Relationship Building in the Digital Age

Relationship Building in the digital age
Ryon Harms – www.TheSocialExec.com

Today’s Presentation
You Are the New Media
Relationship Building
Becoming a Connector
Tools of the Trade
Resources

A Brief History of Media

Social Investing
www.StockTwits.com

Social Media RIP (2002-20010)
No Social Media, Only the Web

Age & Social Media
Execs Maintain a Work-Related Blog Daily*
58% - under 40
35% - 40-49
5% - over 50
Average Age
Facebook: 33
LinkedIn: 39
*(Survey conducted by Forbes/Google)

New Rules of the Road
Relationships based on breadth, less depth
Put on your marketing hat
It takes a village to find a job
The power of organizing without organizations
Spark conversations, don’t just broadcast
Conversations get much better mileage

Career by Design
Google is a Giant Reputation System
Leverage that reputation to get what you want
The Web is a Tool for Reinvention
Build credibility in a new industry
Stay on the Offensive
Leave a trail of proof everywhere you go

You Are the New Media

Skip the Gatekeepers

The You Chronicle

Relationship Building

Virtual Relationships
The Web is a Relationship Building Platform
People Naturally Want to Return the Favor
Leverage that Power to Achieve Another Goal

Listening: e-Voyeurism

“Givers Get.”
Web: A Platform for Delivering Value to Many
Delivering Value to One is Good, Delivering Value to Many is Better
What Goes Around Comes Around in Spades

Social Capital
Bonding Capital
Direct Reciprocity
Do someone a favor today so that person will do you a favor tomorrow
Bridging Capital
Indirect Reciprocity
Do someone a favor in your community today so that someone in your community will do you a favor tomorrow

Becoming a Connector

The Small World Theory

Word of Mouth
Messages Don’t Spread From One Person to the Next. They Spread When a Message Reaches a Connector.

Be the Connector
Leverage technology to become a connector
Smart networkers seek out connectors
Connectors attract other connectors

Community
The Power of Connectors

Executive Branding Trinity
Bonus:
Tools of the Trade

What Do I Write About?
Express yourself. Start a blog.
Sign Up Now!
See our free features
www.Wordpress.com
Write About the Career You Want

Hidden Benefits of Blogging
Makes you a better thinker
Makes you a better writer
Makes you a better salesperson
Makes you a better speaker
Keeps you focused on learning
Allows you to test out ideas
Makes you a better networker

LinkedIn – A Walled Garden
Closed Circuit Networking
Self-Updating Rolodex
Contact Relationship Management (CRM)

Twitter – Never Eat Alone
Exposure
Discovery
Learning
Giving
www.ExecTweets.com

Email is Still Powerful
Stop Asking for Help
Deliver Value
Get Them Talking
Say Something Different

What if I don’t?

Everyone Will Still Be Too Scared to Jump in and You’ll Already be Floating

Resources

Resources
Twitter
www.ExecTweets.com – Executive Tweets
www.TwitterJobSearch.com – Job Tweets
Who to Follow
www.twitter.com/nealschaffer - Neal Schaffer
http://twitter.com/svenjohnston - Sven Johnston
http://twitter.com/kevinLiebl - Kevin Liebl
www.twitter.com/thecareer100 - Top100 Career People
www.twitter.com/execjobs - Real Time Job Postings
www.twitter.com/thesocialexec - Ryon Harms

Blogs
Free Blog Providers
www.Wordpress.com
www.TypePad.com
www.Blogger.com
How to Blog
www.ChrisBrogan.com
www.ProBlogger.com
www.CopyBlogger.com

LinkedIn
Learn How
www.WindmillNetworking.com – Neal Schaffer
www.blog.linkedin.com – Official Blog
Groups to Join
McDermott & Bull
We Are Orange County
So Cal Sushi
Laguna Niguel Connectors
Pacific Executive Network

Additional Resources
Social Media Books
Here Comes Everybody – Clay Shirkey
Groundswell – Forrester Research
Trust Agents – Chris Brogan
Twitter Power – Joel Comm
Social Media News
www.Mashable.com
www.TechCrunch.com
www.ReadWriteWeb.com

Questions?

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Relationship Building in the Digital Age

by Ryon Harms on Nov 20, 2009

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Relationship Building in the Digital Age — Presentation Transcript