1. Learn from other industries! download templates at www.boardofinnovation.com
  • 47. 3 take-aways1. Learn from other industries!2. Design your business model download templates at www.boardofinnovation.com
  • 48. 3 take-aways1. Learn from other industries!2. Design your business model3. Explore alternative routes download templates at www.boardofinnovation.com
  • 49. Thanks!

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