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CoTweet at #RLTM NY 11

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Jesse Engle presents for CoTweet at #RLTM NY 11

Jesse Engle presents for CoTweet at #RLTM NY 11


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  • 1. Social Media’s Secret Weapon
    Jesse Engle
    @Engle
    @CoTweet
    @ExactTarget
  • 2.
  • 3. “Today, if you want to drive retention and repeat usage, there isn't a better way to do it than email.”
  • 4.
  • 5. Send or read e-mail 92%
    Use an online social networking site 61%
    Source: Pew Internet
  • 6.
  • 7. 75%
    of social media users say email is the best way for companies to communicate with them
    MarketingSherpa 2010
  • 8.
  • 9.
  • 10.
  • 11. 1. Turn email subscribers into fans and followers
  • 12. 2. Acquire new subscribers through social campaigns
    SCOTTS INVITES FACEBOOK FANS TO BECOME SUBSCRIBERS.
    ( And 50% Convert! )
  • 13. 3. Mine social data to drive relevancy and reach influencers
  • 14. 4. Arm community managers with customer intelligence
  • 15. Summary:
    Turn email subscribers into fans and followers
    Acquire new subscribers through social campaigns
    Mine social data to drive relevancy and reach influencers
    Arm community managers with customer intelligence at the point of interaction

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