Social Media in Recruitment - Beyond The CV

BEYOND THE CV SOCIAL MEDIA IN RECRUITMENT KATHARINE ROBINSON @THESOURCERESS

ARE YOU LOOKING FOR THESE?

A survey of 120 social media users in the UK:
26% had NEVER put their CV online
17% had a totally up to date CV online somewhere.

CAN YOU ANSWER “YES” TO ANY OF THESE QUESTIONS?
Are you mentioned on your company website?
Do you have your own website?
Have you ever been quoted in the Press?
Have you got a Twitter account?
Do you blog?
Are you on Facebook?
Do you have a profile on LinkedIn?
Have you ever attended an industry event?

LET’S TAKE A LOOK AT SOURCING FROM
Your Target Companies
News Sites
Events
Social Networks

THREE PHASES OF ONLINE SOURCING
1. Map
Key Sources of Info: Hiring Managers, search engines, information aggregators, Wikipedia, industry associations, specialist websites, LinkedIn, your network…
2. Search
Key Tools: Search engines, Twitter search apps, social search engines, people search engines…
3. Monitor
Key Tools: An RSS reader, email alerts, an engaged network…

TARGET COMPANIES - MAP
Who to Map:
Sources:
Your Knowledge - Industry Associations - LinkedIn - Google Sets
Zoom Info - Wikipedia - Yellow Pages
What to map:
Links to: Website, Social Network Presence, Company News and Blogs
Info About: Industry, Size, Terminology, Departments…

TARGET COMPANIES - MAP

TARGET COMPANIES - SEARCH

TARGET COMPANIES - SEARCH
Search for Employee profiles on company websites:

PRESS/NEWS - MAP
Who to map:
Industry Press - Mainstream Press for articles that match your keywords - Journalists
Sources:
Your Knowledge - Hiring Managers - Google News Search
What to Map:
Links to: Websites, Social Network presence, RSS Feeds
Info about: Industry specialisms, contact details, editor’s name

PRESS/NEWS – SEARCH

EVENTS – MAP
What to Map:
Conferences - exhibitions - networking - workshops…
Sources:
Your Knowledge - Hiring Managers - Search Engines Industry Associations - LinkedIn Events - Facebook Events Lanyrd.com - Eventbrite - amiando - EventElephant
What to map:
Links to: Event website, social media presence
Info: Dates, location, hashtag

EVENTS - SEARCH

EVENTS - SEARCH
The first 11 attendees to Connecting HR event in June 2010

EVENTS - SEARCH

EVENTS - SEARCH http://events.linkedIn.com

EVENTS - SEARCH

SOCIAL NETWORKS - MAP
What to map:
Companies - Influential People - Industry Associations News - Events - Niche networks in your industry
On:
LinkedIn - Twitter - Blogs - Facebook - Foursquare Quora - Ning - The list is endless…

SOCIAL NETWORKS - SEARCH

SOCIAL NETWORKS - SEARCH A search for “recruiter” in the UK on http://followerwonk.com

MONITORING – COMPANIES, EVENTS, NEWS AND SOCIAL
Sign up for email newsletters
Subscribe to news and blogs by RSS where you see this symbol
Follow news sites, journalists and events on social networks
Follow companies on LinkedIn and other social networks
Use Google Alerts so that you’re always
Searching – http://google.com/alerts

ANY QUESTIONS?
@TheSourceress
@UKSourcers
http://quora.com/katharine-robinson
[email_address]
http://uksourcers.posterous.com

RESOURCES (PART I)
Using Google:
Google guide: http ://googleguide.com /
Advanced Search: http :// google.co.uk/advanced_search
News Search: http://news.google.co.uk /
Blog Search: http:// blogsearch.google.co.uk
Alerts: http://google.com/alerts
Google Reader: http://google.com/alerts
Google Sets: http://labs.google.com/sets
Finding Companies:
ZoomInfo: http://zoominfo.com
LinkedIn Company Search: http :// www.linkedin.com/companies
Yellow Pages: http://yell.com
Wikipedia: http://wikipedia.org

RESOURCES (PART II)
Searching for Events:
Event management sites:
http://eventbrite.com
http://amiando.com
http://eventelephant.com
LinkedIn Events: http://events.linkedin.com
Facebook Events: http ://facebook.com /?sk=events
Lanyrd (events attended by your Twitter network): http://lanyrd.com
Social Search:
http://socialmention.com
http://icerocket.com
Finding people on Twitter: http://followerwonk.com

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Social Media in Recruitment - Beyond The CV

by Katharine Robinson

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