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1 Managing Supply Chain Backorders Under Vendor Managed ...

  1. 1. Managing Supply Chain Backorders Under Vendor Managed Inventory: A Principal- Agent Approach and Empirical Analysis Yuliang “Oliver” Yao * College of Business & Economics, Lehigh University 621 Taylor Street, Bethlehem, PA 18015 Email: yuy3@lehigh.edu, Tel: (610) 758-6726 Yan Dong Robert H. Smith School of Business, University of Maryland Martin Dresner Robert H. Smith School of Business, University of Maryland Email: mdresner@rhsmith.umd.edu, Tel: (301) 405-2204 ABSTRACT This paper shows how a manufacturer may use an incentive contract with a distributor under a VMI arrangement to gain market share. The manufacturer promises a distributor lower inventory levels in exchange for efforts by the distributor to convert potential lost sales due to stockouts to backorders. Data gathered from a third party provider of information services are then used to illustrate that this incentive arrangement may, at least implicitly, be employed in industry. Our data estimations show that when a manufacturer and distributor are operating under a VMI arrangement, lower inventory at the distributor is associated with a higher conversion rate of lost sales stockouts to backorders. Key Words: Vendor Managed Inventory; Incentive; Information Sharing; Backorders; Lost Sales * Corresponding Author 1
  2. 2. Managing Supply Chain Backorders Under Vendor Managed Inventory: A Principal- Agent Approach and Empirical Analysis 1. Introduction Vendor managed inventory (VMI) is a partnership between a supplier (often a manufacturer) and a customer (described here as a distributor) whereby the supplying organization makes inventory replenishment decisions on behalf of the customer. VMI was introduced in the 1980s by Wal-Mart and Proctor & Gamble, and has since been used by many firms, such as Campbell Soup, Johnson & Johnson, and the pasta maker, Barilla (Waller et al. 1999). Although the trade literature often touts the benefits of VMI in terms of lower inventory levels and reduced ordering costs (e.g., Fulcher 2002), much of the academic research is less certain as to its benefits, especially for the downstream firm (e.g., Aviv and Federgruen 1998; Cachon and Fisher 2000). In particular, researchers find that the supplier can benefit from VMI by using consumer demand information to plan production and coordinate distribution, whereas the distributor may receive minimal cost savings (Aviv and Federgruen 1998; Çetinkaya and Lee 2000; Cachon 2001). Other studies show that downstream firms may benefit from reduced costs with VMI, but only under limited situations (e.g., Kulp 2002). Still further research finds that buyers may suffer from opportunistic behavior by suppliers if they share information with their suppliers (e.g., Clemons et al. 1993; Seidmann and Sundararajan 1997; Whang 1993). Fear of opportunistic behavior could be an important reason for the reluctance of downstream firms to participate in VMI programs. For example, the upstream partner may exploit its role under VMI to stock excess inventory at its downstream partners in order to minimize potential stockouts (Cachon 2001). On the other hand, Mishra and Raghunathan (2004) 2
  3. 3. provide a rationale for downstream firms to engage in a VMI arrangement. They demonstrate that VMI may intensify competition between manufacturers for retail shelf space, thus increasing product availability and reducing stockouts at the retail level. In this paper, we show how a manufacturer may use an incentive contract with a distributor under a VMI arrangement to gain market share. The manufacturer promises a distributor lower inventory levels in exchange for efforts by the distributor to convert potential lost sales due to stockouts to backorders. Converting potential lost sales to backorders is important for manufacturers particularly when substitute products from competing manufacturers are also available at the distributor’s (Narayanan 2003; Kraiselburd et al. 2004). Since manufacturers do not directly interact with the distributor’s consumers, VMI becomes an effective mechanism for the manufacturer to coordinate with the distributor to convert backorders and to improve stockout management. We develop an analytical model for the manufacturer under VMI using an operational instrument (i.e., the distributor’s inventory level) to coordinate with the distributor for converting lost sales into backorders. In the literature, explicit coordination mechanisms and incentive contracts with direct financial payments have been studied under VMI, e.g., (z, Z) contract in Fry et al. (2001) and fixed transfer payment in Cachon (2001). Our model, however, uses the inventory level directly to coordinate with the distributor without a specific financial payment in the VMI contract. This idea is motivated by an interview with the CEO of a VMI service provider during which he commented on the VMI governance that “[…] most of the time both parties have avoided signing anything and work off of a handshake level of agreement.” This is also consistent with the argument in Cachon (2001) that VMI can be carried out on the basis of “implicit understanding” between the participating parties. Our model considers a situation 3
  4. 4. where only “implicit understanding” between the manufacturer and the distributors is available, i.e., without explicit contracts with direct financial payments. We then use data gathered from a third party provider of information services to illustrate that this incentive arrangement may, at least implicitly, be employed in industry. We show that when a manufacturer and distributor are operating under a VMI arrangement, lower inventory at the distributor is associated with a higher conversion rate of lost sales stockouts to backorders. The rest of the paper is organized as follows. Section 2 presents a literature review; Section 3 develops the analytical model; Section 4 presents the empirical analysis; and finally Section 5 draws conclusions from the research. 2. Literature Review There is a rich body of literature on VMI and similar supply chain arrangements. Most of these papers can be grouped into two broad streams - one that takes VMI as a given structure and studies the benefits from implementation (e.g., Raghunathan and Yeh 2001; Lee et al 1999; Dong et al. 2001; Kulp et al. 2004) or the optimal operational policies for implementation (e.g. Çetinkaya and Lee 2000), and the other that is concerned with issues related to the structural design of VMI (e.g., Fry et al. 2001). In the first stream of literature, there have been a number of papers that show VMI and related programs (e.g., continuous replenishment programs (CRP)) provide positive benefits to supply chain participants, often in the form of lower inventory costs (e.g., Premkumar 2000; Raghunathan 1999; Strader et al. 1999; Lee and Whang 2000; Mukhopadhyay et al. 1995; Choudhury et al. 1998; Dresner et al. 2001; Waller et al. 1999). Other papers find these programs to be beneficial to firms only under certain operating conditions. For example, Raghunathan and Yeh (2001) find that the implementation of CRP provides inventory reductions 4
  5. 5. for both manufacturers and retailers. However, the extent of these reductions is affected by characteristics of consumer demand, most notably demand variance. Using a similar approach, Aviv (2002) shows that VMI provides greater benefits to firms in the supply chain as the correlation between period demands increase. The second stream of literature examines VMI through the lens of contracting theory. These papers focus on the design of a VMI system. For example, Fry et al. (2001) study VMI under a (z, Z) type contract, and find the (z, Z) VMI contract performs significantly better than retailer managed inventory in many settings, but significantly worse in others. Plambeck and Zenios (2003) consider VMI in a principle-agent setting, such that the principal motivates the agent to control the production rate in a manner that minimizes the principal’s own total expected discounted cost. Kraiselburd et al. (2004) study supply chain contracting with stochastic demand and substitute products. They find that VMI performs better when manufacturer effort is a substantial driver of consumer demand and when consumers are unlikely to substitute other products. Finally Mishra and Raghunathan (2004) examine the incentives for downstream firms, such as retailers, to participate in VMI arrangements. They find that VMI intensifies competition among manufacturers of competing brands, thus providing benefits to retailers. In summary, there is a large body of work that examines the conditions under which VMI can produce benefits to supply chain members. A second body of work examines incentive and contracting schemes that can be used in the implementation of VMI programs. Our paper bridges these two research streams. We first use analytical modeling to develop an incentive contract that allows both suppliers and customers to benefit from the implementation of a VMI 5
  6. 6. program. Second, using an empirical model, we show the conditions under which the incentive contract is likely to produce positive performance results for downstream firms. 3. Analytical Model 3.1 Modeling Framework We model VMI in a principal-agent setting where the manufacturer acts as a principal and the distributor (i.e., the manufacturer’s customer) as an agent. Due to information sharing in VMI, the manufacturer has full knowledge of the distributor’s demand distribution as well as distributor inventory costs and policies. The manufacturer makes decisions on the replenishment quantity (q) to the distributor under VMI, and implements a production policy of make-to-order. We assume that the VMI arrangement does not include the consignment of inventory, so that the distributor owns all the inventory in her warehouses and prefers lower inventory levels (and lower inventory carrying costs) for a given customer service level. We assume a single product managed by VMI between the manufacturer and the distributor, and that the distributor carries substitute products from competing manufacturers. In order to focus on the contracting issues and retain model tractability, we do not, however, explicitly include other manufacturers in our model, but assume an asymmetric cost structure associated with lost sales to indicate that the distributor has, on average, less to lose than the manufacturer when a stockout occurs. This is because the distributor may sell a substitute product if the manufacturer’s product is out of stock. The selling price for the product at the distributor is p, the purchase cost (i.e. the manufacturer’s selling price) is w, and the marginal production cost for the manufacturer is v. Although the manufacturer manages the distributor’s inventory using VMI, it is still the distributor who interacts with her customers; i.e., retailers. A retailer chooses from three options in the case of a stockout at the distributor. The retailer can request the distributor place a 6
  7. 7. backorder, the retailer can purchase from the distributor a substitute product supplied by a competing manufacturer, or the retailer can buy a different product from a different distributor (assume distributors have exclusive rights to the products they carry). The first scenario results in a backorder stockout, the second results in a lost sales stockout to the manufacturer, while the third results in lost sales to both the distributor and the manufacturer. If substitute products from different manufacturers have the same margins, the distributor is indifferent between backorder stockouts and lost sales stockouts, as long as the lost sales are substituted by other purchases at the distributor. The manufacturer, on the other hand, prefers backorder stockouts to lost sales stockouts (Cachon 2001; Kraiselburd et al. 2004). The extent to which lost sales stockouts are “converted” to backorder stockouts depends on the distributor’s effort. We denote the distributor’s effort as e, and note that distributor effort is not directly observable by the manufacturer. We define two levels of effort, High (H) and Low (L), such that e ∈ {e H ; e L } . The general modeling approach with discrete efforts and a continuous distribution of performance (q) is developed in Laffont and Martimort (2002). We denote the ratio of backorder stockouts to total stockouts as θ, 0 ≤ θ ≤ 1 , which depends on the distributor’s effort, and is unknown ex ante. We assume that θ follows a conditional distribution f (θ e) , and that this distribution is common knowledge. We further assume that the distribution of f (θ e) satisfies first order stochastic dominance, suggesting “good” results are more likely to happen under high efforts. The distributor incurs an increasing cost for exerting effort, c(e), with c '(e) > 0 and c ''(e) > 0 . The convexity of the cost function with respect to effort reflects the fact that resources are not unlimited; therefore, the marginal cost for consuming additional units of resources is increasing in effort level. Accordingly, c(e H ) > c(e L ) . 7
  8. 8. The distributor faces demand that is stochastic with a distribution of G(x) and a density function of g(x). Both backorder stockouts and lost sales stockouts incur penalty costs for the manufacturer and the distributor, although for the distributor, only when the sales are lost to a competing distributor. The unit penalty cost for backorder stockouts is normalized to equal the gross margin for both the manufacturer and the distributor; that is, for every unit backordered, the manufacturer and distributor have to expedite the unit with zero profits. We assume the manufacturer has large enough capacity so that it can fulfill any number of backorders immediately. The unit penalty cost for lost sales stockouts are la and sa for the manufacturer and the distributor, respectively, with la>sa. The manufacturer is penalized, on average, more severely than the distributor, since the distributor may sell a substitute product. Finally, we assume that overstocked products are disposed of at costs of H and h for the manufacturer and distributor, respectively, with H ≤ h to ensure the distributor does not ship the overstocked products back to the manufacturer at a profit to the manufacturer. These assumptions are consistent with Cachon (2002). We can write the expected profit functions over demand for the manufacturer and distributor (without effort cost), for any given θ as follows: q +∞ E x π M = ( w − v)q − ∫ H (q − x )g ( x)dx − ∫ l a (1 − θ )( x − q )g ( x)dx (1) 0 q q +∞ E xπ D = ∫ ( px − wq ) − h ( q − x )  g ( x )dx +   ∫ ( p − w ) q − s (1 − θ )( x − q) g ( x)dx  a  (2) 0 q Under VMI contracting, the sequence of the game is as follows: First, the manufacturer offers a contract, q(θ), to the distributor, and the distributor decides to accept or reject it. If the contract is rejected, the distributor’s profits are normalized to zero. If accepted, the distributor decides whether to make an effort to convert the manufacturer’s lost sales stockouts to 8
  9. 9. backorders. Next, the conversion rate is realized, a replenishment order is placed by the manufacturer, and the contract is executed. Finally, demand is realized. The manufacturer does not observe the distributor’s effort directly, and can only contract on the ex post backorder conversion rate θ, which depends on e. The assumption that the backorder conversion rate is known before demand realization is made to reflect the ability developed prior to demand realization by the distributor to service the manufacturer’s product. The distributor may, for example, educate her sales associates as to the benefits of the manufacturer’s product, or demonstrate how customers may be persuaded to place backorders, rather than substitute products, in the event of a stockout. This type of training has been put into practice, for example, by Arrow Electronic, Inc. Arrow prepared its field sales representatives, with tremendous effort and substantial resources, before servicing customers, to learn, explain, and promote new products from selected suppliers (Narayandas 2003). If the distributor is risk averse with regard to replenishment quantity, and if her efforts are not oberservable, a moral hazard problem may exist. Thus, the manufacturer may need to provide an incentive to motivate the distributor to exert a higher level of effort. In our model, it is always in the manufacturer’s best interest that a higher effort is made by the distributor, as the extra effort does not incur additional costs to the manufacturer but increases sales through backorders. Hence, the incentive mechanism is stated as follows: 1 Max E x ,θ π M = ∫ E xπ M ( q, θ ) f (θ e )dθ H (3) q (θ ) 0 subject to 1 ∫  E π f (θ e ) − E π f (θ e )dθ ≥ c ( e ) − c ( e ) H L H L IC: (4)  x D x D  0 9
  10. 10. 1 ∫ E π f (θ e )dθ − c ( e ) ≥ 0 H H IR: x D (5) 0 The objective function is the manufacturer’s expected profits. The individual rationality constraint (IR) reflects the minimum level of profits required by the distributor to accept the VMI contract. The incentive compatibility constraint (IC) states that the distributor will choose higher efforts if they result in higher profits. 3.2 Model Development and Analysis We first analyze the conditions under which the optimal contract exists and then develop the first and second best results. Define the partial derivatives with regard to q for the expected profit functions of the manufacturer and the distributor as π ' M and π ' D , respectively. Since both profit functions are concave in q, these unconstrained first-order partial derivatives lead to preferred order quantities for both parties. Define q M where π ' M = 0 , and q* where π ' D = 0 . In * D * order to guarantee a meaningful q M , we assume H > w − v , i.e., the disposal costs incurred by the manufacturer have to be greater than the gross margin. The following result shows the condition under which a feasible contract is optimal. Lemma 1. For any feasible contract q(θ), it is optimal if and only if π ' M π ' D ≤ 0 . (All proofs for Lemmas and Propositions are presented in the appendix.) This result indicates a necessary condition for the contract. If and only if π ' M π ' D ≤ 0 , the manufacturer may increase (when q M < q * ) or decrease (when q M > q D ) q to increase the * D * * distributor’s profits. While both situations (i.e., q M < q * and q M > q D ) may occur given * D * * combinations of price and cost parameters, we focus on the situation where q M > q * for any * D * * given q. (Conditions under which q M > q D are developed and presented in the appendix.) 10
  11. 11. Corresponding to q M > q * , we have π ' M ≥ 0 and π ' D ≤ 0 from lemma 1. We further restrict our * D analysis to interior solutions where π ' M > 0 and π ' D < 0 . We argue that maintaining π ' M = 0 or π ' D = 0 for any θ is neither realistic nor necessary, although we recognize that this restriction may affect the extent to which our results can be generalized. We now develop the first best solution and the second best solution of the model. The first best solution is obtained by substituting the IR constraint into the objective function and ignoring the IC constraint, whereas the second best solution is obtained by substituting both the IR and IC constraint into the objective function. We introduce the following proposition for the first and second best solutions. A1 + µB1 Proposition 1: In the first best solution, G (q FB ) = . A2 + µB2  A1 + µB1 + B1λ 1 − ( ) f θ eL   In the second best solution, G (q SB ) =   ( ) f θ eH  .   A2 + µB2 + B2 λ 1 − ( ) f θe  L    ( ) f θ eH   Where: A1 = w − v + la (1−θ ) ; A2 = [H + la (1−θ )] ; B1 = ( p − w) + sa (1−θ) ; B2 = [ p + h + sa (1 − θ )]. From the second best result, the importance of order quantity as an incentive instrument to extract high effort from the distributor depends on the conditional distribution of the backorder conversion rate, given effort. The first best order quantity, on the other hand, is independent of the backorder conversion rate, because under the first best solution effort, can be observed. The second best order quantity deviates from the first best when f (θ e H )≠ f (θ e L ), resulting in inefficiencies in supply chain profitability under the presence of unobservable distributor effort and the additional incentive required to extract the highest effort by the distributor. The 11
  12. 12. following results further explore the relationship between the conditional distributions f (θ e H ) and f (θ e L ) for any feasible solutions to the problem. SB * FB ( ) f θ eL SB FB * ( ) f θ eL Lemma 2: q ∈ (q , q ) if 1 − > 0 ; and q ∈ (q , q ) if 1 − < 0. f (θ e ) f (θ e ) D H M H As shown earlier, π ' M > 0 and π ' D < 0 , thus π ' M < 0 . Therefore, all feasible q in the π 'D equilibrium solutions, including the first best qFB and the second best qSB, should be in the range, * * q ∈ (q D , q M ) . Hence, we can deduce that the first best solution should be also in the range q FB ∈ (q * , q M ) . Since with the first best solution the IR constraint binds, this suggests D * that π D (q FB ) = 0 . Also given that with π ' D < 0 a higher q leads to lower distributor’s profit (i.e., ~ ~ * π D ), we can conclude that π D (q ) < 0 , for any q ∈ (q FB , q M ) > q FB . This result violates the IR constraint; i.e., that the distributor only participates when its profit is equal to or greater than 0. Therefore, any feasible second best qSB needs to be in the range that q SB ∈ (q D , q FB ) . * Based on the possible range in which the second best qSB may reside and Lemma 2, we can determine that for any second best solutions, the inequality of 1 − ( ) should always f θ eL >0 f (θ e ) H be satisfied. Furthermore, we assume that the Monotone Likelihood Ratio Property (MLRP) holds. MLRP is a property that ensures a higher production level is clear evidence that the agent has made higher effort (Laffont and Martimort 2002). In our case, it suggests that a higher effort level increases the likelihood of a higher backorder conversion rate. Intuitively, the manufacturer needs to give up a certain amount of his profits by lowering the order quantity to induce effort from the distributor. The net effect is equivalent to a transfer payment from the manufacturer to 12
  13. 13. the distributor as a reward for high effort. In addition, the menu contract has the following property: ∂q Proposition 2: Assume MLRP holds, q is decreasing in θ, i.e. < 0 , ∀q ∈ (q * , q FB ) . D ∂θ Proposition 2 shows that in the optimal contract the backorder conversion rate is negatively associated with replenishment quantity, which directly determines the distributor’s inventory level. The lower the inventory level, the higher the backorder conversion rate. Again, * since the distributor prefers a smaller order quantity, given q SB ∈ (q D , q FB ) , the manufacturer needs to offer a lower order quantity, which lowers his profits. This result indicates that the manufacturer may use a lower inventory level as an incentive to the distributor to expend higher efforts converting lost sales stockouts into backorder stockouts. In summary, the analytical results indicate that under a VMI arrangement, a manufacturer can establish an order quantity based incentive mechanism that induces effort from the distributor to convert lost sales stockouts to backorders. This reduces order quantity, and hence the distributor’s inventory levels, as an incentive for distributor effort. The higher the conversion rate, the smaller the order quantity the manufacturer needs to deliver to the distributor. The results provide a theoretical foundation for our empirical analysis in the next section. 4. Empirical Analysis From our analytical model, Proposition 2 suggests that under a VMI contractual arrangement, a manufacturer may be able to provide a distributor with inventory reductions as an incentive for the distributor to increase the backorder conversion rate. Previous literature has suggested a number of forms of incentive contracts that may be used between a supplier and a buyer to govern VMI operations, such as a (z, Z) contract (Fry et al. 2001) or a linear transfer payment (Cachon 2002). Per our discussions with industry participants, however, contracts 13
  14. 14. involving explicit financial terms are not common, perhaps due to the uncertainty of VMI benefits. The incentive contract we developed uses inventory levels (replenishment order quantities) as a vehicle to improve stockout conversions into backorders. In this section of the paper, we develop an empirical model and use data gathered from a third party information services provider to test whether this arrangement, at least implicitly, may be in place. In particular, we examine whether lower inventory levels at the distributor (INV) are associated with higher backorder conversion rates. 4.1 Empirical Context and Data Data were collected from a third party information services provider. The provider helps manufacturers and distributors in electronic components and truck parts industries manage their inventory by integrating the firms through an information sharing process. Distributors share their inventory status, demand, and sales information with a manufacturer through a standard EDI protocol, UCS 852. The manufacturer decides the timing and the quantity of inventory replenishments if a VMI relationship is in place. If a VMI relationship is not in place, the manufacturer reviews the shared information from distributors for improved production scheduling and distribution planning. The source data contains weekly sales, inventory, stockout, and item level information on 237 distributors for the most recent 8 weeks at the time the data were collected (the week of May 12, 2002 to the week of June 30, 2002) and for the earliest 8 weeks of data kept in the information system of the third party information service provider (the week of July 30, 2000 to the week of September 17, 2000). The data, therefore, represents a cross-sectional time series panel with two 8 week periods. All manufacturers sell multiple items to the distributors, and 14
  15. 15. inventory, sales, and stockout data are aggregated over these multiple items to provide an overall picture of distributor performance. Each distributor is supplied by one of four manufacturers (two in the electronic components industry and two in the truck parts industry). Eighty-nine of the 237 distributors had VMI arrangements with their manufacturer-supplier during the second eight week period. One of the manufacturers in the electronic components industry had a VMI relationship with 65 out of 199 distributors while the other with 4 of 5 distributors. One manufacturer in the truck parts industry had a VMI relationship with 6 out of 19 distributors and the other with all 14 distributors. All distributors had either all or none of the items they purchase from their manufacturer managed through VMI during a given eight week period. None of the manufacturers had specific contracts with its distributors governing VMI relations. The distributors all served local markets and were geographically dispersed, so that no two of them were direct competitors. This setting is consistent with our single distributor setup in the analytical model. Key variables in the dataset relate to stockouts. A backorder stockout occurs when demand by retailers is greater than inventory on hand at a distributor and the retailer agrees to place a backorder for the missing quantity. A lost sales stockout occurs when demand by retailers is greater than inventory on hand at the distributor and the retailer purchases a partial order (or nothing) from the distributor and does not backorder the shortfall. Due to data limitations, we operationalize both backorder and lost sales stockouts as the number of days that a backorder (lost sales stockout) occurs during a particular week. Total stockouts are defined as the sum of lost sales and backorder stockouts. 15
  16. 16. In order to better understand how the two types of stockouts are recorded by the distributors in our sample, four hypothetical cases are presented in Table 1. It can be seen that stockouts are correctly classified in scenarios 1, 2, and 3, but not in scenario 4, where a lost sales stockout is not recorded. Therefore, our distributor data under-records lost sales stockouts. We assume that unrecorded lost sales stockouts occur randomly across observations, so that the effect of undercounting is randomly distributed in the regression error terms. <<Insert Table 1 about here>> 4.2 Empirical Model We construct a regression model to test whether lower inventory levels at the distributor (INV) are associated with greater numbers of backorders. Since our data is cross sectional time series, let subscript i denote firm and t denote week. Our regression model can be specified as follows: 3 BSit = β0 + β1 TSit + β2 INVit + β3 VMIit + β4 ITEMSit + β5 TIMEt + ∑ β' i =1 i MFi + εit (6) where: • Backorder Stockouts (BS) is the total days of backorder stockouts for all items managed during a week. For an item, it can range from 0 (no stockouts) to 7 (stockout each day of the week). • Inventory level (INV) is the average on-hand quantity in dollars at a distributor’s premises for all items during a week. • Total Stockouts (TS) is the total days of total stockouts per week for all items managed, including backorder stockouts and lost sales stockouts. 16
  17. 17. • Vendor Managed Inventory (VMI) is a dummy variable equaling 1 if VMI is employed by a distributor during the week of the observation and 0 otherwise. • Total Items (ITEMS) is the total number of items managed by a manufacturer at a distributor’s location. • Time Dummy (TIME) is a dummy variable with 1 indicating that the observation is from 2002 and 0 indicating that the observation is from 2000. • Manufacturer Dummies (MF) are the dummy variables created to control for fixed effects of the different manufacturers. Three separate dummy variables for 3 of 4 manufacturers are included. The remaining manufacturer is the base case for comparison purposes. • α, β, γ, α’, β’, and γ’ are parameters to be estimated. ε , ξ, and η are the random disturbance terms. Table 2 presents descriptive statistics and correlation matrix for these variables. <<Insert Table 2 about here>> As it can be seen from the regression model, the effect of inventory on backorder stockouts is estimated after controlling for the level of total stockouts (TS). We test, therefore, if manufacturers that offer lower inventory levels to their distributors may receive better backorder management (i.e., backorder conversion rates) as per Proposition 2. The expected sign of the Inventory variable is, therefore, negative. Total Items (ITEM) is included as a control variable. The impact of total items on the dependent variable is not immediately clear. On one hand, greater numbers of items may be positively associated with total stockouts (i.e., the more items the more stockouts). On the other hand, greater variety may also mean more substitute choices, resulting in fewer backorders. As noted above, we include both year and firm dummies to control for fixed effects from the panel. (Note, since we include 3 dummy variables to control for 17
  18. 18. the fixed firm and industry effects among 4 manufacturers, we do not need to add an additional dummy variable to control for the fixed effects between two industries.) We run three variants of the regression model. In the first estimation, the VMI dummy variable is included to differentiate the VMI and non-VMI distributors (as in Equation 6). In the second estimation, only the subset of VMI distributors are included, while in the third estimation, only the non-VMI observations are included. (Note, the VMI dummy variable is not included in the latter two estimations as it has become a constant.) 4.3 Estimation and Results The regression model is estimated using two stage least squares (2SLS) approach due to endogeneity between inventory and total stockouts (i.e., inventory levels affect stockouts, but stockouts also influence inventory levels). Ordinary Least Square (OLS) regressions may produce biased parameter estimates in the presence of endogeneity. A similar approach to estimating inventory and stockouts simultaneously using 2SLS can be found in Lee et al. (1999). In particular, inventory and stockout equations are first estimated from all exogenous variables and the fitted values of the dependent variables saved. In the second stages, the fitted values of the inventory and stockout variables are used to replace INV and TS in both models. For methodological reasons, first stage estimations must include variables that are not included in the second stage estimation so that the equation systems are identified. Therefore, we include annual transaction volume (VOL), which is the dollar amount of annual transaction volume for a distributor with its manufacturer in the first stage estimations, and weekly sales (SALES), which is the total quantity in dollars sold by a distributor for all items per week. To check for potential multicollinearity, we computed variance inflation factor (VIF) scores for all independent variables. The VIF scores for all independent variables are lower than 18
  19. 19. the commonly accepted level of 10, indicating that multicolinearity may not be a problem. We also used the Wooldridge test to check for first order autocorrelation in our panel dataset (Wooldridge 2002) and found that autocorrelation is present (F=343, p<0.001 for Backorder Stockouts; F=182, p<0.001 for Total Stockouts; and F=950, p<0.001 for Inventory). In order to account for autocorrelation, we estimated our models using the Feasible Generalized Least Squares (FGLS) method (Greene 1997). FGLS allows for an autocorrelation structure between observations. Finally, the models were estimated using a fixed effect panel model from the econometric software package, STATA 8.0, that accounts for the fixed time (i.e., weekly) effects. Table 3 presents the estimation results for the second stage estimation. <<Insert Table 3 about here>> In the 2nd stage of estimation, the variable of interest is Inventory. The coefficient for Inventory in the sample of VMI only firms (column 2) (β = -11.10 x 10-6) is negative and significant (p<0.05), indicating that inventory has a negative effect on the number of backorder stockouts after controlling for the number of total stockouts. That is, for VMI firms, low inventory is associated with high backorder stockouts, after controlling for the number of total stockouts. On the other hand, the coefficient for Inventory in the non-VMI sample (column 3) (β = 60.40 x 10-6) is positive and significant (p<0.001), indicating that inventory has a positive effect on the number of backorder stockouts when VMI is not used, after controlling for the number of total stockouts. This result for non-VMI sample is the opposite to the case of VMI sample, suggesting the incentive mechanism under VMI is at work. In the estimation of the full sample (column 1), the coefficient for Inventory (β = 21.30 x 10-6) is positive and significant (p<0.001), although lower in magnitude than with the non-VMI sample. 19
  20. 20. As indicated in our analytical model, under VMI, the manufacturer may offer lower inventory (negative coefficient) in exchange for higher backorders, for a given level of total stockouts, suggesting a higher backorder conversion rate. The findings that low inventory level is associated with high backorder stockouts for VMI distributors, which is different from non-VMI distributors who have both high inventory levels and backorder stockouts, lend empirical support to the result from our analytical model. Note also that the VMI coefficient (β = 12.53) is positive and significant in the full sample regression, providing further support that, on average, distributors employing VMI have more backorder stockouts after controlling for total stockouts. Other interesting results include: (1) the coefficients for total stockouts are positive and significant (p<0.01), indicating that the number of total stockouts is positively associated with the number of backorder stockouts; (2) the coefficient of total items is negatively associated with backorder stockouts, perhaps due to the possibility that more items leads to more substitute choices for the retailer; and (3) the time coefficient is negative and significant indicating the number of backorder stockouts declined between the first and second time periods in the panel. 4.5. Backorder Conversion Rate The estimation results imply that inventory has a negative impact on backorder stockouts for VMI firms. To show directly how the backorder conversion rate changes with inventory levels managed by the manufacturer, we divide the backorder regression, Equation (6), by total stockouts (upper bar denotes predicted value): BS k INV θ= = + β1 + β 2 (7) TS TS TS 3 where k = β 0 + β 3VMI + β 4 ITEM + β 5TIME + ∑ β ' i MFi . i =1 20
  21. 21. To order to predict the backorder conversion rate expressed in Equation (7), we need to obtain the predicted value of TS in terms of INV. Hence, we estimate a regression with TS as dependent variable. Following earlier definition of variables, subscripts and superscripts, the regression is written as follows: 3 TSit = γ0 +γ1 INVit +γ2 VMIit + γ3 ITEMSit + γ4 SALESit + γ5 TIMEt + ∑γ ' i =1 i MFi +ηit (8) Therefore, from the Total Stockouts equation (8), taking an expectation, we have: TS = k '+γ 1 INV (9) 3 where k ' = γ 0 + γ 2VMI + γ 3 ITEM + γ 4 SALES + γ 5TIME + ∑ γ ' i MFi . i =1 Hence, we can express the predicted backorder conversion rate by inserting Equation (9) into Equation (7): k + β 2 INV θ = β1 + (10) k '+γ 1 INV All of the parameters, β’s and γ’s, are the estimated coefficients from regression equations (6) and (8). The estimated coefficients for regression (6) are presented in the column 1 of table 3. For regression (8), we follow the same approach (i.e. 2SLS) discussed earlier to estimate the coefficients given that TS and INV are endogenous. The estimated coefficients for major variables are as follows:γ0=-120.58; γ1=-248.60; γ2 =-28.42; γ3 =0.45; γ4 =-0.01; and γ5 =52.20. Figure 1, based on (10), presents the relationship between predicted backorder conversion rates and inventory, graphed using our data (Assume ITEM and SALES are at their mean values; TIME=2002; MF=1; VMI=1). It can be seen from the figure that the predicted backorder 21
  22. 22. conversion rate has an inverse relationship with Inventory. Lower inventory at the distributor under VMI is associated with a higher backorder conversion rate. In addition, the backorder conversion rate increases at an increasing rate with decreases in inventory. <<Insert Figure 1 about here>> 5. Concluding Remarks Vendor managed inventory is a partnership between a supplier and a customer whereby the customer agrees to let the supplier manage its inventory and replenishment decisions. As a partnership, VMI can only be sustained if both the supplier and the customer benefit from the arrangement. Previous research has indicated that suppliers can clearly benefit from VMI, but that benefits to their customers are less certain (e.g., Aviv and Federgruen, 1998; Cachon and Fisher, 2000), especially when explicit incentive contracts are not available (Cachon 2001). Other research has shown that downstream firms may reduce the effectiveness of interorganizational systems, such as VMI, by not sharing demand information for fear of opportunistic behavior by suppliers (e.g., Clemons, et al, 1993; Seidmann and Sundararajan, 1997; Whang, 1993). Mishra and Raghunathan (2004) indicate that one reason why a downstream firm may be willing to participate in VMI is that it may lead to increased product availability and lower stockout costs (Mishra and Raghunathan, 2004). These benefits arise due to intensified competition among manufacturers for shelf space and market share. In this paper, we provide an alternate way for a manufacturer to gain market share through VMI. We show, analytically, that under a VMI arrangement a manufacturer may offer his distributor an incentive contract that allows her to benefit from lower inventory levels and holding costs. In return, the distributor exerts efforts to convert lost sales stockouts to backorders, thus increasing revenues and market 22
  23. 23. share for the manufacturer. In effect, instead of competing for market share, the manufacturer may gain market share, strategically, through the use of this incentive contract. Following the development of our analytical model, we use data from the electronic components and truck parts supply chains to find support for our propositions. In particular, our results indicate that the arrangement; i.e., lower inventory levels at the distributor in return for a higher backorder conversion rate, may, at least implicitly, already be in place. Lower inventory levels are associated with a higher backorder rate, after controlling for total stockouts. The contributions of this paper are twofold. First, we develop an analytical model that illustrates how an incentive structure can be used to provide benefits to downstream firms for participating in VMI and at the same time provide benefits to the upstream firm for undertaking VMI. The incentive system offers the distributor lower inventory levels (and costs) in exchange for providing effort to convert lost sales due to stockouts to backorders, thus benefiting the manufacturer. Although different incentive structures under VMI have been studied (Fry et al. 2001; Cachon 2001; Cachon 2002), our model, motivated by a real world case, uses inventory as an operational instrument to coordinate between the manufacturer and distributor. Second, we use a unique data set, collected from VMI users in the electronic components and truck parts industries via the third party information service provider, to provide empirical support for our analytical results. No empirical work, to the best of our knowledge, has been done within the framework of incentive contracts in VMI. Our results have strong managerial implications. Our research outlines an incentive mechanism under VMI through which manufacturers can better manage backorders at their downstream partners, thereby increasing or maintaining market share. Although many other forms of incentive mechanisms, such as side payments, may also be appropriate, our approach is 23
  24. 24. convenient and effective in that it utilizes a VMI framework that may already be in place. Our findings also suggest that VMI cannot only be used to reduce costs but may also be used to enhance revenue or market share. For downstream firms, our research suggests they can be protected from opportunistic behavior by VMI suppliers (i.e., having inventory pushed downstream) if a well-designed incentive mechanism is established. In summary, this research sheds light on how an upstream partner, given its strong preferences for backorder stockouts to lost sales stockouts, can provide an incentive via VMI to impact a downstream firm’s behavior, in order that both upstream and downstream firms achieve benefits under a VMI partnership. This research has several limitations that may be addressed in future research. First, the model considers only a supply chain dyad consisting of a manufacturer and a distributor. Although a competing manufacturer is implicitly reflected through the manufacturer’s asymmetric cost structure, competition between manufacturers for sales at their downstream partner’s location is not explicitly modeled. Future research that models competing manufacturers may provide deeper insights into the strategic behaviors of the focal manufacturer and its downstream partner. Second, due to data limitations, the measurement of stockouts is the total days of stockouts within a week. This measurement does not offer information on the degree of the stockouts (e.g., 10 units vs. 1 unit). Future research may collect additional data to test the sensitivity of the degree of the stockouts on the findings from this research. References Aviv, Y. (2002). “Gaining Benefits from Joint Forecasting and Replenishment Processes: The Case of Auto-Correlated Demand.” Manufacturing & Service Operations Management 4(1): 55-74. Aviv, Y, and A. Federgruen (1998). “The Operational Benefits of Information Sharing and 24
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  27. 27. Princeton University Press. Lee, H. G., T. Clark and K. Y. Tam (1999). “Research Report. Can EDI Benefit Adopters?” Information Systems Research 10(2): 186-195. Lee, H.L, P. Padmanabhan, and S. Wang (1997). “Distortion in a Supply Chain: The Bullwhip Effect.” Management Science 43: 546-558. Lee, H. L. and S. Whang (2000). “Information Sharing in a Supply Chain,” International Journal of Manufacturing Technology and Management 1(1): 79-93. Mishra, B.K. and S. Raghunathan. (2004). “Retailer- vs. Vendor-Managed Inventory and Brand Competition.” Management Science. 50(4): 445-457. Mukhopadhyay, T., S. Kekre and S. Kalathur (1995). “Business Value of Information Technology: A Study of Electronic Data Interchange.” MIS Quarterly, 19(2): 137-156. Narayanan, V.G. (2003). “How to Induce Retailers to Reduce Stockouts?” Harvard Business School Case (#9-103-080). Narayandas, D. (2003). “Arrow Electronics, Inc.” HBS case (#9-598-022). Plambeck, E.L. and S.A. Zenios (2003). “Inventive Efficient Control of A Make-To-Stock Production System.” Operations Research 51(3): 371-386. Premkumar, G. (2000). “Interorganization Systems and Supply Chain Management: An Information Processing Perspective.” Information Systems Management 17(3): 56-69. Raghunathan, S. (1999). “Interorganizational Collaborative Forecasting and Relenishment Systems and Supply Chain Implications.” Decision Sciences 30(4): 1053-1071. Raghunathan, S. and A. B. Yeh (2001). “Beyond EDI: Impact of Continuous Replenishment Program (CRP) Between a Manufacturer and Its Retailers.” Information Systems Research 12(4): 406-419. 27
  28. 28. Seidmann, A. and A. Sundararajan (1997). “Building and Sustaining Interorganizational Information Sharing Relationships: The Competitive Impact of Interfacing Supply Chain Operations with Marketing Strategy,” in J.Degross and K. Kumar (eds.). Proceedings of the 18th International Conference on Information Systems, Atlanta, GA: 205-222. Strader, T. J., F.-R. Lin and M. J. Shaw (1999). “The Impact of Information Sharing on Order Fulfillment in Divergent Differentiation Supply Chains.” Journal of Global Information Management 7(1): 16-25. Waller, M., M.E. Johnson, and T. Davis. (1999). “Vendor-Managed Inventory in the Retail Supply Chain.” Journal of Business Logistics 20(1): 183-203. Whang, S (1993). “Analysis of Interorganizational Information Sharing,” Journal of Organizational Computing 3: 257-277. Yao, Y., P.T. Evers, and M.E. Dresner. (2004). “Supply Chain Integration in Vendor Managed Inventory.” forthcoming Decision Support Systems. Table 1: Backorder Stockouts and Lost Sales Stockouts Assume: Requested Quantity = 120; On Hand Inventory = 100 Scenario Backorder Lost Sales Distributor’s Stockout Stockout Record 1. The customer wants the whole 120 units Yes No Backorder backordered. Stockout 2. The customer takes the 100 units on hand, Yes No Backorder and wants the rest of 20 units backordered. Stockout 3. The customer takes the 100 units on hand No Yes Lost Sales and then buys the remaining 20 Stockout units from a competitor. 4. The customer buys all 120 units from a No Yes No competitor. 28
  29. 29. Table 2: Descriptive Statistics and Correlation Matrix (N=3,368) Descriptive Statistics Correlation Matrix Mean S.D. Min Max 1 2 3 4 5 6 7 1. Backorder Stockouts 29.12 82.76 0 921 1 (BS) 2. Total Stockouts (TS) 206.67 344.73 0 3,450 0.41*** 1 3. Inventory (INV) ($) 309,734 563,037 378.98 1.57e+07 0.44*** 0.36*** 1 4. VMI (VMI) 0.36 0.48 0 1 -0.02 -0.16*** -0.06*** 1 5. Total Items (ITEMS) 802.62 826.08 33 9,021 0.40*** 0.68*** 0.63*** -0.15*** 1 6. Time (TIME) 0.56 0.50 0 1 -0.18*** 0.17*** -0.09*** 0.03 0.04* 1 7. Weekly Sales ($) 37,045 74,333 0 1,561,536 0.41*** 0.40*** 0.69*** -0.03+ 0.61*** -0.06*** 1 8. Annual Transaction 0.35*** 0.43*** 0.68*** -0.04* 0.66*** -0.01 0.80*** 1,833,960 3,364,026 990.22 2.26e+07 Volume ($) + p < 0.10; * p < 0.05; ** p < 0.01; ***p<0.001. 29
  30. 30. Table 3: Second-Stage Regression Results (Standard Errors in Parentheses) Backorder Stockouts Full Sample VMI Sample Non VMI Sample 46.02*** 85.08*** 10.48 Intercept (11.55) (14.32) (8.10) Total Stockouts (TS) 0.31*** 0.48*** 0.26** (fitted value) (0.07) (0.10) (0.10) Inventory (INV) (fitted 21.30*** -11.10* 60.40*** value) (x 10-6) (5.03) (5.54) (8.01) 12.53** VMI (4.69) -0.06** -0.05+ -0.06* Total Items (ITEM) (0.02) (0.03) (0.03) -65.15*** -110.91*** -35.94*** Time (6.65) (8.76) (9.19) -8.96 -32.94*** 15.79+ Manufacturer 1 (9.47) (8.63) (8.76) -14.91 5.66 -9.78 Manufacturer 2 (16.45) (16.87) (19.56) -26.01* -33.15* n.a.1 Manufacturer 3 (12.03) (13.76) Model Statistics N 3,386 1,235 2,151 Log Likelihood -17,107.88 -5,967.36 -11,033.82 Wald Chi2 649.76*** 795.97*** 290.91*** + p < 0.10; * p < 0.05; ** p < 0.01; ***p<0.001. 1 This variable was dropped in estimating backorder stockouts with non-VMI sample to avoid perfect collinearity since the distributors of Manufacturer #4 are all VMI firms. 30
  31. 31. Figure 1: The Predicted Backorder Conversion Rate over Inventory 1 .8 theta_bar .6 .4 .2 0 5000000 1.00e+07 1.50e+07 inventory Appendix The first and second derivatives of the manufacturer and distributor’s profit functions with respect to quantity q are as follows: ∂πM ∂π π 'M = = w− v + la (1−θ) − [H + la (1−θ)]G(q) ; π ' D = D = p − w + sa (1 −θ) − [ p + h + sa (1−θ)]G(q) ∂q ∂q ∂ 2π M ∂ 2π R π ' 'M = = −[H + l a (1 − θ )]g (q ) < 0 ; π ' ' D = = −[ p + h + s a (1 − θ )]g (q) < 0 ∂q 2 ∂q 2 Proof of Lemma 1 Since under VMI the manufacturer makes decisions on q, the manufacturer will choose * * q M if q M also satisfies all the constraints, resulting in the unconstrained first best contract. * However, if the IR constraint is violated by q M , the manufacturer has to change q so that the * * distributor’s profits increase until the IR constraint binds. Let’s consider the case when q M ≥ q D first.. When 0<q< q * , the manufacturer can increase his profits and her (the distributor’s) profits D 31
  32. 32. by increasing q (because of concavity of the profit functions) until q= q * . Therefore, D equilibrium quantity cannot be in between 0 and q * as the manufacturer can always increase the D * q without violating any constraints. When q M <q, the manufacturer can increase his profits and her (the distributor’s) profits by decreasing q (again, because of concavity of the profit functions) * * until q= q M . Therefore, equilibrium quantity cannot be larger than q M as the manufacturer can always decrease the q without violating any constraints. When q * ≤ q ≤ q M , the manufacturer D * * can increase the distributor’s profit by decreasing the quantity from q M until he find a point that satisfies the IR (first best), and both IR and IC (second best) constraints. It is easy to see that the argument is also true for the case when q M < q * . Therefore, in order to have an equilibrium, the * D change of the manufacturer and distributor’s profits with respect to quantity q has to be at the opposite directions, i.e., for any feasible contract q(θ), it is optimal if and only if π ' M π ' D ≤ 0 . * * Conditions for q M > q D Set the first derivatives of the manufacturer and distributor’s profit functions with respect to quantity q to 0, we can obtain the optimal quantities: * ( p − w) + s a (1 − θ ) * ( w − v) + l a (1 − θ ) G (q D ) = ; G (q M ) = p + h + s a (1 − θ ) H + l a (1 − θ ) Since G(.) is a cumulative density function, G(.) is increasing in q. Therefore, q M > q * * D suggests G (q M ) > G (q * ) . Comparing the two equations and collecting terms, we can deduce the * D condition for q M > q D and q M < q * , respectively: * * * D If H( p − w) − ( p + h)(w− v) < (w− v − H)sa (1−θ) + (w+ h)la (1−θ) , then q M > q D ; else q M < q * . * * * D Proof of Proposition 1 32
  33. 33. Substituting the IR constraint into the objective function and ignoring the IC constraint, we have: L(q, µ ) = π M f (θ e H )dθ + µ  π D f (θ e H ) θ − c(e H ) 1 1 (A-1) ∫ 0 ∫ d  0  Taking partial derivative with regard to q pointwise, we obtain the first order condition, and set it to zero, we have: π ' M + µ = 0 (A-2) π 'D π 'M Since < 0 , µ>0, indicating IR is binding. Therefore, from (A-2) we can solve the q π 'D A1 + µB1 at equilibrium: G (q FB ) = . The second best solution is obtained by substituting both A2 + µB2 the IR and IC constraint into the objective function. Thus, we have: 1 1  1  [( ) ( )] ( ) ( ) L(q, λ , µ ) = ∫ π M f (θ e )dθ + λ ∫ π D f θ e H − f θ e L dθ − c e H + c e L  + µ ∫ π D f θ e H dθ − c e H  (A-3) H ( ) ( ) 0 0  0  Taking partial derivative with regard to q pointwise, we obtain the first order condition, and set it to zero, we have: π 'M  f θ eL ( ) (A-4) + λ 1 −  π 'D   f θ eH ( ) + µ = 0  Since µ = − E  π ' M   1 π 'M = ∫− f θ e H dθ > 0 , ( ) the IR binds. Inserting θ  π'  π 'D  D  0  π 'M  1 π' µ = − E  θ π' ( )  = − ∫ M f θ e H dθ into (A-4), and multiplying it by f θ e H π D , we obtain:  ( )  D  0 π 'D  π 'M  π'  [( ) ( )] λ f θ eH − f θ eL π D = f θ eH π D  ( ) − E M θ  π'   (A-5)  π 'D   D  Integrating (A-5) over θ ∈ [0,1] , we have: 1 1  π 'M  π'  ∫ λπ D [ f (θ e )− f (θ e )]dθ = ∫ π H L D  − E M π 'D θ  π 'D  (  f θ e H dθ ) (A-6) 0 0     From the slackness condition of (4), we know that: 33
  34. 34. 1 [ ( ) ( )] λ ∫ π D f θ e H − f θ e L dθ = λ [c(e H ) − c(e L )] (A-7) 0 Substituting (A-7) into (A-6), we have: 1  π 'M  π'   π'  λ [c(e H ) − c(e L )] = ∫ π D  − E M θ  π'  ( )  f θ e H dθ = Cov π D , M  ≥0  (A-8) 0  π 'D   D   π 'D  We can determine that π ' M is increasing in q, and π ' M is decreasing in q, π 'D π 'D * * ∀q ∈ (q D , q M ) , because π' ∂ M   / ∂q = π ' ' M π ' D −π ' M π ' ' D > 0. Hence, λ ≥ 0 since π 'M and π D vary in π'  (π ' D )2 π 'D  D  same direction over q. Also, λ = 0 only if q SB (θ ) is a constant, but in this case the IC is necessarily violated. As a result, we have λ > 0 , indicating IC binds. Therefore, from (A-4) we  A1 + µB1 + B1λ 1 − ( ) f θ eL   can solve the q at equilibrium:   ( ) f θ eH  (A-9) G ( q SB ) =  A2 + µB2 + B2 λ 1 − ( ) f θ eL     ( ) f θ eH   Proof of Lemma 2 FB Remember q FB is the q that satisfies µ = − π ' M (q ) . Inserting this into (A-4), we have: π ' D (q FB ) π ' M (q FB ) π ' M (q SB )  ( ) f θ eL (A-10) − = λ 1 −  π ' D (q FB ) π ' D (q SB )   ( ) f θ eH  ( ) f θ eL We know that π ' M is increasing in q. If 1 − > 0 , then π 'D f θ eH ( ) ( ) . Hence, q π ' M (q FB ) π ' M (q SB )  f θ e L SB * ∈ (q D , q FB ) . It is easy to see the proof for the rest. − = λ 1−  >0 π ' D (q FB ) π ' D (q SB )  ( )  f θ eH  Proof of Proposition 2 Set (A-4)=0, we have: π' M +λπ' D 1−  ( ) f θ eL   + µπ' D = 0. Let’s write: F(θ, q) = π ' +λπ' 1− f (θ e )  + µπ' = 0  L   f (θ e ) H M D  f (θ e )  H D     34
  35. 35. Using implicit function theorem: µ ∂π ' D  ∂π '  + λ D  1 − ( ) f θ eL   + π 'D d  1 − ( ) f θ e L   ∂π ' M   + H H ∂θ  ∂θ  f (θ e )  dθ  f (θ e )   ∂θ ∂q ∂F / ∂θ      =− =− ∂θ ∂F / ∂q  ( ) f θ eL  µπ ' ' D + λπ ' ' D 1 − H  + π ' 'M   f (θ e )   ∂π ' M ∂π ' D Where: = −l a + l a G ( q ) < 0 ; = − s a − s a G (q) < 0 ; ∂θ ∂θ ∂ 2π M ∂ 2π R π ' 'M = = −[H + l a (1 − θ )]g (q ) < 0 ; and π ' ' R = = −[w + h + s a (1 − θ )]g (q) < 0 . ∂q 2 ∂q 2  From Lemma 2, we know that 1 − f θ eL  ( )  > 0 . Since MLRP holds, we have H   f (θ e )   d  1 − ( ) f θ eL   ≥ 0 . Therefore it is easy to see that ∂q < 0. H dθ  f (θ e )  ∂θ   35