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Social Media in Recruitment - Beyond The CV
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Social Media in Recruitment - Beyond The CV

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Presented by Katharine Robinson (aka TheSourceress) at the Social Media in Recruitment Conference on 7th April 2011

Presented by Katharine Robinson (aka TheSourceress) at the Social Media in Recruitment Conference on 7th April 2011

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Social Media in Recruitment - Beyond The CV Presentation Transcript

  • 1. BEYOND THE CV SOCIAL MEDIA IN RECRUITMENT KATHARINE ROBINSON @THESOURCERESS
  • 2. ARE YOU LOOKING FOR THESE?
  • 3.
    • A survey of 120 social media users in the UK:
    • 26% had NEVER put their CV online
    • 17% had a totally up to date CV online somewhere.
  • 4. CAN YOU ANSWER “YES” TO ANY OF THESE QUESTIONS?
    • Are you mentioned on your company website?
    • Do you have your own website?
    • Have you ever been quoted in the Press?
    • Have you got a Twitter account?
    • Do you blog?
    • Are you on Facebook?
    • Do you have a profile on LinkedIn?
    • Have you ever attended an industry event?
  • 5. LET’S TAKE A LOOK AT SOURCING FROM
    • Your Target Companies
    • News Sites
    • Events
    • Social Networks
  • 6. THREE PHASES OF ONLINE SOURCING
    • 1. Map
    • Key Sources of Info: Hiring Managers, search engines, information aggregators, Wikipedia, industry associations, specialist websites, LinkedIn, your network…
    • 2. Search
    • Key Tools: Search engines, Twitter search apps, social search engines, people search engines…
    • 3. Monitor
    • Key Tools: An RSS reader, email alerts, an engaged network…
  • 7. TARGET COMPANIES - MAP
    • Who to Map:
    • Sources:
    • Your Knowledge - Industry Associations - LinkedIn - Google Sets
    • Zoom Info - Wikipedia - Yellow Pages
    • What to map:
    • Links to: Website, Social Network Presence, Company News and Blogs
    • Info About: Industry, Size, Terminology, Departments…
  • 8. TARGET COMPANIES - MAP
  • 9. TARGET COMPANIES - MAP
  • 10. TARGET COMPANIES - SEARCH
  • 11. TARGET COMPANIES - SEARCH
    • Search for Employee profiles on company websites:
  • 12. PRESS/NEWS - MAP
    • Who to map:
    • Industry Press - Mainstream Press for articles that match your keywords - Journalists
    • Sources:
    • Your Knowledge - Hiring Managers - Google News Search
    • What to Map:
    • Links to: Websites, Social Network presence, RSS Feeds
    • Info about: Industry specialisms, contact details, editor’s name
  • 13. PRESS/NEWS – SEARCH
  • 14. EVENTS – MAP
    • What to Map:
    • Conferences - exhibitions - networking - workshops…
    • Sources:
    • Your Knowledge - Hiring Managers - Search Engines Industry Associations - LinkedIn Events - Facebook Events Lanyrd.com - Eventbrite - amiando - EventElephant
    • What to map:
    • Links to: Event website, social media presence
    • Info: Dates, location, hashtag
  • 15. EVENTS - SEARCH
  • 16. EVENTS - SEARCH
    • The first 11 attendees to Connecting HR event in June 2010
  • 17. EVENTS - SEARCH
  • 18. EVENTS - SEARCH http://events.linkedIn.com
  • 19. EVENTS - SEARCH
  • 20. SOCIAL NETWORKS - MAP
    • What to map:
    • Companies - Influential People - Industry Associations News - Events - Niche networks in your industry
    • On:
    • LinkedIn - Twitter - Blogs - Facebook - Foursquare Quora - Ning - The list is endless…
  • 21. SOCIAL NETWORKS - SEARCH
  • 22. SOCIAL NETWORKS - SEARCH A search for “recruiter” in the UK on http://followerwonk.com
  • 23. MONITORING – COMPANIES, EVENTS, NEWS AND SOCIAL
    • Sign up for email newsletters
    • Subscribe to news and blogs by RSS where you see this symbol
    • Follow news sites, journalists and events on social networks
    • Follow companies on LinkedIn and other social networks
    • Use Google Alerts so that you’re always
    • Searching – http://google.com/alerts
  • 24. ANY QUESTIONS?
    • @TheSourceress
    • @UKSourcers
    • http://quora.com/katharine-robinson
    • [email_address]
    • http://uksourcers.posterous.com
  • 25. RESOURCES (PART I)
    • Using Google:
    • Google guide: http ://googleguide.com /
    • Advanced Search: http :// google.co.uk/advanced_search
    • News Search: http://news.google.co.uk /
    • Blog Search: http:// blogsearch.google.co.uk
    • Alerts: http://google.com/alerts
    • Google Reader: http://google.com/alerts
    • Google Sets: http://labs.google.com/sets
    • Finding Companies:
    • ZoomInfo: http://zoominfo.com
    • LinkedIn Company Search: http :// www.linkedin.com/companies
    • Yellow Pages: http://yell.com
    • Wikipedia: http://wikipedia.org
  • 26. RESOURCES (PART II)
    • Searching for Events:
    • Event management sites:
      • http://eventbrite.com
      • http://amiando.com
      • http://eventelephant.com
    • LinkedIn Events: http://events.linkedin.com
    • Facebook Events: http ://facebook.com /?sk=events
    • Lanyrd (events attended by your Twitter network): http://lanyrd.com
    • Social Search:
    • http://socialmention.com
    • http://icerocket.com
    • Finding people on Twitter: http://followerwonk.com