9 Key traits of a sales leader. We don't need sales managers, we need sales leaders committed to sales leadership. Sales managers are focused on managing tasks, sales leaders are focused on leading people. The strength of a sales team is not found in its sales products, its sales process or even pricing. The strength of a sales team is found in it's ability to help customers achieve what they didn't think was possible. This is the same thing a sales leader is charged with doing. Would you rather work for a sales management team or a sales leadership team?