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Tamara Mendelsohn, Eventbrite at #RLTM NY 11
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Tamara Mendelsohn, Eventbrite at #RLTM NY 11

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Tamara Mendelsohn, Director of Marketing at Eventbrite, presents at #RLTM Realtime NY 11 on June 6th.

Tamara Mendelsohn, Director of Marketing at Eventbrite, presents at #RLTM Realtime NY 11 on June 6th.


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Transcript

  • 1. @realtimereportTheRealtimeReport.com
  • 2.
  • 3. 3
  • 4. What is Eventbrite?
    4
  • 5. Traffic sources in January 2008
    5
  • 6. Publish events to Facebook in one step
    6
  • 7. Traffic sources in May 2011
    7
  • 8. Sharing drives ticket sales
    8
  • 9. One attendee : 130 friends
    9
  • 10. One attendee’s
    Potential Reach
    16,900 friends
    One attendee’s potential reach:
    16,900 friends
    10
  • 11. We think about when and where we share
    11
  • 12. Post-purchase
    12
  • 13. We facilitate a natural behavior
    13
  • 14. The social commerce virtuous cycle
    14
  • 15. …Drives true social commerce
    • Over 4,000 events shared on Facebook a day
    • 16. Over 1,000 Eventbrite events shared on Twitter a day
    • 17. Over 400 Invite Friends emails a day
    - Over 500 LinkedIn shares a day
    - Enabling event organizers to reach more people and sell more tickets
    15
  • 18. When one person shares an Eventbrite event on Facebook with their friends, it yields on average…
    16
  • 19. When one person shares an Eventbrite event on Facebook with their friends, it yields on average…
    $2.52 in ticket sales
    17
  • 20. When one person shares an Eventbrite event on Facebook with their friends, it yields on average…
    $2.52 in ticket sales
    11 event page visits
    18
  • 21. Dollars per share by platform
    Facebook: $2.52
    Invite friends email app: $2.34
    LinkedIn: $0.90
    Twitter: $0.43
  • 22. 40% of Facebook shares occurred pre-purchase, vs 60% which occurred post-purchase.
    20
  • 23. 40% of Facebook shares occurred pre-purchase, vs 60% which occurred post-purchase.
    The motivation to share is higher once the purchase is made.
    21
  • 24. A post-purchase share on Facebook drives 20% more ticket sales per share than a pre-purchase share.
    22
  • 25. A post-purchase share on Facebook drives 20% more ticket sales per share than a pre-purchase share.
    A post-purchase share is more impactful.
    23
  • 26. Networking events had the highest share rate, followed by business events and conference/seminars.
    24
  • 27. Shares for music events are the most valuable, at over $12 per share. Next most valuable are shared for fundraisers, social events, and food and wine events.
    Though people are more likely to share business-related events, shares for social events drive the most sales.
    25
  • 28. Sharing by event type
    Ticket sales per share
    Event type
    26
  • 29.
  • 30. Thank you!
    tamara@eventbrite.com
    @tmendelsohn
    28