Frank Speiser, Social Flow at #RLTM NY 11
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Frank Speiser, Social Flow at #RLTM NY 11

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Frank Speiser, Co-Founder and CEO of SocialFlow (@SocialFlow), presents at #RLTM Realtime NY 11 on June 6th.

Frank Speiser, Co-Founder and CEO of SocialFlow (@SocialFlow), presents at #RLTM Realtime NY 11 on June 6th.

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Frank Speiser, Social Flow at #RLTM NY 11 Frank Speiser, Social Flow at #RLTM NY 11 Presentation Transcript

  • @realtimereportTheRealtimeReport.com
  • Demographics – Out. Realtime - In
    How it works now:
    Who do I think are my customers?
    Who do I think I can reach?
    The new way:
    Measure and respond to customers during a period of maximum engagement.
    Reach all of the addressable users in a way in which they’ll respond.
  • Social is Here to Stay, Hard to Win
    The old buying patterns give way to new buying patterns.
    There exist marginal opportunities where they didn’t before.
    The window for these opportunities is fleeting.
    You can leverage the network distribution for a series of successive strategic wins to position your brand, enter new markets, and push out your competition, but you have to do it right.
  • Make the Most of This Window
    Leverage tools to use the real-time window to your advantage.
    The sooner you do it, the more space you put in between you and your lagging competitors.
    Some of your competitors are already doing this, and it is working.
    One false move and you could burn down the house.
    Things that work are quickly adopted, condensing the window of effectiveness. You have to play hard to win.
  • Good News: You Are All Underpaid
    Dollars are shifting away from banners, print and possibly search.
    TV and Social work because of the broadcast novelty factor
    You are all instrumental in this shift that hasn’t happened since TV displaced the radio
    Your actions now will set the stage for your companies success
    You have the most return on the perception of your company, per dollars spent, anywhere in the organization!
  • Thank You!
    Frank Speiser
    CEO and Co-Founder
    SocialFlow
    http://www.socialflow.com/
    @fspeiser