A Supply Chain Approach for Service Design and Innovation Scott E. Sampson Marriott School of Management, Brigham Young University Craig M. Froehle College of Business, University of Cincinnati 3 rd Annual Product and Service Innovation Conference Park City, Utah February 9-11, 2006
Designing Services Designing Product Supply Chains Services are supply chains! Product supply chains are well understood.
6. Customer- engineering innovations: Adaptable systems The Ritz-Carlton provides the finest personal service and facilities throughout the world. The atmosphere is warm and relaxed and the ambience embraces the uniqueness of the local culture. The variety of services offered will enable you to create your own experience. "Experience Personalization"