Advertising beyond your comfort zone - Sven De Meyere

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Onbekend is onbemind. In deze presentatie komen enkele exotische en creatieve online advertentiemogelijkheden aan bod die buiten de klassieke – en vaak verzadigde – kanalen vallen.

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Advertising beyond your comfort zone - Sven De Meyere

  1. 1. By Sven De Meyere Online advertising beyond your comfort zone Tuesday, June 24, 2014
  2. 2. ...
  3. 3. Mobile marketing
  4. 4. Adwords - Click to download
  5. 5. Adwords - Click to download
  6. 6. App usage
  7. 7. Adwords - App deeplinking
  8. 8. Adwords – In-app advertising
  9. 9. Adwords – In-app advertising
  10. 10. An example case...
  11. 11. An example case...
  12. 12. An example case...
  13. 13. An example case...
  14. 14. An example case...
  15. 15. An example case...
  16. 16. An example case...
  17. 17. An example case...
  18. 18. Foursquare
  19. 19. Foursquare - Specials
  20. 20. Foursquare – Local updates
  21. 21. • A new item • A sale or discount • General announcements • An upcoming event • Your loyalty program • Special guests • Holiday hours • A show or exhibition Foursquare – Local updates
  22. 22. Foursquare – Reporting
  23. 23. Zentrick
  24. 24. Zentrick
  25. 25. Zentrick
  26. 26. Gmail advertising
  27. 27. Gmail sponsored promotions
  28. 28. Gmail sponsored promotions Targeting Contextual Domain targeting E-mail list
  29. 29. Gmail sponsored promotions
  30. 30. Gmail sponsored promotions
  31. 31. Gmail sponsored promotions
  32. 32. Slideshare
  33. 33. Leadshare
  34. 34. Leadshare
  35. 35. Leadshare
  36. 36. Leadshare
  37. 37. Leadshare
  38. 38. 2 creative cases
  39. 39. #lastselfie
  40. 40. IKEA social catalogue
  41. 41. What do these have in common?
  42. 42. Q&A
  43. 43. Thank you Sven De Meyere sdemeyere@reference.be +32 (0)477 13 42 16 www.twitter.com/demeyeresven http://be.linkedin.com/in/svendemeyere/

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