Green IT – Moving Beyond the 2% Solution Presentation Transcript
Green IT – Moving Beyond the 2% Solution David Moschella, r esearch director
An unpredictable climate change climate Scientific Political Economic Security Business - VCs - Biomass - Ethanol - Solar - Wind, tidal - Batteries - Fuel cells - Hydrogen - Nanotech - New products - Smart grids - Cap & trade - Costs - Offsets - Subsidies - Brands - CSR
Green IT – Seeing the whole picture Buildings Transportation Products/machines Industry Real-time 31% 27% 20% 16% Measurement Electricity E missions Recycling Chemicals Water IT Production ~ 4% IT Usage ~ 2% IT Application >90%
What we “know” so far
Electricity is half of US energy -- DOE
Total US server usage is 1.5% of total US electricity -- Koomey
US data center, PC and TV energy use are also 1.5% US energy – DOE.
Desktop mfg energy is greater than usage – Williams, Horvath
Laptop energy manufacturing is roughly equal to desktop -- Williams
Laptop energy usage is roughly 1/10 of desktop -- Horvath
Cell phone energy mfg/usage ratio is 2:1 -- Nokia
Chinese desktop mfg produces 3X US emissions – Carnegie-Mellon
US emissions would be 20% more if imports included – Carnegie Mellon
Where are the vendors?
Energy in IT production vs in IT usage Energy In Usage Energy in Production Data Centers Servers Desktops Laptops PDAs/iPods Memory sticks
Moore’s Law -- the expanding downside Prod. 1X Usage, 3X Usage 1X Production 2X
Long life cycles:
Heating, cooling, lighting
Washer, dryers, dishwashers
Cars, motorcycles, SUVs
TVs, stereos, phones
Short life cycles:
PCs, power supplies, printers
Cell phones, PDAs, MP3, chargers
Routers, switches, set top boxes
Video games, cameras, HD displays
Disks, CDs/DVDs, memory sticks
Energy-intensive mfg, high-toxins, weak recycling Energy requirements -- Typical appliance Energy requirements -- Typical hi-tech product
Strategies for a truly green IT industry
Align financial incentives
Re-engineer data centers
Fresh air, warmer cooling
Fewer servers --Virtual, utility
Laptops, flat panels, thin clients
Green buying, PC power mgmt,
Recycling culture and oversight
2% Green Hygiene 98% Green Business But behavior is changing slowly, not a top priority
Motivated Green team
Less offices/more e-commerce
More efficient buildings/products
Reduced travel, flying
Improved supply chain/logistics
Track chemicals, toxins, waste
UK Companies Act (c. 46) "requiring the directors’ report of a company to contain such information as may be specified in the regulations about emissions of greenhouse gases from activities for which the company is responsible" by 2012
Put marketing in charge
Get energy usage & emissions off of your books
Outsource your data center to another company or country
Use Web hosting, VPNs, SaaS, leased PCs, copiers, printers
Become more of a virtual organization
Source everything from China, and then blame them
Don’t factor in supply/demand chain unless its helpful
Promote lots of high profile “offsets”
Publicize your dramatic carbon footprint “reduction”
Hope no one asks too many questions
A holistic, life cycle strategy process 1. Reduce Energy Usage 2. Improve Recycling 3. Green The Business 4. Measure & Comply
What energy risks do we face?
How much energy do we use? Cost?
Do we have broad business breakdowns ?
By data center and office equipment?
What are we doing in DCs, for PCs?
What is the plan going forward?
Current Position 1. Reduce power consumption Key questions: Strategic position: Do we have good data?
Do we have a formal recycling pla n ?
Who is responsible for it? Globally?
What products does it cover?
Are we aware of all major toxins?
How supportive are our employees?
How do we evaluate our recycling partners?
What is our plan going forward ?
“ Green IT” Contribution Current Position 2. Improve recycling Strategic position:
Recycling % Confirmed
Checklist : Recycled
Printers, copiers, fax
Glass, plastic, metals
Toxins, industrial waste
Key questions: ___ %
Do we have a holistic strategy?
Do we have an Green team?
Are we effectively using IT for:
- More efficient buildings
- Reduced office space
- Reduced business travel
- Energy-efficient products/services
- Supply/demand chain efficiencies
What is our plan going forward?
“ Green IT” Contribution Current Position 3. Green the business Strategic Position: Key questions