Social Media’s Secret Weapon<br />Jesse Engle<br />@Engle <br />@CoTweet<br />@ExactTarget<br />
“Today, if you want to drive retention and repeat usage, there isn't a better way to do it than email.”<br />
Send or read e-mail		92%<br />Use an online social networking site		61%<br />Source: Pew Internet<br />
75%<br />of social media users say email is the best way for companies to communicate with them<br />MarketingSherpa 2010<...
1. Turn email subscribers into fans and followers<br />
2. Acquire new subscribers through social campaigns<br />SCOTTS INVITES FACEBOOK FANS TO BECOME SUBSCRIBERS.<br />( And 50...
3. Mine social data to drive relevancy and reach influencers<br />
4. Arm community managers with customer intelligence<br />
Summary:<br />Turn email subscribers into fans and followers<br />Acquire new subscribers through social campaigns<br />Mi...
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Jesse Engle, CoTweet at #RLTM NY 11

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Jesse Engle, CoTweet at #RLTM NY 11

  1. 1. Social Media’s Secret Weapon<br />Jesse Engle<br />@Engle <br />@CoTweet<br />@ExactTarget<br />
  2. 2.
  3. 3. “Today, if you want to drive retention and repeat usage, there isn't a better way to do it than email.”<br />
  4. 4.
  5. 5. Send or read e-mail 92%<br />Use an online social networking site 61%<br />Source: Pew Internet<br />
  6. 6.
  7. 7. 75%<br />of social media users say email is the best way for companies to communicate with them<br />MarketingSherpa 2010<br />
  8. 8.
  9. 9.
  10. 10.
  11. 11. 1. Turn email subscribers into fans and followers<br />
  12. 12. 2. Acquire new subscribers through social campaigns<br />SCOTTS INVITES FACEBOOK FANS TO BECOME SUBSCRIBERS.<br />( And 50% Convert! )<br />
  13. 13. 3. Mine social data to drive relevancy and reach influencers<br />
  14. 14. 4. Arm community managers with customer intelligence<br />
  15. 15. Summary:<br />Turn email subscribers into fans and followers<br />Acquire new subscribers through social campaigns<br />Mine social data to drive relevancy and reach influencers<br />Arm community managers with customer intelligence at the point of interaction<br />

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