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Hacking The FIRM
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Hacking The FIRM



Using The Forum for In-house Recruitment Managers as an example, I look at how to target existing communities to access passive talent.

Using The Forum for In-house Recruitment Managers as an example, I look at how to target existing communities to access passive talent.



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Hacking The FIRM Hacking The FIRM Presentation Transcript

  • HARNESS A COMMUNITY • Communities often spring up around professions or skills • Not just when people are looking for a new job • Great source of passive talent • Talent that cares about doing a good job • Talent committed to professional development
  • THE FIRM AS AN EXAMPLE Pretend that we’re looking to hire an in house recruitment manager. Maybe start with Google…
  • WEBSITE We can see a lot of interesting information just from the website: - Membership is based on strict criteria - Events - TheFIRM runs some awards - We can post a job - Twitter - YouTube - LinkedIn
  • YOUTUBE • Who is commenting on videos? • Who is in the videos? • Even if a YouTube channel looks quite inactive/bare – you can use it to send a message (useful for individuals’ profiles)
  • LINKEDIN • If you can’t become a member: • With a LinkedIn Recruiter licence all group members are accessible to you. • Who runs the group? • If you can join: • • • • Is the group active? Can you contribute to the discussions or help anyone? Can you share your jobs into the group? Remember – you can turn off the emails from LinkedIn Groups in your settings! Don’t let them put you off joining.
  • TWITTER • Use TacticsHR tool to find out who follows The FIRM? • Who Lists Gary and Emma / What lists are they on? • Are there any hashtags associated with The FIRM and its events? • Monitor those tags with Tagboard.com • Set up a search to monitor FIRM activity – consider setting it up as a column in a Social Media dashboard tool like Hootsuite or Tweetdeck
  • EVENTS • Create an events calendar • Set yourself reminders for industry events • Monitor events via Twitter and other social networks to help you find relevant people • Engage with the event via Social Media • Consider attending the event if recruiters are allowed • Consider sponsoring some drinks at an event if the audience looks particularly relevant
  • THE FIRM AWARDS • Interesting people lists – Judges & Winners • Use Google to site: search and see if there are any names you missed. • Monitor the awards on the night to see who’s there and who’s winning!
  • SUMMARY • Google for what you want • Make a list of leads from a website or community page • Join or Search member of a LinkedIn Group • Follow or list any Twitter Accounts • Set up searches to monitor community activity • Set reminders for upcoming events • Connect with (and stalk) the community leaders • Check out anyone in YouTube videos or commenting on community videos
  • KATHARINE ROBINSON Sourcing Hat Ltd LinkedIn: UK Sourcers Group Me: uk.linkedin.com/in/katharinerobinson Twitter: @TheSourceress @UKSourcers Blog: uksourcers.co.uk