1
Trending...
• Digital drives access to enormous
amounts of behavioral and
attitudinal data that needs to be
converted into...
2014 Digital Marketing Trends
• The Mobile Consumer - ‘always on!’ Always attentive,
available to engage, interact with br...
Digital

Social

PR
The Experience Pyramid
by The Social Box

Consumer experiences from the bottom up
PR

Enjoyable
the experience
is emotiona...
IA
SO
C

PR

L

DIGITAL

6
DIGITAL
Marketing evolved from a one-way flow of
information to a two-way conversation,
largely due to digital channels.
Om...
SOCIAL
Consumers became incredibly engaged via
Social Media.

!

Facebook passed the 1 billion user mark,
Twitter passed t...
PR
Influencers, bloggers and journalists bring
another dimension to communication
strategy. Instead of telling consumers
ab...
Inspiration from The Social Box
Grabbing consumers attention and
creating brand awareness
Dior’s video Secret Garden 2 went viral once again,
generating approximately 10 million views in less than
a month. In 201...
With the Smart TV launch in fall 2012, Samsung introduced motion control and voice
control features. The challenge was not...
Leveraging PR to engage with bloggers and amplify sponsorship - UK
The goal was to engage with the online community and ra...
SEPHORA makes it easy to pin in Pinterest.

Sephora’s goals were to make it easy to pin from Sephora.com, use email to
enc...
The Social Box
Our mission is to think outside
The Box!
Engage, share, spread, cooperate, interact,
learn, enjoy. Digitall...
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The Social Box Digital Agency - Trends for 2014 & Our Services

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True digital engagement, that is our commitment towards you.
The Social Box helps you to engage with your online audience by creating and managing digital channels and conversations from start to finish and by offering pure play marketing digital services.
We truly believe you can always make a difference. Your business can make a difference in the digital landscape. Engage, share, spread, cooperate, interact, learn, enjoy.
Tailor made boxed digital marketing services.
Unique for your business.

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The Social Box Digital Agency - Trends for 2014 & Our Services

  1. 1. 1
  2. 2. Trending... • Digital drives access to enormous amounts of behavioral and attitudinal data that needs to be converted into valuable insight and value. • Consumers trust the new age of advertising: digital. Leaving traditional advertising behind. • The rise of social media in daily life has paved the way for social as a key driver in consumer decisions and path to purchase. • Consumers expect brands to be social, with authentic and meaningful conversations that involve and engage them. • Mobile is changing the consumer decision process, integrating online channels with offline and converging experiences. • Intelligent digital services create distinct value and usefulness for the consumer when interacting with a brand. • Consumers expect to be able to interact with a brand wherever and whenever they want in the most relevant touch points, through different types of devices. 2
  3. 3. 2014 Digital Marketing Trends • The Mobile Consumer - ‘always on!’ Always attentive, available to engage, interact with brands and shop online. • Having a presence in the Digital World is no longer a luxury or someone’s mania. Any brand willing to exist and grow has to be present online. • Content, Content! Content marketing will become vital to brands. Will also be fundamental for SEO. • Mobile. All online content needs to be adapted for mobile access, websites need to have a responsive design for smartphones, tablets and all sorts of mobile devices. • Social CRM e Social Commerce. Customer Care service should now be available online and in social networks. Consumers should also be able to shop online in or from a social network. Mandatory digital integration with CRM and e-commerce platforms. • Pinterest, The image-centric social network will be indispensable for many business areas. • Big Data. The importance of information (data) and its metrics (web analytics) to analyse in depth the digital existence of a brand is fundamental. 3
  4. 4. Digital Social PR
  5. 5. The Experience Pyramid by The Social Box
 Consumer experiences from the bottom up PR Enjoyable the experience is emotionally engaging Easy it’s easy to access that value Useful The experience offers value Time Emotional Social Rational Digital
  6. 6. IA SO C PR L DIGITAL 6
  7. 7. DIGITAL Marketing evolved from a one-way flow of information to a two-way conversation, largely due to digital channels. Omnichannel marketing is becoming the rule, so that the consumer experience is seamless across all channels. ! We have the skills and competence to help you with an omnichannel strategy for your brand, product or service. ! We can help your business with all digital disciplines. Websites and Content, Blogs, on/off page SEO, SEM, Online Video Marketing, Online Advertising, Social Media, Mobile, Email Marketing, Online Reputation Monitorization, Reporting and more. ! We offer pure-play digital services. 01
  8. 8. SOCIAL Consumers became incredibly engaged via Social Media. ! Facebook passed the 1 billion user mark, Twitter passed the 500 million active user figure and Pinterest saw an unprecedented growth in traffic while even in beta stage. ! Social Media reveals insight into consumer preferences and their propensity to share and recommend. Social Media should be an integral part of the consumer experience. ! The Social Box helps you to engage with your online audience by managing the social media conversation from start to finish. 02
  9. 9. PR Influencers, bloggers and journalists bring another dimension to communication strategy. Instead of telling consumers about brands and products, we let them share online their own experiences and generate positive content. This provides additional credibility on consumers’ minds towards brands, products and companies. ! The Social Box has solid contacts in the traditional and digital media landscape and can leverage your brand PR and communication efforts. ! We connect brand, product and company’s messages with 3 pillars: Digital, Social and PR. This is the added value of The Social Box. 03
  10. 10. Inspiration from The Social Box Grabbing consumers attention and creating brand awareness
  11. 11. Dior’s video Secret Garden 2 went viral once again, generating approximately 10 million views in less than a month. In 2012 the first video, also taking place in Versailles, generated 17 million views in YouTube in less than 3 weeks. Luxury brand Dior and Depeche Mode music together, undoubtedly resulted in a refined combination for this video. However, the most important reason to achieve such amazing performance was that Dior started to promote the campaign even before they posted a teaser video in their YouTube channel. They also prepromoted in Facebook and Twitter. ! When the video came out, there were already millions waiting for it. !11
  12. 12. With the Smart TV launch in fall 2012, Samsung introduced motion control and voice control features. The challenge was not only to create consumer demand for an entirely new TV category, but also to get consumers to experience the TV in person. They decided to leverage a SoLoMo (social, local, mobile) experience. By leveraging hyper-location targeting, Samsung was able to talk to consumers while they were already close to the stores. The location specific ads encouraged users to visit local retail stores to experience Angry Birds on the Samsung Smart TV. The ads also incorporated check-in buttons so that consumers could share, with their friends in Facebook and Twitter followers, their location and the experience of being in the store playing Angry Birds on the smart TV. By checking in, users could enter a sweepstakes to win a Samsung Smart TV. !12
  13. 13. Leveraging PR to engage with bloggers and amplify sponsorship - UK The goal was to engage with the online community and raise awareness of Lavazza’s Wimbledon sponsorship. ! During the run up to, and throughout the Wimbledon championships, 13 foodie and lifestyle bloggers were challenged to delve into the brand, creating unique recipes and new ways to drink Lavazza. ! 105 feature blogs were posted by 13 bloggers totaling  a known UK reach of 1,293,167.  All participating bloggers actively utilized Twitter to promote the competition resulting in over 600 mentions and nearly 200 #CoffeeSetMatch mentions. !13
  14. 14. SEPHORA makes it easy to pin in Pinterest. Sephora’s goals were to make it easy to pin from Sephora.com, use email to encourage Pinterest engagement, encourage their customers to pin their beauty ‘shopping lists’. They did it. Sephora is one of the 5 top brands in Pinterest and !14 case study.
  15. 15. The Social Box Our mission is to think outside The Box! Engage, share, spread, cooperate, interact, learn, enjoy. Digitally. ! Build your brand, grow your business. True digital engagement. ! http://the-social-box.com/ https://www.facebook.com/TheSocialBox1 email: info@the-social-box.com ! Thank You! :)

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