For Immediate Release


    THE 8TH EFFICIENT CONSUMER RESPONSE (ECR) ASIA CONFERENCE


   ASIAN BUSINESS LEADERS CONVERGE...
“Magic requires great minds and talents too. It coincides well with the Conference essence as
well.   The two-day event is...
Speakers at the Conference will share their news and insights on “Adding Magic to The
    Supply Chain” and comprise world...
   GS1 France/Pierre Georgot                          Gouten
       GS1 Hong Kong/Anna Lin                            S...
ECR Asia
ECR Asia is an independent joint trade and industry body with country boards across Asia,
dedicated to promoting ...
The 8th Efficient Consumer Response (ECR) Asia Conference

                                                      Programme...
EXPO




                                                                                                                 ...
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ECR Hong Kong.doc

  1. 1. For Immediate Release THE 8TH EFFICIENT CONSUMER RESPONSE (ECR) ASIA CONFERENCE ASIAN BUSINESS LEADERS CONVERGE AT ANNUAL INDUSTRY CAUCUS Top Regional Minds Examine how to “Add Magic to the Supply Chain” (27 September, Hong Kong) The organizers of the 8th Efficient Consumer Response (ECR) Asia Conference - GS1 Hong Kong (formerly known as Hong Kong Article Numbering Association), ECR Hong Kong and ECR Asia – announced today the inauguration of the 8th Efficient Consumer Response (ECR) Asia Conference in Hong Kong. By bringing together 800 regional leading business executives and experts from various sectors including manufacturers, retailers, wholesalers and distributors and logistics service and technology providers, along with the industry’s most compelling speakers, the ECR Asia Conference represents this year’s best opportunity for supply chain players from across the region to make contacts, exchange information, explore ground-breaking technologies and learn from applicable reference case models in the most dynamic conference environment. Hong Kong, hosted the conference in a series of eight for the second time, provides a perfect venue for this year’s event themed as ‘Adding Magic to The Supply Chain’. “There is a natural fit between this year’s theme and Hong Kong as the venue of the Conference,” said Anna Lin, the chairlady of the Conference Organizing Committee and chief executive of GS1 Hong Kong, “In the global economy, Hong Kong is truly a magical place, a place that has achieved unparallel success over the past decades despite its humble beginnings being described as a 'barren rock' 150 years ago before becoming today’s world-class financial, trading and business centre and, indeed, a great world city. The city has been transformed into a global economic powerhouse, through a confluence of the East and West and its advantageous link with the Mainland China. Unique cultural and economic factors have led Hong Kong to evolve in its own way, and thus it makes a real difference from the growth models of other places.
  2. 2. “Magic requires great minds and talents too. It coincides well with the Conference essence as well. The two-day event is set to bring a wealth of expertise as well as the best international supply chain strategies and enabling technologies to the region. It creates the best platform for all of us to inspire and invoke our potentials to achieve greater success. The ECR theme of ‘adding magic’ encompasses the strategic advantages that businesses can acquire through effective supply chain implementation and management. The Conference provides an ideal venue for leading minds across the region to gather and examine the best practices and the latest supply chain technologies and methodology, to ‘add magic’ through ECR to the supply chain models in their own businesses, regardless of industry or scale. The Conference features a number of plenary highlights, including an industry call-to-action for regional companies to collaborate in formulating ECR policies that best work across-the- board, roadmaps of success that lead to increase customer satisfaction and loyalty, ECR- related issues and opportunities for retail success in APAC and the mainland China, and next- generation ECR supply chain technologies with case studies from actual deployment initiatives. ECR in action plenary allows the ECR Asia Award winners to share their real- world experience and reference model to the delegates, to demonstrate the importance of collaboration in ECR followed by the grand winner selection and award presentation. In addition to these highlights, the Conference provides a platform for attendees to share their real-world ECR experience with like-minded individuals and world-class subject experts. Running parallel to the conference is the Concurrent Exhibition, a showcase venue for leading supply chain technology vendors to demonstrate their latest cutting-edge ECR solutions, including EPC/RFID equipment and software. The EPCglobal Hong Kong’s EPCnetwork will also come alive at the exhibition. The EPCnetwork underpins the infrastructure readiness towards delivering the promise of creating end-to-end supply chain visibility for Hong Kong enterprises. The EPCnetwork will allow trading partners to share real-time controlled data along the global supply chain using Electronic Product Code. Separate in-depth tracks will also augment both the main conference and the exhibition, with special focus on China as a key supply chain location, the food industry, and comprehensive ECR technology discussions. During the conference, GS1 Hong Kong will also announce GS1 HK Data Pool will be in service towards the end of 2005 for the global trading community.
  3. 3. Speakers at the Conference will share their news and insights on “Adding Magic to The Supply Chain” and comprise world-renowned leaders in the supply chain arena including Ronald J. Floto, Group Chief Executive of The Dairy Farm Group; Stephen Mosely, Managing Director of L’Oreal Hong Kong; Jim Flannery, CEO of Procter & Gamble; Patrick Medley of IBM Business Consulting Services, Manuel Fong, Jr., Managing Director of Supervalue Inc; Wang Zong-Nan, President of the Bailian Group; and Jeff Smith of Accenture. The Conference promises to be an information-packed event, and is a compelling event for those who are keen to know how to ‘add magic’ to their supply chain. Information gleaned from this Conference would be essential to not just Hong Kong companies with significant China-based supply chain aspects, but to any company operating a global supply chain model. The Conference runs from 26 September until 29 September 2005. The Conference will also feature participation by key industry leaders involved in the ECR disciplines. They include:  Accenture/Jeffrey R. Smith  Intel/ Jon Stine  Accenture/Steven Xu  JohnsonDiversey Consulting, Asia  Aeon Co Ltd/Cenk Gurol Pacific/Andre Blanc  Bailian Group/Wang Zong-nan  KAO Co./Hiroki Mukojima  Central Food Retail Company, Thailand/  Kimberly-Clark (Hong Kong) Ltd./ James Ian Pye May Chung  CIES/Alan McClay  L’Oreal Hong Kong-/Stephen  Cisco/Mohsen Moazami Mosely  Coca-Cola Retailing ResearchCouncil-  Li & Fung Group/Victor K Fung Asia  Maersk/Cindy Braun /Peter Carroll  Metro/Gerd Wolfram  DaCom Corp, Samsung Tesco and  Mitsukoshi Ltd/Masakazu Nishida Haitai Beverages/Kiyoun Kim  National Agricultural Cooperative  DHL/Claus Garbisch Federation (NACF)/Hun Lim Dispatch ServicesLogistics  National Taiwan Ocean University/ Air Ltd/JosephLeung Fan-Hua Nan  DKSH Logistics & Supply Chain  P & G Asia, Singapore /Barron Management (DLS)/Ross Cain Witherspoon  ECR Australasia/Harris Boulton  Parkn Shop/Philippe Giard  ECR Hong Kong/Keith Bartlett  Philips Morris/Ian Schuster  EPCglobal Inc/Chris Adcock  Procter & Gamble/Austin Lally  Foodworld Supermarkets  Procter & Gamble/Jim Flannery Ltd / K Radhakrishnan  PWC/Carrie Yu GDSN Inc /Sally Herbert  Richemont Asia Pacific/Francis
  4. 4.  GS1 France/Pierre Georgot Gouten  GS1 Hong Kong/Anna Lin  SAP Malaysia/Shudhir Abdul  GXS/Bobby Patrick Rahman  HKAA (HK)/Y F Wong  Supervalue Inc./Manuel Fong JR.  HP (China)/Tim Wilkinson  The Dairy Farm Company Ltd/John  IBM Business Consulting Shelton Services/Patrick Medley  Unilever/Nigel Bagley  IDS Group/Benedict Chang  Unilever Singapore/Karen Poon  Walmart/Richard Ulrich For more details about the Conference, please refer to the enclosed conference programs plan or visit the official website at http://www.ecrasia2005.org. Organizers GSI Hong Kong GS1 Hong Kong (formerly known as Hong Kong Article Numbering Association), founded in 1989, is a not-for-profit membership-based industry support organization committed to optimizing business efficiency for Hong Kong enterprises through the provision of global supply chain standards and enabling technologies. GS1 Hong Kong is the ONLY organization authorized to issue and administer GS1 identification numbers in Hong Kong. Its core services include article numbering and bar coding services, B2B e-commerce services, training and education, Electronic Product CodeTM / Radio Frequency Identification (EPC / RFID) and Global Data Synchronization (GDS). By driving the implementation of these standards, the organization plays a leading role in enhancing demand and supply chain visibility in this part of the world. GS1 Hong Kong is the local chapter of GS1, a global not- for-profit organization that develops and manages global supply chain standards. The GS1 community has over one million corporate members around the world. ECR Hong Kong Under the auspices of GS1 Hong Kong (New Name of HKANA), is a founding member of ECR Asia established in 1995. It supports Global Commerce Initiatives (GCI) and aligns with the regional ECR initiatives in driving the SCM development in Hong Kong
  5. 5. ECR Asia ECR Asia is an independent joint trade and industry body with country boards across Asia, dedicated to promoting the use of ECR techniques to remove unnecessary costs from the Supply Chain and increase responsiveness to customer demand Media Contacts: Ms Vivian Ma Ms Joanne Choi/Ms Denise Cheung GS1 Hong Kong Zenith Events Corporation Limited Tel : (852) 2863 9733 Tel: (852) 2233 9348/9645 9488 Fax : (852) 2861 2423 (852) 2233 9328/9589 0863 Email : vivianma@gs1hk.org Fax: (852) 2529 9956 Email: Joanne_choi@zenithevents.com denise_cheung@zenithevents.com
  6. 6. The 8th Efficient Consumer Response (ECR) Asia Conference Programme at a glance 26 Sept (Mon) 27 Sept (Tue) 28 Sept (Wed) 29 Sept(Thu) 8:00am - Registration 7:30am – Registration 8 8:20am : 5 0 a m
  7. 7. EXPO EXPO Morning ECR Asia Council Plenary 1 Morning Plenary 4 Site Visits: Meeting Session S Conference Opening Next Generation Supply Chain: HK/China e 8:30am – Driving a Responsive and Collaborative Distribution s EPC Workshop Keynote Speeches: 1:00 pm Supply Chain Centres s (For Conference • Call For Action: The Challenges and Opportunities • Supply Chain and Logistics Best Practices i Participants) Asian Companies Face for Next Generation Supply Chain Coffee Break o • Enabling Technologies for Next Generation OR n Plenary 2 Supply Chain 9 • Supply Chain Visibility Using EPC : The Customer Still Comes First: • EPC/RFID Adoption in Asia Tours: 0 Increasing Consumer Loyalty HK Coffee Break 0 • ECR Asia Landscape Disneyland, a • How Deep Consumer Understanding of Local • Global Data Synchronization (GDS) m Consumers have Enabled Global Brands to win locally • Global GDSN Implementation OR – • Globalization Direction • GDS at Work • Asia GDSN in Action 1:00pm – Lunch 1 ECR 2 2:00pm Programme: Afternoon Concurrent Tracks : SAP Golf 3 Session ECR Tracks ECR Tracks Food Quality Open & Safety 0 2:00pm – Demand & Enabling p 6:00pm Supply Technologies m Mgt 12:30pm – Lunch 1 Coffee Break : 4 5 Plenary 5 p ECR In Action m • ECR Asia Awards Winners

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