Relationship Building in the Digital Age


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How to take your career to the next level in a world transformed by social technologies.

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  • The Entire Web is Going Social
  • What I’m talking about is what I call “The You Chronicle.” The You Chronicle makes you the writer, editor, publisher and distributor of your own media empire. In effect, every one of us is a media outlet. With the right mastery of some fairly simple and free online tools, we can broadcast a message and start conversations on an international scale. Most of the same rules apply to creating quality content, but what’s changed is that social media is now your FREE distribution channel. And like any media outlet, you are in the business of growing your audience to increase your chances of success.
  • Relationship Building in the Digital Age

    1. 1. Relationship Building in the digital age<br />Ryon Harms –<br />
    2. 2. Today’s Presentation<br />You Are the New Media<br />Relationship Building<br />Becoming a Connector<br />Tools of the Trade<br />Resources<br />
    3. 3. A Brief History of Media<br />
    4. 4. Social Investing<br /><br />
    5. 5. Social Media RIP (2002-20010)<br />No Social Media, Only the Web<br />
    6. 6. Age & Social Media<br />Execs Maintain a Work-Related Blog Daily*<br />58% - under 40<br />35% - 40-49 <br />5% - over 50<br />Average Age<br />Facebook: 33<br />LinkedIn: 39<br />*(Survey conducted by Forbes/Google)<br />
    7. 7. New Rules of the Road<br />Relationships based on breadth, less depth<br /><ul><li>Put on your marketing hat</li></ul>It takes a village to find a job<br /><ul><li>The power of organizing without organizations</li></ul>Spark conversations, don’t just broadcast<br /><ul><li>Conversations get much better mileage</li></li></ul><li>Career by Design<br />Google is a Giant Reputation System<br />Leverage that reputation to get what you want<br />The Web is a Tool for Reinvention<br />Build credibility in a new industry<br />Stay on the Offensive<br />Leave a trail of proof everywhere you go<br />
    8. 8. You Are the New Media<br />
    9. 9. Skip the Gatekeepers<br />
    10. 10. The You Chronicle<br />
    11. 11. Relationship Building<br />
    12. 12. Virtual Relationships<br />The Web is a Relationship Building Platform<br />People Naturally Want to Return the Favor<br />Leverage that Power to Achieve Another Goal<br />
    13. 13. Listening: e-Voyeurism<br />
    14. 14. “Givers Get.”<br />Web: A Platform for Delivering Value to Many <br />Delivering Value to One is Good, Delivering Value to Many is Better<br />What Goes Around Comes Around in Spades<br />
    15. 15. Social Capital<br />Bonding Capital<br /><ul><li>Direct Reciprocity
    16. 16. Do someone a favor today so that person will do you a favor tomorrow</li></ul>Bridging Capital<br /><ul><li>Indirect Reciprocity
    17. 17. Do someone a favor in your community today so that someone in your community will do you a favor tomorrow</li></li></ul><li>Becoming a Connector<br />
    18. 18. The Small World Theory<br />
    19. 19. Word of Mouth<br />Messages Don’t Spread From One Person to the Next. They Spread When a Message Reaches a Connector.<br />
    20. 20. Be the Connector<br />Leverage technology to become a connector<br />Smart networkers seek out connectors<br />Connectors attract other connectors<br />
    21. 21. Community<br />The Power of Connectors<br />
    22. 22. Executive Branding Trinity<br />Bonus:<br />Tools of the Trade<br />
    23. 23. Blogs<br />
    24. 24. What Do I Write About?<br />Express yourself. Start a blog.<br />Sign Up Now!<br />See our free features<br /><br />Write About the Career You Want<br />
    25. 25. Hidden Benefits of Blogging<br />Makes you a better thinker<br />Makes you a better writer <br />Makes you a better salesperson <br />Makes you a better speaker<br />Keeps you focused on learning <br />Allows you to test out ideas <br />Makes you a better networker <br />
    26. 26. LinkedIn – A Walled Garden<br />Closed Circuit Networking<br />Self-Updating Rolodex<br />Contact Relationship Management (CRM)<br />
    27. 27. Twitter – Never Eat Alone<br />Exposure<br />Discovery<br />Learning<br />Giving<br /><br />
    28. 28. Email is Still Powerful<br />Stop Asking for Help<br />Deliver Value<br />Get Them Talking<br />Say Something Different<br />
    29. 29. What if I don’t?<br />
    30. 30. Everyone Will Still Be Too Scared to Jump in and You’ll Already be Floating<br />
    31. 31. Resources<br />
    32. 32. Resources<br />Twitter<br /> – Executive Tweets<br /> – Job Tweets<br />Who to Follow <br /> - Neal Schaffer<br /> - Sven Johnston<br /> - Kevin Liebl<br /> - Top100 Career People<br /> - Real Time Job Postings<br /> - Ryon Harms<br />
    33. 33. Blogs<br />Free Blog Providers<br /><br /><br /><br />How to Blog<br /><br /><br /><br />
    34. 34. LinkedIn<br />Learn How <br /> – Neal Schaffer<br /> – Official Blog<br />Groups to Join<br />McDermott & Bull <br />We Are Orange County<br />So Cal Sushi<br />Laguna Niguel Connectors<br />Pacific Executive Network<br />
    35. 35. Additional Resources<br /> Social Media Books<br />Here Comes Everybody – Clay Shirkey<br />Groundswell – Forrester Research<br />Trust Agents – Chris Brogan<br />Twitter Power – Joel Comm<br />Social Media News<br /><br /><br /><br />
    36. 36. Questions?<br />