SlideShare a Scribd company logo
1 of 10
Download to read offline
YOUR BRIEF SAID YOU WANTED
A BOLD CAMPAIGN.
YOUR BRIEF SAID YOU WANTED
A BRAVE CAMPAIGN.
WE WANT TO ASK YOU:
JUST HOW BOLD AND BRAVE
ARE YOU?
FF
*
* So much so, we’ve wasted 3 of our 10 slide limit on asking you.
2017 IS THE YEAR THE BRITISH
HEART FOUNDATION KILLED
TOM HARDY.
FF * For one hour
*
#
# Other talent is available#
*
LET US EXPLAIN
We set up an interview between Jonathan
Ross and Tom Hardy. We bill it as an
exclusive live Q&A, hosted on Jonathan’s
Facebook page.
We pre-promote the interview to global
entertainment correspondents, teasing a big
reveal using #TomHardyLive on both
Facebook and Twitter.
12 MINUTES INTO THE LIVE,
TOM HARDY SUFFERS A
SUDDEN CARDIAC ARREST.
THE CAMERA CONTINUES TO
ROLL.
FF* He’s acting. Obvs.
*
HOW IT GOES DOWN
Within 20 minutes, news of the shocking
footage is rolling on Sky News 24 and
featured in BREAKING NEWS on BBC.
In fact, it’s featured on nearly every global
news site around the world.
#TomHardyLive trends on Twitter globally.
THE REVEAL
1 hour after Tom’s attack, he’s back on screen. This time social media is
directed to the British Heart Foundation’s page.
“This time I was acting. But heart failure can happen to anyone, at any
time. Heart disease is heartless - it doesn’t discriminate between age or
background.
In the hour I’ve been offline, 18 people in the UK have died from
sudden heart failure. Donate now to the British Heart Foundation and
fund lifesaving research to stop sudden devastation. Help us fight for
every heartbeat.”
The hashtag changes from: #TomHardyLive to #TomHardyLives
Tom Hardy:
THAT’S IT.
BET YOU’VE GOT 40,000
QUESTIONS ABOUT THE
VIABILITY OF THIS ROUTE.
WE RECKON IT MAKES YOU
FEEL WELL NERVOUS. *
* Good. We think that’s what powerful ideas should do. Invite us in to pitch this idea to you and let us address each question, one by one…
#TOMHARDYLIVES

More Related Content

What's hot

Держкомпанії на приватизацію 1 (жовтень, 2022))
Держкомпанії на приватизацію 1 (жовтень, 2022))Держкомпанії на приватизацію 1 (жовтень, 2022))
Держкомпанії на приватизацію 1 (жовтень, 2022))Forbesua
 
Uber Pitch Deck Template.pdf
Uber Pitch Deck Template.pdfUber Pitch Deck Template.pdf
Uber Pitch Deck Template.pdfDeepesh Singh
 
20150204 AP Board Member Recommendation Letter Ko__ for INSEAD
20150204 AP Board Member Recommendation Letter Ko__ for INSEAD20150204 AP Board Member Recommendation Letter Ko__ for INSEAD
20150204 AP Board Member Recommendation Letter Ko__ for INSEADStephen-SiuFung Ko
 
Rec letter baker hughes (1)
Rec letter baker hughes (1)Rec letter baker hughes (1)
Rec letter baker hughes (1)Rustam Huseynov
 
8 reasons why you should consider owning a sports car
8 reasons why you should consider owning a sports car8 reasons why you should consider owning a sports car
8 reasons why you should consider owning a sports carEason Chan
 
Pitch Deck Teardown: ANYbotics AG's $50M Series B deck
Pitch Deck Teardown: ANYbotics AG's $50M Series B deckPitch Deck Teardown: ANYbotics AG's $50M Series B deck
Pitch Deck Teardown: ANYbotics AG's $50M Series B deckHajeJanKamps
 
0375 Poklič Sauka
0375  Poklič Sauka0375  Poklič Sauka
0375 Poklič SaukaTompa *
 
INTERNSHIP COMPLETION CERTIFICATE UNIVERSITY
INTERNSHIP COMPLETION CERTIFICATE UNIVERSITYINTERNSHIP COMPLETION CERTIFICATE UNIVERSITY
INTERNSHIP COMPLETION CERTIFICATE UNIVERSITYDr.ANCHLESH TEKAM
 
Blue Wire - Batch 25 Demo Day
Blue Wire  - Batch 25 Demo DayBlue Wire  - Batch 25 Demo Day
Blue Wire - Batch 25 Demo Day500 Startups
 
Zagor SD - 021 - Tajna Anasaza
Zagor SD - 021 - Tajna AnasazaZagor SD - 021 - Tajna Anasaza
Zagor SD - 021 - Tajna AnasazaStripovizijacom
 
BTC Daily Report A. 3.11.2022.pdf
BTC Daily Report A. 3.11.2022.pdfBTC Daily Report A. 3.11.2022.pdf
BTC Daily Report A. 3.11.2022.pdfBTC
 
Pitch Deck Teardown: Astek Diagnostics's $2m Seed deck
Pitch Deck Teardown: Astek Diagnostics's $2m Seed deckPitch Deck Teardown: Astek Diagnostics's $2m Seed deck
Pitch Deck Teardown: Astek Diagnostics's $2m Seed deckHajeJanKamps
 
437. tajna gejzira
437. tajna gejzira437. tajna gejzira
437. tajna gejziraDino dino
 
Social Media Command Center - What's the Point?
Social Media Command Center - What's the Point?Social Media Command Center - What's the Point?
Social Media Command Center - What's the Point?Avinash Joshi
 
Strip Zagor LUDENS 304 - Nindze u zasjedi.pdf
Strip Zagor LUDENS 304 - Nindze u zasjedi.pdfStrip Zagor LUDENS 304 - Nindze u zasjedi.pdf
Strip Zagor LUDENS 304 - Nindze u zasjedi.pdfStripovizijacom
 
Держкомпанії на приватизацію 2 (жовтень, 2022)
Держкомпанії на приватизацію 2 (жовтень, 2022)Держкомпанії на приватизацію 2 (жовтень, 2022)
Держкомпанії на приватизацію 2 (жовтень, 2022)Forbesua
 

What's hot (20)

Alyce
AlyceAlyce
Alyce
 
Держкомпанії на приватизацію 1 (жовтень, 2022))
Держкомпанії на приватизацію 1 (жовтень, 2022))Держкомпанії на приватизацію 1 (жовтень, 2022))
Держкомпанії на приватизацію 1 (жовтень, 2022))
 
Uber Pitch Deck Template.pdf
Uber Pitch Deck Template.pdfUber Pitch Deck Template.pdf
Uber Pitch Deck Template.pdf
 
20150204 AP Board Member Recommendation Letter Ko__ for INSEAD
20150204 AP Board Member Recommendation Letter Ko__ for INSEAD20150204 AP Board Member Recommendation Letter Ko__ for INSEAD
20150204 AP Board Member Recommendation Letter Ko__ for INSEAD
 
Rec letter baker hughes (1)
Rec letter baker hughes (1)Rec letter baker hughes (1)
Rec letter baker hughes (1)
 
8 reasons why you should consider owning a sports car
8 reasons why you should consider owning a sports car8 reasons why you should consider owning a sports car
8 reasons why you should consider owning a sports car
 
Pitch Deck Teardown: ANYbotics AG's $50M Series B deck
Pitch Deck Teardown: ANYbotics AG's $50M Series B deckPitch Deck Teardown: ANYbotics AG's $50M Series B deck
Pitch Deck Teardown: ANYbotics AG's $50M Series B deck
 
Healthjoy
HealthjoyHealthjoy
Healthjoy
 
0375 Poklič Sauka
0375  Poklič Sauka0375  Poklič Sauka
0375 Poklič Sauka
 
INTERNSHIP COMPLETION CERTIFICATE UNIVERSITY
INTERNSHIP COMPLETION CERTIFICATE UNIVERSITYINTERNSHIP COMPLETION CERTIFICATE UNIVERSITY
INTERNSHIP COMPLETION CERTIFICATE UNIVERSITY
 
Blue Wire - Batch 25 Demo Day
Blue Wire  - Batch 25 Demo DayBlue Wire  - Batch 25 Demo Day
Blue Wire - Batch 25 Demo Day
 
TTF.PC.04
TTF.PC.04TTF.PC.04
TTF.PC.04
 
Zagor SD - 021 - Tajna Anasaza
Zagor SD - 021 - Tajna AnasazaZagor SD - 021 - Tajna Anasaza
Zagor SD - 021 - Tajna Anasaza
 
BTC Daily Report A. 3.11.2022.pdf
BTC Daily Report A. 3.11.2022.pdfBTC Daily Report A. 3.11.2022.pdf
BTC Daily Report A. 3.11.2022.pdf
 
923 atentatori
923  atentatori923  atentatori
923 atentatori
 
Pitch Deck Teardown: Astek Diagnostics's $2m Seed deck
Pitch Deck Teardown: Astek Diagnostics's $2m Seed deckPitch Deck Teardown: Astek Diagnostics's $2m Seed deck
Pitch Deck Teardown: Astek Diagnostics's $2m Seed deck
 
437. tajna gejzira
437. tajna gejzira437. tajna gejzira
437. tajna gejzira
 
Social Media Command Center - What's the Point?
Social Media Command Center - What's the Point?Social Media Command Center - What's the Point?
Social Media Command Center - What's the Point?
 
Strip Zagor LUDENS 304 - Nindze u zasjedi.pdf
Strip Zagor LUDENS 304 - Nindze u zasjedi.pdfStrip Zagor LUDENS 304 - Nindze u zasjedi.pdf
Strip Zagor LUDENS 304 - Nindze u zasjedi.pdf
 
Держкомпанії на приватизацію 2 (жовтень, 2022)
Держкомпанії на приватизацію 2 (жовтень, 2022)Держкомпанії на приватизацію 2 (жовтень, 2022)
Держкомпанії на приватизацію 2 (жовтень, 2022)
 

Viewers also liked

Young Lions Competitions Ukraine 2014: CYBER (Finalist #4)
Young Lions Competitions Ukraine 2014: CYBER (Finalist #4)Young Lions Competitions Ukraine 2014: CYBER (Finalist #4)
Young Lions Competitions Ukraine 2014: CYBER (Finalist #4)Kyiv Academy of Media Arts
 
Young Lions 2016_Bagus & Ines_Finalist
Young Lions 2016_Bagus & Ines_FinalistYoung Lions 2016_Bagus & Ines_Finalist
Young Lions 2016_Bagus & Ines_FinalistBagus Haikal
 
Cyber Team 12 - Project Presentation
Cyber Team 12 - Project Presentation Cyber Team 12 - Project Presentation
Cyber Team 12 - Project Presentation Dijle Ozdemir
 
Cannes Young Lions - Final Presentation - Paul Den & Kristine Ballensky
Cannes Young Lions - Final Presentation - Paul Den & Kristine BallenskyCannes Young Lions - Final Presentation - Paul Den & Kristine Ballensky
Cannes Young Lions - Final Presentation - Paul Den & Kristine BallenskyPaul Den
 
Cannes Young Lions Turkey 2015 Cyber Category Winner Presentation
Cannes Young Lions Turkey 2015 Cyber Category Winner PresentationCannes Young Lions Turkey 2015 Cyber Category Winner Presentation
Cannes Young Lions Turkey 2015 Cyber Category Winner Presentationelvan deniz
 
Cannes Young Lions 2015
Cannes Young Lions 2015 Cannes Young Lions 2015
Cannes Young Lions 2015 Merve Kurtulus
 
Young Lions Brief
Young Lions Brief Young Lions Brief
Young Lions Brief augama
 
João Gabriel Fernandes - Young Lions 2006 - Case Apresentacao
João Gabriel Fernandes - Young Lions 2006 - Case ApresentacaoJoão Gabriel Fernandes - Young Lions 2006 - Case Apresentacao
João Gabriel Fernandes - Young Lions 2006 - Case ApresentacaoJoao Gabriel Fernandes
 
Unicef - Donate Blue
Unicef - Donate BlueUnicef - Donate Blue
Unicef - Donate BlueHanja
 
Cannes Lions PR 2014: Claudia Becker, Anna Groos
Cannes Lions PR 2014: Claudia Becker, Anna Groos Cannes Lions PR 2014: Claudia Becker, Anna Groos
Cannes Lions PR 2014: Claudia Becker, Anna Groos Claudia Becker
 
Néstor Villalobos - Social Media Day 2013 (Oficial)
Néstor Villalobos - Social Media Day 2013 (Oficial)Néstor Villalobos - Social Media Day 2013 (Oficial)
Néstor Villalobos - Social Media Day 2013 (Oficial)Animal Costa Rica
 
Young lions 2013 diana & amanda
Young lions 2013 diana & amandaYoung lions 2013 diana & amanda
Young lions 2013 diana & amandaSarah Oktavia
 
Violence against woment presentation (cannes)
Violence against woment presentation (cannes)Violence against woment presentation (cannes)
Violence against woment presentation (cannes)koraykircaoglu
 
2011 Vietnam Young Lions - Runner up - EliSoi
2011 Vietnam Young Lions - Runner up - EliSoi2011 Vietnam Young Lions - Runner up - EliSoi
2011 Vietnam Young Lions - Runner up - EliSoiSói Trầm Cảm
 
Cannes Cyber Lions 2011 — Winners and Trends
Cannes Cyber Lions 2011 — Winners and TrendsCannes Cyber Lions 2011 — Winners and Trends
Cannes Cyber Lions 2011 — Winners and TrendsJakob Kahlen
 
United Kingdom Young Lions 2016
United Kingdom Young Lions 2016United Kingdom Young Lions 2016
United Kingdom Young Lions 2016Hotwire
 
The ChildLine Takeover (Paul Stollery and Matt Watson)
The ChildLine Takeover (Paul Stollery and Matt Watson)The ChildLine Takeover (Paul Stollery and Matt Watson)
The ChildLine Takeover (Paul Stollery and Matt Watson)Hotwire
 

Viewers also liked (20)

Young Lions Competitions Ukraine 2014: CYBER (Finalist #4)
Young Lions Competitions Ukraine 2014: CYBER (Finalist #4)Young Lions Competitions Ukraine 2014: CYBER (Finalist #4)
Young Lions Competitions Ukraine 2014: CYBER (Finalist #4)
 
Young Lions 2016_Bagus & Ines_Finalist
Young Lions 2016_Bagus & Ines_FinalistYoung Lions 2016_Bagus & Ines_Finalist
Young Lions 2016_Bagus & Ines_Finalist
 
Cyber Team 12 - Project Presentation
Cyber Team 12 - Project Presentation Cyber Team 12 - Project Presentation
Cyber Team 12 - Project Presentation
 
Cannes Young Lions - Final Presentation - Paul Den & Kristine Ballensky
Cannes Young Lions - Final Presentation - Paul Den & Kristine BallenskyCannes Young Lions - Final Presentation - Paul Den & Kristine Ballensky
Cannes Young Lions - Final Presentation - Paul Den & Kristine Ballensky
 
Cannes Young Lions Turkey 2015 Cyber Category Winner Presentation
Cannes Young Lions Turkey 2015 Cyber Category Winner PresentationCannes Young Lions Turkey 2015 Cyber Category Winner Presentation
Cannes Young Lions Turkey 2015 Cyber Category Winner Presentation
 
Cannes Young Lions 2015
Cannes Young Lions 2015 Cannes Young Lions 2015
Cannes Young Lions 2015
 
Young Lions Brief
Young Lions Brief Young Lions Brief
Young Lions Brief
 
João Gabriel Fernandes - Young Lions 2006 - Case Apresentacao
João Gabriel Fernandes - Young Lions 2006 - Case ApresentacaoJoão Gabriel Fernandes - Young Lions 2006 - Case Apresentacao
João Gabriel Fernandes - Young Lions 2006 - Case Apresentacao
 
Unicef - Donate Blue
Unicef - Donate BlueUnicef - Donate Blue
Unicef - Donate Blue
 
Cannes Lions PR 2014: Claudia Becker, Anna Groos
Cannes Lions PR 2014: Claudia Becker, Anna Groos Cannes Lions PR 2014: Claudia Becker, Anna Groos
Cannes Lions PR 2014: Claudia Becker, Anna Groos
 
Néstor Villalobos - Social Media Day 2013 (Oficial)
Néstor Villalobos - Social Media Day 2013 (Oficial)Néstor Villalobos - Social Media Day 2013 (Oficial)
Néstor Villalobos - Social Media Day 2013 (Oficial)
 
Young lions 2013 diana & amanda
Young lions 2013 diana & amandaYoung lions 2013 diana & amanda
Young lions 2013 diana & amanda
 
Violence against woment presentation (cannes)
Violence against woment presentation (cannes)Violence against woment presentation (cannes)
Violence against woment presentation (cannes)
 
Childline 1098
Childline 1098Childline 1098
Childline 1098
 
2011 Vietnam Young Lions - Runner up - EliSoi
2011 Vietnam Young Lions - Runner up - EliSoi2011 Vietnam Young Lions - Runner up - EliSoi
2011 Vietnam Young Lions - Runner up - EliSoi
 
Young Lions 2016 - Cyber
Young Lions 2016 - CyberYoung Lions 2016 - Cyber
Young Lions 2016 - Cyber
 
Cannes Cyber Lions 2011 — Winners and Trends
Cannes Cyber Lions 2011 — Winners and TrendsCannes Cyber Lions 2011 — Winners and Trends
Cannes Cyber Lions 2011 — Winners and Trends
 
United Kingdom Young Lions 2016
United Kingdom Young Lions 2016United Kingdom Young Lions 2016
United Kingdom Young Lions 2016
 
The ChildLine Takeover (Paul Stollery and Matt Watson)
The ChildLine Takeover (Paul Stollery and Matt Watson)The ChildLine Takeover (Paul Stollery and Matt Watson)
The ChildLine Takeover (Paul Stollery and Matt Watson)
 
Young lions Brazil 2016 - Case Band-Aid
Young lions Brazil 2016 - Case Band-AidYoung lions Brazil 2016 - Case Band-Aid
Young lions Brazil 2016 - Case Band-Aid
 

Similar to Tom Hardy Live

GD and ND
GD and NDGD and ND
GD and NDkminis
 
Help Writing Research Paper - The Oscillation Band
Help Writing Research Paper - The Oscillation BandHelp Writing Research Paper - The Oscillation Band
Help Writing Research Paper - The Oscillation BandCrystal Alvarez
 
Tommy Chong Announces Cheech and Chong Dispensaries on Cannabis.Net
Tommy Chong Announces Cheech and Chong Dispensaries on Cannabis.NetTommy Chong Announces Cheech and Chong Dispensaries on Cannabis.Net
Tommy Chong Announces Cheech and Chong Dispensaries on Cannabis.NetCannabis News
 
Game Shows And The American Dream
Game Shows And The American DreamGame Shows And The American Dream
Game Shows And The American DreamCourtney Davis
 
Example Of A Comparative Essay Thesis. Online assignment writing service.
Example Of A Comparative Essay Thesis. Online assignment writing service.Example Of A Comparative Essay Thesis. Online assignment writing service.
Example Of A Comparative Essay Thesis. Online assignment writing service.Lisa Taylor
 
Custom Economics Essay Writing Service - Write On
Custom Economics Essay Writing Service - Write OnCustom Economics Essay Writing Service - Write On
Custom Economics Essay Writing Service - Write OnSabrina Hendricks
 
Writing An Mla Paper
Writing An Mla PaperWriting An Mla Paper
Writing An Mla PaperMonique Davis
 
FINS Exercises Essay
FINS Exercises EssayFINS Exercises Essay
FINS Exercises EssayJoyce Knight
 
Analytical Response Pap. Online assignment writing service.
Analytical Response Pap. Online assignment writing service.Analytical Response Pap. Online assignment writing service.
Analytical Response Pap. Online assignment writing service.Glenna Beitelspacher
 
How Write A Persuasive Essay. Online assignment writing service.
How Write A Persuasive Essay. Online assignment writing service.How Write A Persuasive Essay. Online assignment writing service.
How Write A Persuasive Essay. Online assignment writing service.Jessica Cannella
 
Comparison Of News Reports Essay
Comparison Of News Reports EssayComparison Of News Reports Essay
Comparison Of News Reports EssayJulie Gonzalez
 
Inglisuri mastsavleblis-2015
Inglisuri mastsavleblis-2015Inglisuri mastsavleblis-2015
Inglisuri mastsavleblis-2015Tata Kereselidze
 
PPT - Best Analytical Essay Tips PowerPoin
PPT - Best Analytical Essay Tips PowerPoinPPT - Best Analytical Essay Tips PowerPoin
PPT - Best Analytical Essay Tips PowerPoinDarian Pruitt
 
How To Start An Essay With A Quote. How To Start An Ess
How To Start An Essay With A Quote. How To Start An EssHow To Start An Essay With A Quote. How To Start An Ess
How To Start An Essay With A Quote. How To Start An EssGlenna Beitelspacher
 

Similar to Tom Hardy Live (20)

GD and ND
GD and NDGD and ND
GD and ND
 
Help Writing Research Paper - The Oscillation Band
Help Writing Research Paper - The Oscillation BandHelp Writing Research Paper - The Oscillation Band
Help Writing Research Paper - The Oscillation Band
 
Tommy Chong Announces Cheech and Chong Dispensaries on Cannabis.Net
Tommy Chong Announces Cheech and Chong Dispensaries on Cannabis.NetTommy Chong Announces Cheech and Chong Dispensaries on Cannabis.Net
Tommy Chong Announces Cheech and Chong Dispensaries on Cannabis.Net
 
Game Shows And The American Dream
Game Shows And The American DreamGame Shows And The American Dream
Game Shows And The American Dream
 
Essay Cave Paintings
Essay Cave PaintingsEssay Cave Paintings
Essay Cave Paintings
 
Example Of A Comparative Essay Thesis. Online assignment writing service.
Example Of A Comparative Essay Thesis. Online assignment writing service.Example Of A Comparative Essay Thesis. Online assignment writing service.
Example Of A Comparative Essay Thesis. Online assignment writing service.
 
Custom Economics Essay Writing Service - Write On
Custom Economics Essay Writing Service - Write OnCustom Economics Essay Writing Service - Write On
Custom Economics Essay Writing Service - Write On
 
Writing An Mla Paper
Writing An Mla PaperWriting An Mla Paper
Writing An Mla Paper
 
FINS Exercises Essay
FINS Exercises EssayFINS Exercises Essay
FINS Exercises Essay
 
Analytical Response Pap. Online assignment writing service.
Analytical Response Pap. Online assignment writing service.Analytical Response Pap. Online assignment writing service.
Analytical Response Pap. Online assignment writing service.
 
How Write A Persuasive Essay. Online assignment writing service.
How Write A Persuasive Essay. Online assignment writing service.How Write A Persuasive Essay. Online assignment writing service.
How Write A Persuasive Essay. Online assignment writing service.
 
Comparison Of News Reports Essay
Comparison Of News Reports EssayComparison Of News Reports Essay
Comparison Of News Reports Essay
 
Iranian Culture Essay
Iranian Culture EssayIranian Culture Essay
Iranian Culture Essay
 
1776 part 2
1776   part 2 1776   part 2
1776 part 2
 
Inglisuri mastsavleblis-2015
Inglisuri mastsavleblis-2015Inglisuri mastsavleblis-2015
Inglisuri mastsavleblis-2015
 
PPT - Best Analytical Essay Tips PowerPoin
PPT - Best Analytical Essay Tips PowerPoinPPT - Best Analytical Essay Tips PowerPoin
PPT - Best Analytical Essay Tips PowerPoin
 
Sat Blue Book Essay
Sat Blue Book EssaySat Blue Book Essay
Sat Blue Book Essay
 
Book fair quiz
Book fair quizBook fair quiz
Book fair quiz
 
How To Start An Essay With A Quote. How To Start An Ess
How To Start An Essay With A Quote. How To Start An EssHow To Start An Essay With A Quote. How To Start An Ess
How To Start An Essay With A Quote. How To Start An Ess
 
Satirizing News Shows
Satirizing News ShowsSatirizing News Shows
Satirizing News Shows
 

Recently uploaded

2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfShifali roy
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 

Recently uploaded (20)

2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdf
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 

Tom Hardy Live

  • 1. YOUR BRIEF SAID YOU WANTED A BOLD CAMPAIGN.
  • 2. YOUR BRIEF SAID YOU WANTED A BRAVE CAMPAIGN.
  • 3. WE WANT TO ASK YOU: JUST HOW BOLD AND BRAVE ARE YOU? FF * * So much so, we’ve wasted 3 of our 10 slide limit on asking you.
  • 4. 2017 IS THE YEAR THE BRITISH HEART FOUNDATION KILLED TOM HARDY. FF * For one hour * # # Other talent is available# *
  • 5. LET US EXPLAIN We set up an interview between Jonathan Ross and Tom Hardy. We bill it as an exclusive live Q&A, hosted on Jonathan’s Facebook page. We pre-promote the interview to global entertainment correspondents, teasing a big reveal using #TomHardyLive on both Facebook and Twitter.
  • 6. 12 MINUTES INTO THE LIVE, TOM HARDY SUFFERS A SUDDEN CARDIAC ARREST. THE CAMERA CONTINUES TO ROLL. FF* He’s acting. Obvs. *
  • 7. HOW IT GOES DOWN Within 20 minutes, news of the shocking footage is rolling on Sky News 24 and featured in BREAKING NEWS on BBC. In fact, it’s featured on nearly every global news site around the world. #TomHardyLive trends on Twitter globally.
  • 8. THE REVEAL 1 hour after Tom’s attack, he’s back on screen. This time social media is directed to the British Heart Foundation’s page. “This time I was acting. But heart failure can happen to anyone, at any time. Heart disease is heartless - it doesn’t discriminate between age or background. In the hour I’ve been offline, 18 people in the UK have died from sudden heart failure. Donate now to the British Heart Foundation and fund lifesaving research to stop sudden devastation. Help us fight for every heartbeat.” The hashtag changes from: #TomHardyLive to #TomHardyLives Tom Hardy:
  • 9. THAT’S IT. BET YOU’VE GOT 40,000 QUESTIONS ABOUT THE VIABILITY OF THIS ROUTE. WE RECKON IT MAKES YOU FEEL WELL NERVOUS. * * Good. We think that’s what powerful ideas should do. Invite us in to pitch this idea to you and let us address each question, one by one…