What services does      The Terry Marshprovide to small businesses?               Tea tasting?    Travel writing and photo...
Do You Have Bullet-Proof     Underpants?... and, just as important ... can you               sell them?     A short presen...
‘They’ are out to get you!• ‘They’ do want something only you can offer• So the question is ... are you prepared to go  th...
Who are ‘they’ and what do ‘they’ want?  • Six Good Serving Men  • Niche and micro-niche  • Who and what do you include / ...
What are you offering?•    Meet your prospects’ perceived needs (wants)•    Recycling is all the rage•    Don’t forget you...
Your Product or Service                   •   Creating                   •   Acquiring                   •   Combining / D...
Promote like crazy!                • Marketing communications (plural)                  – Messages                  – Medi...
Write a book about it                • Preferably, a series of books                • And other information products:     ...
Become a Recognised Authority          in Your chosen Subject                An Exclusive Invitation To Join The Terry Mar...
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Bullet Proof Underpants

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Become a Recognised Authority in Your chosen Subject

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Bullet Proof Underpants

  1. 1. What services does The Terry Marshprovide to small businesses? Tea tasting? Travel writing and photography? Marketing strategy & sales copywriting? Information technology for banking? Boxing lessons?
  2. 2. Do You Have Bullet-Proof Underpants?... and, just as important ... can you sell them? A short presentation by The Terry Marsh
  3. 3. ‘They’ are out to get you!• ‘They’ do want something only you can offer• So the question is ... are you prepared to go the distance?• Are you willing to put in the time, effort and money needed to distil, cajole and package your inspiration into a marketable product or service?12 April 2012 TheTerryMarsh.com 0800 612 9357 3
  4. 4. Who are ‘they’ and what do ‘they’ want? • Six Good Serving Men • Niche and micro-niche • Who and what do you include / exclude? • How to reach them? • Do they have the time, money and other resources needed? • Research: - prospects, competition, products/services • Tools for the job12 April 2012 TheTerryMarsh.com 0800 612 9357 4
  5. 5. What are you offering?• Meet your prospects’ perceived needs (wants)• Recycling is all the rage• Don’t forget your combinations• New wine, new tricks ... values and beliefs12 April 2012 TheTerryMarsh.com 0800 612 9357 5
  6. 6. Your Product or Service • Creating • Acquiring • Combining / Dividing • Modifying • Packaging12 April 2012 TheTerryMarsh.com 0800 612 9357 6
  7. 7. Promote like crazy! • Marketing communications (plural) – Messages – Media • Traditional • Electronic – Frequency and timing12 April 2012 TheTerryMarsh.com 0800 612 9357 7
  8. 8. Write a book about it • Preferably, a series of books • And other information products: – Manuals, reference cards – CDs or DVDs • Audio files • Videos • Help files – Etc, etc, etc, ...12 April 2012 TheTerryMarsh.com 0800 612 9357 8
  9. 9. Become a Recognised Authority in Your chosen Subject An Exclusive Invitation To Join The Terry Marsh On His B-RAYS Programme Freephone: 0800 612 9357 terry@bonten-consulting.co.uk12 April 2012 TheTerryMarsh.com 0800 612 9357 9
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