Social Media & B2B

Social Media & B2B Ryon Harms – www.TheSocialExec.com

Today
Does B2B and Social Media Mix?
You Are the New Media
Becoming A Connector
5 Ways to Get Started Now
Tools of the Trade

B2B Social Media Spending (2010)
60% Plan to Spend More on Social Media
54% Currently Use Social Media (up 9%)

How They Use It

Measuring Success

You Are the New Media

Skip the Gatekeepers

The You Chronicle

Authenticity & Expertise Are Key
Social voice doesn’t follow communication guidelines or identity standards.
Demonstrate your expertise through social media: have a measurable impact on your sales efforts.

Becoming a Connector

“ Givers Get. ”
Web: A Platform for Delivering Value to Many
Delivering Value to One is Good, Delivering Value to Many is Better
What Goes Around Comes Around in Spades

Word of Mouth
Messages Don’t Spread From One Person to the Next. They Spread When a Message Reaches a Connector.

Be the Connector
Leverage technology to become a connector
Smart networkers seek out connectors
Connectors attract other connectors

Community The Power of Connectors

5 Ways to Cash in on Social

#1 Write About Somebody Else
Who Does Your Customer Base Want to Reach?

#2 If You Filter, They Will Come
Become a curator of the information they need

#3 Start A Community
Customers helping customers

#4 Crowd Source Content
Where are your human assets?

#5 Start a Movement
Is there an injustice?
Do you have a groundbreaking Idea?

Executive Branding Trinity
Bonus:
Tools of the Trade

5 B2B Blogging Rules
The 80/20 Rule – 20% You, 80% Them
Relationships – Comments, Comments, Comments
Seem More Human, Less Corporate
Always On Focus Group
Define Your Business Niche

Hidden Benefits of Blogging
Makes you a better thinker
Makes you a better writer
Makes you a better salesperson
Makes you a better speaker
Keeps you focused on learning
Allows you to test out ideas
Makes you a better networker

LinkedIn – A Walled Garden
Closed Circuit Networking
Self-Updating Rolodex
Contact Relationship Management (CRM)

Twitter – Never Eat Alone
Exposure
Discovery
Learning
Giving
www.ExecTweets.com

Email is Still Powerful
Stop Asking for Help
Deliver Value
Get Them Talking
Say Something Different

What if I don’t?

Questions?

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Social Media & B2B

by Ryon Harms on May 14, 2010

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Social Media & B2B — Presentation Transcript