Trends in Paid Search Q2 2013
The Search Agency
Overall Paid Search Trends
2Proprietar y and Confidential
Overall Trends in Paid Search
3Proprietar y and Confidential
Overall impressions increased 7.5% YoY and 20% QoQ.
Overall Trends in Paid Search
4Proprietar y and Confidential
Overall search engine clicks increased 5.2% YoY but decreased...
Overall Trends in Paid Search
5Proprietar y and Confidential
CTR across search engines decreased 2.1% YoY and 22% QoQ.
Overall Trends in Paid Search
6Proprietar y and Confidential
Overall CPC across search engines increased 10% YoY and 17.3%...
Trends in Paid Search by Search Engine
7Proprietar y and Confidential
Google’s clicks increased 4.1% YoY and Bing’s clicks...
Trends in Paid Search by Search Engine
8Proprietar y and Confidential
CPCs increased across both search engines YoY. Googl...
Trends in Paid Search by Search Engine
9Proprietar y and Confidential
Google’s desktop CPCs increased both YoY and QoQ, by...
Trends in Paid Search by Search Engine
10Proprietar y and Confidential
Bing desktop CPCs increased 21.9% YoY and 1.1% QoQ....
Trends in Paid Search by Search Engine
11Proprietar y and Confidential
Google’s click share fell to 86.9% in Q2, marking a...
Trends in Paid Search by Search Engine
12Proprietar y and Confidential
Google’s spend share fell to 83.8% in Q2—a 2.5% dec...
Trends in Paid Search by Search Engine
13Proprietar y and Confidential
Smartphones and tablets continued to gain click sha...
Trends in Paid Search by Search Engine
14Proprietar y and Confidential
Smartphones continued to gain share on Google in Q2...
Paid Search Trends by Device
15Proprietar y and Confidential
Paid Search Trends by Device
16Proprietar y and Confidential
Desktop spend share decreased by 12.5% from 85.2% to 74.5% Yo...
Paid Search Trends by Device
17Proprietar y and Confidential
Desktop impression share decreased 12.4%, from 89.2% to 78.1%...
Paid Search Trends by Device
18Proprietar y and Confidential
Desktop click share decreased 14%, from 84.5% to 72.7% YoY.
T...
Paid Search Trends by Device
19Proprietar y and Confidential
Smartphone CPC decreased 4.8% YoY but increased 21% QoQ.
Tabl...
Paid Search Trends by Device
20Proprietar y and Confidential
Google’s share of total clicks on tablets decreased from 93.9...
Paid Search Trends by Device
21Proprietar y and Confidential
Google’s click share on smartphones increased from 93.4% to 9...
Paid Search Trends by Device
22Proprietar y and Confidential
Google’s share of total clicks on desktops decreased 2% from ...
Paid Search Trends by Ad Format
23Proprietar y and Confidential
Paid Search Trends by Ad Format
24Proprietar y and Confidential
PLA spend increased 347.2% YoY and decreased 14% QoQ.
Paid Search Trends by Ad Format
25Proprietar y and Confidential
PLA clicks increased 382.5% YoY but decreased 35.7% QoQ.
Paid Search Trends by Ad Format
26Proprietar y and Confidential
PLA CPC decreased 7.3% YoY but increased 33.8% QoQ.
Paid Search Trends by Ad Format
27Proprietar y and Confidential
13.1% of total PLA clicks came from tablets. Share of PLA ...
Trends in Paid Search Q2 2013
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The Search Agency's Trends in Paid Search Report Q2 2013

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The Search Agency published a comprehensive report detailing the state of paid search across search engines, devices, ad formats and industries. These graphs highlight the most significant trends from Q1 2013.

The full report is available: http://info.thesearchagency.com/StateofPaidSearchQuarterTwo2013.html

Published in: Technology, Design
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The Search Agency's Trends in Paid Search Report Q2 2013

  1. 1. Trends in Paid Search Q2 2013 The Search Agency
  2. 2. Overall Paid Search Trends 2Proprietar y and Confidential
  3. 3. Overall Trends in Paid Search 3Proprietar y and Confidential Overall impressions increased 7.5% YoY and 20% QoQ.
  4. 4. Overall Trends in Paid Search 4Proprietar y and Confidential Overall search engine clicks increased 5.2% YoY but decreased 6.4% QoQ.
  5. 5. Overall Trends in Paid Search 5Proprietar y and Confidential CTR across search engines decreased 2.1% YoY and 22% QoQ.
  6. 6. Overall Trends in Paid Search 6Proprietar y and Confidential Overall CPC across search engines increased 10% YoY and 17.3% QoQ.
  7. 7. Trends in Paid Search by Search Engine 7Proprietar y and Confidential Google’s clicks increased 4.1% YoY and Bing’s clicks increased 12.9% YoY. Total clicks fell on both engines in Q2, dropping 7.1% on Google and 4.1% on Bing QoQ.
  8. 8. Trends in Paid Search by Search Engine 8Proprietar y and Confidential CPCs increased across both search engines YoY. Google’s average CPC increased 8.3% YoY and 21.2% QoQ, while Bing’s average CPC increased 18.9% YoY and remained relatively flat QoQ.
  9. 9. Trends in Paid Search by Search Engine 9Proprietar y and Confidential Google’s desktop CPCs increased both YoY and QoQ, by 9.6% and 20% respectively. Smartphone CPCs decreased 4.9% YoY but increased 23.8% QoQ. Lastly, tablet CPCs increased 25.3% YoY and 27.8% QoQ.
  10. 10. Trends in Paid Search by Search Engine 10Proprietar y and Confidential Bing desktop CPCs increased 21.9% YoY and 1.1% QoQ. Smartphone CPCs decreased 3.7% YoY and more dramatically QoQ, by 13.8%. Tablet CPCs increased 8.9% YoY and remained relatively flat QoQ.
  11. 11. Trends in Paid Search by Search Engine 11Proprietar y and Confidential Google’s click share fell to 86.9% in Q2, marking a minimal decrease YoY and QoQ.
  12. 12. Trends in Paid Search by Search Engine 12Proprietar y and Confidential Google’s spend share fell to 83.8% in Q2—a 2.5% decrease YoY and a 3.1% increase QoQ.
  13. 13. Trends in Paid Search by Search Engine 13Proprietar y and Confidential Smartphones and tablets continued to gain click share on Bing in Q2. Desktop share fell to 83.5%—a 9.1% decrease YoY and a 3.1% decrease QoQ.
  14. 14. Trends in Paid Search by Search Engine 14Proprietar y and Confidential Smartphones continued to gain share on Google in Q2, while tablet share increased YoY and decreased QoQ. Desktop click share fell to 71%, marking a 14.9% decrease YoY and a 1.2% decrease QoQ.
  15. 15. Paid Search Trends by Device 15Proprietar y and Confidential
  16. 16. Paid Search Trends by Device 16Proprietar y and Confidential Desktop spend share decreased by 12.5% from 85.2% to 74.5% YoY and decreased by 2.5% from 76.5% QoQ. Smartphone spend share increased by 70.4% from 8.4% to 14.2% YoY and increased by 12.0% from 12.7% QoQ. Tablet spend share increased by 74.7% from 6.4% to 11.2% YoY and increased 4.2% from 10.8% QoQ.
  17. 17. Paid Search Trends by Device 17Proprietar y and Confidential Desktop impression share decreased 12.4%, from 89.2% to 78.1% YoY. Tablet impression share increased 77.9%, from 5.3% to 9.5% YoY. Smartphone impression share increased 131%, from 5.4% to 12.4% YoY.
  18. 18. Paid Search Trends by Device 18Proprietar y and Confidential Desktop click share decreased 14%, from 84.5% to 72.7% YoY. Tablet click share increased 53.7%, from 7.2% to 11% YoY. Smartphone click share increased 97.1%, from 8.3% to 16.3% YoY.
  19. 19. Paid Search Trends by Device 19Proprietar y and Confidential Smartphone CPC decreased 4.8% YoY but increased 21% QoQ. Tablet CPC increased 25.1% YoY and 24.5% QoQ. Desktop CPC increased 12% YoY and 15.9% QoQ.
  20. 20. Paid Search Trends by Device 20Proprietar y and Confidential Google’s share of total clicks on tablets decreased from 93.9% to 89.1% YoY.
  21. 21. Paid Search Trends by Device 21Proprietar y and Confidential Google’s click share on smartphones increased from 93.4% to 94.1% YoY but fell from 94.7% QoQ.
  22. 22. Paid Search Trends by Device 22Proprietar y and Confidential Google’s share of total clicks on desktops decreased 2% from 86.7% to 84.9% YoY.
  23. 23. Paid Search Trends by Ad Format 23Proprietar y and Confidential
  24. 24. Paid Search Trends by Ad Format 24Proprietar y and Confidential PLA spend increased 347.2% YoY and decreased 14% QoQ.
  25. 25. Paid Search Trends by Ad Format 25Proprietar y and Confidential PLA clicks increased 382.5% YoY but decreased 35.7% QoQ.
  26. 26. Paid Search Trends by Ad Format 26Proprietar y and Confidential PLA CPC decreased 7.3% YoY but increased 33.8% QoQ.
  27. 27. Paid Search Trends by Ad Format 27Proprietar y and Confidential 13.1% of total PLA clicks came from tablets. Share of PLA clicks from smartphones more than tripled QoQ and desktop clicks decreased 12.5% QoQ.
  28. 28. Trends in Paid Search Q2 2013 The Search Agency
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