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492 492 Presentation Transcript

  • FourSquare By Sammy Le
  • History
    • Founded by Dennis Crowley and Naveen Selvadurai in 2008. 
    • Launched out of Austin, Texas by southwest interactive
    • Built out of NYC
  • SWOT
    • Strength: A fast growing company
      • The biggest site for that function
    • Weakness: Not well known
    • Opportunity: Booming Social Media Efforts
    • Threat: Other social media sites are ahead in the race
    View slide
  • Check Ins
    • What FourSquare is a check in system to let friends know where you are located.
    • It is a a friend finder, a city guide and a great way to experience new things and find new places.  With Careful planning and innovation, we can make this rising star the supernova it deserves to be.
    View slide
  • How to Make a Good Thing Better!
    • The overview of the campaign is to join forces with a discounting site such as Groupon
    • Groupon offers discounts, and they will offer more discounts to people who check into their locations via foursquare 
    • Foursquare will offer gift certificates to people who use the application, like reward points on credit cards
  • Groupon
    • Pair with Groupon
    • Two online powers, combined to create a super power
    • People who are using Groupon and don’t know about FourSquare will discover the site and vice versa
  • PR
    • PR, writing press releases and advisories about events that FourSquare is hosting
    • This will attract people to the places that events are happening through unpaid, credible sources. Money conscious and efficient.
  • Success
    • We will track the success of the marketing by seeing how many people check into foursquare
    • We will track success with Groupon on how many people purchase their deals!
  • Sponsorships
    • Get sponsorships by hosting large events, like have a big club night, and have a certain amount of people check in at that club
    • We then get a share of the money that the club makes that night. The same goes for sporting events, concerts, etc.
  • Money Allocation
    • They will allocate money by doing niche marketing to people who check into locations. For example, if some one checks into a gym, they workout, so the advertising would pop up a yoga house. 
    • The same goes for people who check into music venues, being introduced to other music venues.