Social Media in Recruitment - Beyond The CV

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Presented by Katharine Robinson (aka TheSourceress) at the Social Media in Recruitment Conference on 7th April 2011

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Social Media in Recruitment - Beyond The CV

  1. 1. BEYOND THE CV SOCIAL MEDIA IN RECRUITMENT KATHARINE ROBINSON @THESOURCERESS
  2. 2. ARE YOU LOOKING FOR THESE?
  3. 3. <ul><li>A survey of 120 social media users in the UK: </li></ul><ul><li>26% had NEVER put their CV online </li></ul><ul><li>17% had a totally up to date CV online somewhere. </li></ul>
  4. 4. CAN YOU ANSWER “YES” TO ANY OF THESE QUESTIONS? <ul><li>Are you mentioned on your company website? </li></ul><ul><li>Do you have your own website? </li></ul><ul><li>Have you ever been quoted in the Press? </li></ul><ul><li>Have you got a Twitter account? </li></ul><ul><li>Do you blog? </li></ul><ul><li>Are you on Facebook? </li></ul><ul><li>Do you have a profile on LinkedIn? </li></ul><ul><li>Have you ever attended an industry event? </li></ul>
  5. 5. LET’S TAKE A LOOK AT SOURCING FROM <ul><li>Your Target Companies </li></ul><ul><li>News Sites </li></ul><ul><li>Events </li></ul><ul><li>Social Networks </li></ul>
  6. 6. THREE PHASES OF ONLINE SOURCING <ul><li>1. Map </li></ul><ul><li>Key Sources of Info: Hiring Managers, search engines, information aggregators, Wikipedia, industry associations, specialist websites, LinkedIn, your network… </li></ul><ul><li>2. Search </li></ul><ul><li>Key Tools: Search engines, Twitter search apps, social search engines, people search engines… </li></ul><ul><li>3. Monitor </li></ul><ul><li>Key Tools: An RSS reader, email alerts, an engaged network… </li></ul>
  7. 7. TARGET COMPANIES - MAP <ul><li>Who to Map: </li></ul><ul><li>Sources: </li></ul><ul><li>Your Knowledge - Industry Associations - LinkedIn - Google Sets </li></ul><ul><li>Zoom Info - Wikipedia - Yellow Pages </li></ul><ul><li>What to map: </li></ul><ul><li>Links to: Website, Social Network Presence, Company News and Blogs </li></ul><ul><li>Info About: Industry, Size, Terminology, Departments… </li></ul>
  8. 8. TARGET COMPANIES - MAP
  9. 9. TARGET COMPANIES - MAP
  10. 10. TARGET COMPANIES - SEARCH
  11. 11. TARGET COMPANIES - SEARCH <ul><li>Search for Employee profiles on company websites: </li></ul>
  12. 12. PRESS/NEWS - MAP <ul><li>Who to map: </li></ul><ul><li>Industry Press - Mainstream Press for articles that match your keywords - Journalists </li></ul><ul><li>Sources: </li></ul><ul><li>Your Knowledge - Hiring Managers - Google News Search </li></ul><ul><li>What to Map: </li></ul><ul><li>Links to: Websites, Social Network presence, RSS Feeds </li></ul><ul><li>Info about: Industry specialisms, contact details, editor’s name </li></ul>
  13. 13. PRESS/NEWS – SEARCH
  14. 14. EVENTS – MAP <ul><li>What to Map: </li></ul><ul><li>Conferences - exhibitions - networking - workshops… </li></ul><ul><li>Sources: </li></ul><ul><li>Your Knowledge - Hiring Managers - Search Engines Industry Associations - LinkedIn Events - Facebook Events Lanyrd.com - Eventbrite - amiando - EventElephant </li></ul><ul><li>What to map: </li></ul><ul><li>Links to: Event website, social media presence </li></ul><ul><li>Info: Dates, location, hashtag </li></ul>
  15. 15. EVENTS - SEARCH
  16. 16. EVENTS - SEARCH <ul><li>The first 11 attendees to Connecting HR event in June 2010 </li></ul>
  17. 17. EVENTS - SEARCH
  18. 18. EVENTS - SEARCH http://events.linkedIn.com
  19. 19. EVENTS - SEARCH
  20. 20. SOCIAL NETWORKS - MAP <ul><li>What to map: </li></ul><ul><li>Companies - Influential People - Industry Associations News - Events - Niche networks in your industry </li></ul><ul><li>On: </li></ul><ul><li>LinkedIn - Twitter - Blogs - Facebook - Foursquare Quora - Ning - The list is endless… </li></ul>
  21. 21. SOCIAL NETWORKS - SEARCH
  22. 22. SOCIAL NETWORKS - SEARCH A search for “recruiter” in the UK on http://followerwonk.com
  23. 23. MONITORING – COMPANIES, EVENTS, NEWS AND SOCIAL <ul><li>Sign up for email newsletters </li></ul><ul><li>Subscribe to news and blogs by RSS where you see this symbol </li></ul><ul><li>Follow news sites, journalists and events on social networks </li></ul><ul><li>Follow companies on LinkedIn and other social networks </li></ul><ul><li>Use Google Alerts so that you’re always </li></ul><ul><li>Searching – http://google.com/alerts </li></ul>
  24. 24. ANY QUESTIONS? <ul><li>@TheSourceress </li></ul><ul><li>@UKSourcers </li></ul><ul><li>http://quora.com/katharine-robinson </li></ul><ul><li>[email_address] </li></ul><ul><li>http://uksourcers.posterous.com </li></ul>
  25. 25. RESOURCES (PART I) <ul><li>Using Google: </li></ul><ul><li>Google guide: http ://googleguide.com / </li></ul><ul><li>Advanced Search: http :// google.co.uk/advanced_search </li></ul><ul><li>News Search: http://news.google.co.uk / </li></ul><ul><li>Blog Search: http:// blogsearch.google.co.uk </li></ul><ul><li>Alerts: http://google.com/alerts </li></ul><ul><li>Google Reader: http://google.com/alerts </li></ul><ul><li>Google Sets: http://labs.google.com/sets </li></ul><ul><li>Finding Companies: </li></ul><ul><li>ZoomInfo: http://zoominfo.com </li></ul><ul><li>LinkedIn Company Search: http :// www.linkedin.com/companies </li></ul><ul><li>Yellow Pages: http://yell.com </li></ul><ul><li>Wikipedia: http://wikipedia.org </li></ul>
  26. 26. RESOURCES (PART II) <ul><li>Searching for Events: </li></ul><ul><li>Event management sites: </li></ul><ul><ul><li>http://eventbrite.com </li></ul></ul><ul><ul><li>http://amiando.com </li></ul></ul><ul><ul><li>http://eventelephant.com </li></ul></ul><ul><li>LinkedIn Events: http://events.linkedin.com </li></ul><ul><li>Facebook Events: http ://facebook.com /?sk=events </li></ul><ul><li>Lanyrd (events attended by your Twitter network): http://lanyrd.com </li></ul><ul><li>Social Search: </li></ul><ul><li>http://socialmention.com </li></ul><ul><li>http://icerocket.com </li></ul><ul><li>Finding people on Twitter: http://followerwonk.com </li></ul>

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