CoTweet at #RLTM NY 11

Social Media’s Secret Weapon
Jesse Engle
@Engle
@CoTweet
@ExactTarget

“Today, if you want to drive retention and repeat usage, there isn't a better way to do it than email.”

Send or read e-mail 92%
Use an online social networking site 61%
Source: Pew Internet

75%
of social media users say email is the best way for companies to communicate with them
MarketingSherpa 2010

1. Turn email subscribers into fans and followers

2. Acquire new subscribers through social campaigns
SCOTTS INVITES FACEBOOK FANS TO BECOME SUBSCRIBERS.
( And 50% Convert! )

3. Mine social data to drive relevancy and reach influencers

4. Arm community managers with customer intelligence

Summary:
Turn email subscribers into fans and followers
Acquire new subscribers through social campaigns
Mine social data to drive relevancy and reach influencers
Arm community managers with customer intelligence at the point of interaction

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CoTweet at #RLTM NY 11

by #RLTM The Realtime Report | Conference | Directory on Jun 10, 2011

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