@realtimereportTheRealtimeReport.com<br />
Demographics – Out. Realtime - In<br />How it works now:<br />Who do I think are my customers?<br />Who do I think I can r...
Social is Here to Stay, Hard to Win<br />The old buying patterns give way to new buying patterns. <br />There exist margin...
Make the Most of This Window<br />Leverage tools to use the real-time window to your advantage.<br />The sooner you do it,...
Good News: You Are All Underpaid<br />Dollars are shifting away from banners, print and possibly search. <br />TV and Soci...
Thank You!<br />Frank Speiser<br />CEO and Co-Founder<br />SocialFlow<br />http://www.socialflow.com/<br />@fspeiser<br />
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Frank Speiser, Social Flow at #RLTM NY 11

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Frank Speiser, Co-Founder and CEO of SocialFlow (@SocialFlow), presents at #RLTM Realtime NY 11 on June 6th.

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Frank Speiser, Social Flow at #RLTM NY 11

  1. 1. @realtimereportTheRealtimeReport.com<br />
  2. 2. Demographics – Out. Realtime - In<br />How it works now:<br />Who do I think are my customers?<br />Who do I think I can reach?<br />The new way:<br />Measure and respond to customers during a period of maximum engagement.<br />Reach all of the addressable users in a way in which they’ll respond. <br />
  3. 3. Social is Here to Stay, Hard to Win<br />The old buying patterns give way to new buying patterns. <br />There exist marginal opportunities where they didn’t before.<br />The window for these opportunities is fleeting.<br />You can leverage the network distribution for a series of successive strategic wins to position your brand, enter new markets, and push out your competition, but you have to do it right. <br />
  4. 4. Make the Most of This Window<br />Leverage tools to use the real-time window to your advantage.<br />The sooner you do it, the more space you put in between you and your lagging competitors.<br />Some of your competitors are already doing this, and it is working.<br />One false move and you could burn down the house. <br />Things that work are quickly adopted, condensing the window of effectiveness. You have to play hard to win. <br />
  5. 5. Good News: You Are All Underpaid<br />Dollars are shifting away from banners, print and possibly search. <br />TV and Social work because of the broadcast novelty factor <br />You are all instrumental in this shift that hasn’t happened since TV displaced the radio<br />Your actions now will set the stage for your companies success<br />You have the most return on the perception of your company, per dollars spent, anywhere in the organization!<br />
  6. 6. Thank You!<br />Frank Speiser<br />CEO and Co-Founder<br />SocialFlow<br />http://www.socialflow.com/<br />@fspeiser<br />

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