New YouTube Analytics WalkthroughPrepared by: Josh PetersDecember 2011
New YouTube Analytics – Key Points• New reports broken down by views and  engagement• Ability to easily download the repor...
About This Walkthrough• Is from a 365 days view.• Has client & video names removed.• Follows the flow of reports found on ...
Overview           4
Overview           5
Views Reports                6
Views Reports - Views                        7
Views Reports – Views cont.                        8
Views Reports - Demographics                       9
Views Reports – Demographics cont.                       10
Views Reports – Playback Locations                        11
Views Reports – Traffic Sources                         12
Views Reports – Traffic Sources cont.                         13
Views Reports – Audience Retention• Audience retention is only for videos and not for  channels.   – Shows how long people...
Views Reports – Audience retention cont.                         15
Engagement Reports               16
Engagement Reports - Subscribers                       17
Engagement Reports – Likes and Dislikes                        18
Engagement Reports – Likes and Dislikes                        19
Engagement Reports - Favorites                       20
Engagement Reports – Favorites cont.                        21
Engagement Reports - Comments                      22
Engagement Reports – Comments cont                      23
Engagement Reports - Shares                       24
Engagement Reports – Shares cont.                       25
Engagement Reports – Shares cont.         Sharing services available on YouTube videos                               26
Additional Notes• All reports that are available for the channel are  available for individual videos.• All buttons are cl...
New YouTube Analytics WalkthroughPrepared by: Josh PetersDecember 2011
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New YouTube Analytics Walkthrough

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A screenshot walkthrough of the new YouTube analytics. On our blog we have a post walking through the highlights of the new changes and a quick guide to all of the new reports. http://bit.ly/tUigrn

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  • Total views for the selected date range and region.Map = switches the view to a shaded in world map
  • Video = shows data arranged by individual videosGeography = shows data arranged by geographic locationDate = shows data broken down by individual days
  • Male = changes all data to reflect only those identified as male.Female = changes all data to reflect only those identified as female.
  • Male = changes all data to reflect only those identified as male.Female = changes all data to reflect only those identified as female.
  • The total number of views from all playback locations for the selected date range and region.
  • Views from YouTube = Views resulting from links within YouTube for the selected date range and regionViews outside of YouTube = Views resulting from links external to YouTube for the selected date range and region.Mobile apps & direct traffic = Views of unknown referrer on mobile apps and direct traffic on the YouTube watch and channel pages for the selected date range and region. Possible origins of direct traffic include email and instant messaging clients or copying and pasting a URL into the browser.
  • Views from YouTube = Views resulting from links within YouTube for the selected date range and regionViews outside of YouTube = Views resulting from links external to YouTube for the selected date range and region.Mobile apps & direct traffic = Views of unknown referrer on mobile apps and direct traffic on the YouTube watch and channel pages for the selected date range and region. Possible origins of direct traffic include email and instant messaging clients or copying and pasting a URL into the browser.
  • Absolute = the views of every moment of the video as a percentage of the number of views of the beginning of the video. Rewinding and re-watching a particular moment will push the graph upwards (perhaps even above 100%), while fast-forwarding or abandoning the video will push the graph downwards.
  • Relative = shows your video's ability to retain viewers during playback relative to all YouTube videos of similar length. The higher the graph at any given moment, the proportionately more viewers kept watching your video over the preceding seconds of playback versus other videos at that same moment in their playbacks. Rewinding and re-watching a particular moment will push the graph upwards, while fast-forwarding or abandoning the video will push the graph downwards.
  • Subscribers net change = The change in total subscribers found by subtracting subscribers lost from subscribers gained for the selected date range and region.Subscribers gained = The total number of times users subscribed to this channel for the selected date range and region.Subscribers lost = The total number of times users unsubscribed to this channel for the selected date range and region.
  • Likes = Only displays data for the likesDislikes = Only displays data for the dislikes
  • Video = shows data arranged by individual videosGeography = shows data arranged by geographic locationDate = shows data broken down by individual days
  • Favorites net change = The daily change of favorites in the date range selectedFavorites added = The daily addition of favorites in the date range selectedFavorites removed = The daily removal of favorites in the date range selected
  • Video = shows data arranged by individual videosGeography = shows data arranged by geographic locationDate = shows data broken down by individual days
  • Comments left on videos in the date range selected
  • Video = shows data arranged by individual videosGeography = shows data arranged by geographic locationDate = shows data broken down by individual days
  • The amount of shares in the date range selected
  • Video = shows data arranged by individual videosGeography = shows data arranged by geographic locationDate = shows data broken down by individual daysSharing Service = Breakdown of what sharing service was used to share the videos
  • Sharing Service = Breakdown of what sharing service was used to share the videos
  • New YouTube Analytics Walkthrough

    1. 1. New YouTube Analytics WalkthroughPrepared by: Josh PetersDecember 2011
    2. 2. New YouTube Analytics – Key Points• New reports broken down by views and engagement• Ability to easily download the report as a CSV• Better search functionality and variable date ranges.• New Overview screen 2
    3. 3. About This Walkthrough• Is from a 365 days view.• Has client & video names removed.• Follows the flow of reports found on the left side of the Analytics page – Views Reports • Views • Demographics • Playback Locations • Traffic Sources • Audience Retention – Engagement Reports • Subscribers • Likes and dislikes • Favorites • Comments • Sharing 3
    4. 4. Overview 4
    5. 5. Overview 5
    6. 6. Views Reports 6
    7. 7. Views Reports - Views 7
    8. 8. Views Reports – Views cont. 8
    9. 9. Views Reports - Demographics 9
    10. 10. Views Reports – Demographics cont. 10
    11. 11. Views Reports – Playback Locations 11
    12. 12. Views Reports – Traffic Sources 12
    13. 13. Views Reports – Traffic Sources cont. 13
    14. 14. Views Reports – Audience Retention• Audience retention is only for videos and not for channels. – Shows how long people are watching the video 14
    15. 15. Views Reports – Audience retention cont. 15
    16. 16. Engagement Reports 16
    17. 17. Engagement Reports - Subscribers 17
    18. 18. Engagement Reports – Likes and Dislikes 18
    19. 19. Engagement Reports – Likes and Dislikes 19
    20. 20. Engagement Reports - Favorites 20
    21. 21. Engagement Reports – Favorites cont. 21
    22. 22. Engagement Reports - Comments 22
    23. 23. Engagement Reports – Comments cont 23
    24. 24. Engagement Reports - Shares 24
    25. 25. Engagement Reports – Shares cont. 25
    26. 26. Engagement Reports – Shares cont. Sharing services available on YouTube videos 26
    27. 27. Additional Notes• All reports that are available for the channel are available for individual videos.• All buttons are clickable to change data view. 27
    28. 28. New YouTube Analytics WalkthroughPrepared by: Josh PetersDecember 2011
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