Link Building: Corporate Espionage Techniques

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Expert search engine marketing company provides insider tips for your company’s effective link building campaign.

Expert search engine marketing company provides insider tips for your company’s effective link building campaign.

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  • 1. Corporate Espionage How to find out who is linking to your competitors and get them to link to you!
  • 2. 896 Arboretum Circle Sagamore Hills, Ohio 44067 440.306.2418 www.TheSearchGuru.com [email_address] Presented by
  • 3. What are inbound links?
    • An inbound link is a hyperlink from one website to another. Links are inbound from the perspective of the link target. Links originating from a website and landing on your website are called inbound links.
    • Google interprets a link from page A to page B as a vote, by page A, for page B.
    • These “votes” are then used to help determine the overall relevance and quality of page B.
  • 4. How do your links stack up against your competitors?
    • If your number of inbound links is lower than that of your competitors, they are much more likely to rank higher.
    • A lower ranking will likely translate into fewer leads, sales and profits for your site.
  • 5. Good links are hard to find… so where do you look?
    • Your competitors, of course!
  • 6. Identify the competition
    • Brainstorm a list of your top competitors.
    • Use Internet tools to search on your product types to see who offers the same products or services.
    • Look at companies who offer similar products in a different business category.
  • 7. Check out the competition by using online tools to view the sites that link to your competitors
    • SEO for Firefox Plugin http://tools.seobook.com/firefox/seo-for-firefox.html
  • 8. Another tool…Site Explorer from Yahoo!
    • http:// siteexplorer.search.yahoo.com /
  • 9. Another tool…Compete.com
    • http:// referralanalytics.compete.com /
  • 10. Another tool…Google Blog Search
    • http://blogsearch.google.com with link:example.com
  • 11. Another tool…Google.com advanced syntax
    • http:// www.google.com / with allinanchor:companyurl (with no .com or www)
  • 12. Are all links “good” links?
    • The simple answer is no.
    • The higher the quality of page A, the more weight is given to their vote for page B.
    • A quality site to get a link from will offer content that is relevant to your site.
  • 13. Go get those links!
    • Now that you have identified other sites relevant to your site, contact the webmasters of those sites and request that they add a link to your site.
    • Compliment the value of their site, and point out the reasons that linking to you would benefit their site.
  • 14. Go get those links! Dear Web Administrator, I saw that you had a valuable site in the widget space that provides your visitors with important information on widgets. I am writing to request that you add a link to my company, ABC Example Company, under your list of Widget Seller links at http://www.widgetsite.com/page.html. ABC Example Company is an online retailer of top quality widgets that your visitors will enjoy. For your convenience, here is the information for the ABC Example Company link: Title – ABC Example Company URL - http://www.example.com/ Description - Purchase widgets at Example. A wide variety of widgets available for all your widget needs. Thank you for your consideration. Regards, John Smith
  • 15. Go get those links!
    • Write articles that will benefit other complementary sites. Offer to give the complementary sites the free content but require a link back to your site.
  • 16. Get the links your competitors can’t
    • Offer unique content. If you are the only site with certain information, people will link to you.
    • Offer something your competitor does not, such as:
      • Quizzes or games about your product
      • Tools
      • Videos about your products
    • Use only honest techniques. Don’t try to cheat. You will be caught.