State of Paid Search Report Q1 2013

847 views

Published on

The Search Agency published a comprehensive report detailing the state of paid search across search engines, devices, ad formats and industries. These graphs highlight the most significant trends from Q1 2013.

The full report is available: http://info.thesearchagency.com/StateofPaidSearchReportQuarterOne2013.html

Published in: Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
847
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

State of Paid Search Report Q1 2013

  1. 1. Trends in Paid Search Q1 2013The Search Agency
  2. 2. Overall Paid Search Trends2Proprietar y and Confidential
  3. 3. Overall Trends in Paid Search3Proprietar y and ConfidentialOur spend analysis across search engines shows a 21.6% increase YoYand an 8.2% increase QoQ. Spend growth is due to CPC and CTRincreases of 9% and 15.9%, respectively.
  4. 4. Overall Trends in Paid Search4Proprietar y and ConfidentialTotal clicks across search engines increased 11.7% YoY and 8.7% QoQ.
  5. 5. Overall Trends in Paid Search5Proprietar y and ConfidentialCTR increased 15% YoY and 30.7% QoQ.
  6. 6. Overall Trends in Paid Search6Proprietar y and ConfidentialOur CPC analysis across search engines shows that CPCs increased8.6% YoY, from $0.70 to $0.76, but decreased 0.5% QoQ.
  7. 7. Trends in Paid Search by Search Engine7Proprietar y and ConfidentialOur analysis of spend across search engines shows that Bing’s spendincreased 42% YoY and 22.4% QoQ. Google’s spend increased 17.1%YoY and 4.5% QoQ.
  8. 8. Trends in Paid Search by Search Engine8Proprietar y and ConfidentialDespite its decline in impressions, Bing’s clicks increased both YoY andQoQ, at 32% and 15.8%, respectively. Google’s clicks increased 9% YoYand 7.9% QoQ.
  9. 9. Trends in Paid Search by Search Engine9Proprietar y and ConfidentialAccording to our data, CPCs increased across both search engines.Bing’s CPCs increased 7.4% YoY and 5.5% QoQ. Google’s CPCsincreased 7.5% YoY but saw a slight decrease of 2.8% QoQ.
  10. 10. Trends in Paid Search by Search Engine10Proprietar y and ConfidentialOur analysis finds that smartphone CPCs on Google decreased from$0.65 to $0.58 YoY, but saw a dramatic increase of 28.9% QoQ. TabletCPCs increased 18.2% YoY but decreased 5.8% QoQ. And lastly, desktopCPCs increased 12.1% YoY but saw a 2.7% decrease QoQ.
  11. 11. Trends in Paid Search by Search Engine11Proprietar y and ConfidentialOur data shows that smartphone CPCs decreased 5.5% YoY butincreased 17% QoQ. Tablet CPCs increased 3.8% YoY and 1.9% QoQ.Lastly, desktop CPCs increased 9.4% YoY and 6.4% QoQ.
  12. 12. Trends in Paid Search by Search Engine12Proprietar y and ConfidentialGoogle’s click share fell to 86% in Q1 – a 2.5% decrease YoY and 1%decline QoQ.
  13. 13. Trends in Paid Search by Search Engine13Proprietar y and ConfidentialGoogle’s spend share fell to 79%, down 3.6% YoY and 3% QoQ.
  14. 14. Trends in Paid Search by Search Engine14Proprietar y and ConfidentialSmartphones and tablets continued to gain share on Bing. Desktop sharewas 85.8% in Q1, down 8% YoY and 4.7% QoQ.
  15. 15. Trends in Paid Search by Search Engine15Proprietar y and ConfidentialTablet and smartphone share was also up on Google. Desktop share oftotal clicks was 72.4% in Q1, down 13.6% YoY and 7.1% QoQ.
  16. 16. Paid Search Trends by Device16Proprietar y and Confidential
  17. 17. Paid Search Trends by Device17Proprietar y and ConfidentialDesktop share of spend decreased 9.0%, smartphone share of spendincreased 38.1%, and tablet share of spend increased 92.3% YoY.
  18. 18. Paid Search Trends by Device18Proprietar y and ConfidentialDesktop share of impressions decreased 10.8%, smartphone share ofimpressions increased 103.4%, and tablet share of impressions increased80% YoY.
  19. 19. Paid Search Trends by Device19Proprietar y and ConfidentialDesktop share of clicks decreased 12.6%, smartphone share of clicksincreased 65.9%, and tablet share of clicks increased 76.2% YoY.
  20. 20. Paid Search Trends by Device20Proprietar y and ConfidentialSmartphone CPCs decreased 10.4% from $0.67 to $0.60 YoY, butincreased 27.7% QoQ; Tablet CPCs increased 19% YoY, from $0.58 to$0.69, and decreased 2.8% QoQ; Desktop CPCs increased 14.1%YoY, from $0.71 to $0.81, and remained relatively flat QoQ.
  21. 21. Paid Search Trends by Device21Proprietar y and ConfidentialGoogle‘s share of total clicks on tablets decreased from 94.1% to 90.2%YoY.
  22. 22. Paid Search Trends by Device22Proprietar y and ConfidentialGoogle click share on smartphones decreased slightly YoY, from 95.3% to93.9%
  23. 23. Paid Search Trends by Device23Proprietar y and ConfidentialGoogle click share on desktops decreased YoY, from 87% to 83.9%
  24. 24. Paid Search Trends by Ad Format24Proprietar y and Confidential
  25. 25. Paid Search Trends by Ad Format25Proprietar y and ConfidentialPLAs continued to be popular in Q1 2013. PLA spend increased 530%YoY, but decreased 25% QoQ.
  26. 26. Paid Search Trends by Ad Format26Proprietar y and ConfidentialPLA clicks increased 653% YoY and 25% QoQ.
  27. 27. Paid Search Trends by Ad Format27Proprietar y and ConfidentialPLA CPCs decreased 16.2% YoY, from $0.68 to $0.57. Our QoQ analysisdemonstrates that PLA CPCs declined by 33.7%.
  28. 28. Paid Search Trends by Ad Format28Proprietar y and Confidential9.9% of total PLA clicks came from tablets. Smartphones made up morethan 2% of PLA clicks for the first time.
  29. 29. Trends in Paid Search Q1 2013The Search Agency

×