HOW TO CREATE A CUSTOM REPORT IN GOOGLE ANALYTICS
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HOW TO CREATE A CUSTOM REPORT IN GOOGLE ANALYTICS

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Learn How To Create A Custom Report for Google Analytics in a very easy and effective way. Enjoy and play around with different dimension and metric combinations!

Learn How To Create A Custom Report for Google Analytics in a very easy and effective way. Enjoy and play around with different dimension and metric combinations!

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    HOW TO CREATE A CUSTOM REPORT IN GOOGLE ANALYTICS HOW TO CREATE A CUSTOM REPORT IN GOOGLE ANALYTICS Document Transcript

    • 2012How To Create A Custom Report In GoogleAnalytics
    • How To Create A Custom Report For Google Analytics20121. What is a Dimension?A dimension is an attribute of a website visitor and is used to create segments of website visitors,example might include:  City they are from  Browser type they are using  What keyword they typed into Google to find the websiteThere are a countless number of dimensions available in Google Analytics.Sub dimensionsGoogle Analytics can also dig deeper into dimensions with the use of sub dimensions. An example ofthis might be:  browser type by people from Adelaide  Google keywords from those using Google ChromeIn these examples we have a ‘segment of a segment’. We are holding the top dimension constant(Adelaide or Google Chrome) and then producing results over another dimension (the sub dimension)browser type or keywords.2. What is a Metric?A metric is a number associated with a dimension:  Average time on site (seconds)  Number of pages per visitThere are a countless number of metrics available in Google Analytics.3. Dimensions & MetricsDimensions & Metrics work together in Google Analytics to produce reports on your web traffic.Examples might include:  Average time on site (metric) by country (dimension)  Number of pages per visit (metric) for Adelaide (constant dimension) for Google keywords (sub dimension)Note: generally multiple metrics are displayed in the one report for the given dimension.Copyright ©2012 The Search Guys Pty Ltd Private & Confidential | Page 2
    • How To Create A Custom Report For Google Analytics2012How to Make a Custom Report1) Discuss what metrics you require and the associated dimension(s). Complete the follow tableREPORT NAME: _____________ Tab Dimension Sub Dimension What metrics do I want? (optional) 1 2 3If you require metrics to be reported over multiple top level dimensions, please use different rows.2) Click on the Custom Reporting Tab3) Click ‘New Custom Report’Copyright ©2012 The Search Guys Pty Ltd Private & Confidential | Page 3
    • How To Create A Custom Report For Google Analytics20124) Using the above report table that you completed, please fill out the following fieldsUsing the above table, please fill out areas a  d a. Enter a name for the report b. If you require metrics to be tracked across multiple top level dimensions, you will need to create separate tabs. For each tab enter a name.Copyright ©2012 The Search Guys Pty Ltd Private & Confidential | Page 4
    • How To Create A Custom Report For Google Analytics2012 c. Select the group of metrics you wish to report Note: If you have a large number of metrics, you can create metric groups d. Select the top level dimension you wish to be reported Note: If you wish to wish to use a sub dimension feature, select a top level dimension and then another dimension 5) Add a Filter (optional) - filters allow you to constrain the dimensions of the report. This effect can be achieved in a variety of ways, and it’s generally recommended to not apply filters to reports. 6) Select the appropriate profile and click ‘save’Copyright ©2012 The Search Guys Pty Ltd Private & Confidential | Page 5
    • How To Create A Custom Report For Google Analytics2012 Here is an example reportREPORT NAME: Visitor EngagementTab Dimension Sub Dimension What metrics do I want? (optional)1 Country Keywords Visits, Average time on Site, Pages/Visit2 City Keywords Visits, Average time on Site, Pages/Visit It’s recommended to always use ‘Visits’ (or unique visitors) as a metric.Copyright ©2012 The Search Guys Pty Ltd Private & Confidential | Page 6
    • How To Create A Custom Report For Google Analytics2012The resulting report looks like this:To switch between tabs, just click on the nameCopyright ©2012 The Search Guys Pty Ltd Private & Confidential | Page 7
    • How To Create A Custom Report For Google Analytics2012To reach deeper into the second dimension (optional), click on the first level dimensionHow do I know I’m on the second dimension?First of all, the dimension that is being reported and you will also notice a sub title which has listed thetop level dimension which has been kept constant (in this case it’s Australia).The result is a new level of the report in which I’m only seeing the engagement metrics from keywordsthat sent traffic to the website (second dimension) for Australia (top level dimension).I’m not happy with this report, how do I edit it?Copyright ©2012 The Search Guys Pty Ltd Private & Confidential | Page 8
    • How To Create A Custom Report For Google Analytics2012This Report Is Great – What Else Can I Do?Sort by metricBy clicking the title of a metric in the report table, it’s possible to sort. In this case we can find out whatcountry spends the longest on the website.Display more than 10 resultsAt the bottom of the report you have the ability to display more than 10 results (which is the default)Change the time period of the reportIn the top right hand side you have the ability to change the time period of the reportCopyright ©2012 The Search Guys Pty Ltd Private & Confidential | Page 9
    • How To Create A Custom Report For Google Analytics2012Search for a specific dimension resultIn the middle of the report (below the graph), there is a search box which allows you to search for aspecific dimension results (for example, ‘Australia’ for the Country dimension or ‘blue widgets’ for thekeyword dimension).Add To DashboardYou can send this report for the dashboard by clicking the ‘add to dashboard’ button.Export ReportBy clicking the ‘Export’ button there are a variety of exportable options (PDF is not yet available).For more help on creating custom reports, contact the Search Guys on 1300 723 618 or emailinfo@thesearchguys.com.au.Copyright ©2012 The Search Guys Pty Ltd Private & Confidential | Page 10