The Social Lights Capabilities + Campaigns
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The Social Lights Capabilities + Campaigns

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The Social Lights® is a boutique social media marketing agency headquartered in Minneapolis, MN. We specialize in social media: strategy, community management, training, and talent placement.

The Social Lights® is a boutique social media marketing agency headquartered in Minneapolis, MN. We specialize in social media: strategy, community management, training, and talent placement.

Our team of passionate and experienced digital marketers helps brands both large and small create social media strategies that reach and resonate with today’s connected consumers. Having experience in the entertainment, education, hospitality and automotive industries, The Social Lights help put a voice behind your brand and engage brand enthusiasts online.

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The Social Lights Capabilities + Campaigns Presentation Transcript

  • 1. ! AGENCY CAPABILITIES © 2014 The Social Lights® LLC
  • 2. ABOUT The Social Lights® was founded in January 2011 
 by Emily Pritchard and Martha McCarthy. © 2014 The Social Lights® LLC
  • 3. WE ARE… A social media + digital marketing agency based in Minneapolis, MN… 
 
 dedicated to crafting social media strategies and compelling content that reaches and resonates with today’s connected consumers. © 2014 The Social Lights® LLC
  • 4. CLIENTS © 2014 The Social Lights® LLC
  • 5. SERVICE OFFERINGS SOCIAL MEDIA STRATEGY COMMUNITY MANAGEMENT SOCIAL MEDIA TRAINING INTEGRATED MARKETING CAMPAIGNS TALENT PLACEMENT SOCIAL MEDIA SUPPORT TEAM © 2014 The Social Lights® LLC
  • 6. SOCIAL MEDIA STRATEGY ! A master plan to engage the right audience, on the right platforms, at the right time. © 2014 The Social Lights® LLC
  • 7. COMMUNITY MANAGEMENT Day-to-day management of social media platforms. Because you can’t trust just anyone to be the eyes, ears, and voice of your brand. © 2014 The Social Lights® LLC
  • 8. SOCIAL MEDIA TRAINING Polish your social skills at our hands-on workshops, bootcamps, and custom training sessions. © 2014 The Social Lights® LLC
  • 9. TALENT PLACEMENT We provide top talent to execute ongoing social media strategy and community management. © 2014 The Social Lights® LLC
  • 10. INTEGRATED MARKETING CAMPAIGNS ! We’ll identify key opportunities for boosting the reach of your next product launch, road tour, or event. © 2014 The Social Lights® LLC
  • 11. SOCIAL MEDIA SUPPORT TEAM ! Ready to bring social media management in-house? We provide strategy, talent, training, and toolkits to get you set up for success. © 2014 The Social Lights® LLC
  • 12. INSPIRE ACTION. “It doesn’t matter that people are thinking about a brand. 
 It matters what people are doing with a brand.” -Zain Raj, Brand Rituals © 2014 The Social Lights® LLC
  • 13. Which is why we focus all of our campaigns around specific calls to ! ! Action
  • 14. Over the past 3 years we’ve worked with over 30 brands spanning a variety of industries. 
 Including…
  • 15. LIQUOR + BEVERAGE
  • 16. EVENTS + ENTERTAINMENT © 2014 The Social Lights® LLC
  • 17. AUTOMOTIVE © 2014 The Social Lights® LLC
  • 18. FOOD + RESTAURANTS
  • 19. CASE STUDY: 
 BEST BITE BEST RIDE ROAD TOUR Auto manufacturer sought to utilize social media marketing on a 6-week road tour campaign in three regions of the Pacific Northwest.
 Challenges: • How to generate awareness and purchase intent for auto manufacturer among current and potential customers in the local markets? ! • How to leverage social media marketing to help local dealers connect with customer base and communities in each region? © 2014 The Social Lights® LLC
  • 20. CASE STUDY: 
 BEST BITE BEST RIDE ROAD TOUR Through a series of social media strategies and tactics, The Social Lights® were able to drive:
 ! • 4,030 event registrants • 8,324 website visits • 217,694 social media impressions • Over 9,000 votes on-site and online
 And outperform objectives by 252%. © 2014 The Social Lights® LLC
  • 21. ENOUGH ABOUT US...
  • 22. WE’D LIKE TO HEAR FROM YOU. thesocial-lights.com hello@thesocial-lights.com 612-803-8833 © 2014 The Social Lights® LLC