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An inbound link is a hyperlink from one website to another. Links are inbound from the perspective of the link target. Links originating from a website and landing on your website are called inbound links.
Google interprets a link from page A to page B as a vote, by page A, for page B.
These “votes” are then used to help determine the overall relevance and quality of page B.
How do your links stack up against your competitors?
If your number of inbound links is lower than that of your competitors, they are much more likely to rank higher.
A lower ranking will likely translate into fewer leads, sales and profits for your site.
Good links are hard to find… so where do you look?
Now that you have identified other sites relevant to your site, contact the webmasters of those sites and request that they add a link to your site.
Compliment the value of their site, and point out the reasons that linking to you would benefit their site.
Go get those links! Dear Web Administrator, I saw that you had a valuable site in the widget space that provides your visitors with important information on widgets. I am writing to request that you add a link to my company, ABC Example Company, under your list of Widget Seller links at http://www.widgetsite.com/page.html. ABC Example Company is an online retailer of top quality widgets that your visitors will enjoy. For your convenience, here is the information for the ABC Example Company link: Title – ABC Example Company URL - http://www.example.com/ Description - Purchase widgets at Example. A wide variety of widgets available for all your widget needs. Thank you for your consideration. Regards, John Smith