Transcript of "Link Building: Corporate Espionage Techniques"
Corporate Espionage How to find out who is linking to your competitors and get them to link to you!
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What are inbound links? <ul><li>An inbound link is a hyperlink from one website to another. Links are inbound from the perspective of the link target. Links originating from a website and landing on your website are called inbound links. </li></ul><ul><li>Google interprets a link from page A to page B as a vote, by page A, for page B. </li></ul><ul><li>These “votes” are then used to help determine the overall relevance and quality of page B. </li></ul>
How do your links stack up against your competitors? <ul><li>If your number of inbound links is lower than that of your competitors, they are much more likely to rank higher. </li></ul><ul><li>A lower ranking will likely translate into fewer leads, sales and profits for your site. </li></ul>
Good links are hard to find… so where do you look? <ul><li>Your competitors, of course! </li></ul>
Identify the competition <ul><li>Brainstorm a list of your top competitors. </li></ul><ul><li>Use Internet tools to search on your product types to see who offers the same products or services. </li></ul><ul><li>Look at companies who offer similar products in a different business category. </li></ul>
Check out the competition by using online tools to view the sites that link to your competitors <ul><li>SEO for Firefox Plugin http://tools.seobook.com/firefox/seo-for-firefox.html </li></ul>
Another tool…Site Explorer from Yahoo! <ul><li>http:// siteexplorer.search.yahoo.com / </li></ul>
Another tool…Compete.com <ul><li>http:// referralanalytics.compete.com / </li></ul>
Another tool…Google Blog Search <ul><li>http://blogsearch.google.com with link:example.com </li></ul>
Another tool…Google.com advanced syntax <ul><li>http:// www.google.com / with allinanchor:companyurl (with no .com or www) </li></ul>
Are all links “good” links? <ul><li>The simple answer is no. </li></ul><ul><li>The higher the quality of page A, the more weight is given to their vote for page B. </li></ul><ul><li>A quality site to get a link from will offer content that is relevant to your site. </li></ul>
Go get those links! <ul><li>Now that you have identified other sites relevant to your site, contact the webmasters of those sites and request that they add a link to your site. </li></ul><ul><li>Compliment the value of their site, and point out the reasons that linking to you would benefit their site. </li></ul>
Go get those links! Dear Web Administrator, I saw that you had a valuable site in the widget space that provides your visitors with important information on widgets. I am writing to request that you add a link to my company, ABC Example Company, under your list of Widget Seller links at http://www.widgetsite.com/page.html. ABC Example Company is an online retailer of top quality widgets that your visitors will enjoy. For your convenience, here is the information for the ABC Example Company link: Title – ABC Example Company URL - http://www.example.com/ Description - Purchase widgets at Example. A wide variety of widgets available for all your widget needs. Thank you for your consideration. Regards, John Smith
Go get those links! <ul><li>Write articles that will benefit other complementary sites. Offer to give the complementary sites the free content but require a link back to your site. </li></ul>
Get the links your competitors can’t <ul><li>Offer unique content. If you are the only site with certain information, people will link to you. </li></ul><ul><li>Offer something your competitor does not, such as: </li></ul><ul><ul><li>Quizzes or games about your product </li></ul></ul><ul><ul><li>Tools </li></ul></ul><ul><ul><li>Videos about your products </li></ul></ul><ul><li>Use only honest techniques. Don’t try to cheat. You will be caught. </li></ul>
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