OUR MOTTO: AN EVIL
MULTINATIONAL
CORPORATION HAS TO
START SOMEWHERE.
FOR NOW: PANTS!
OUR MOTTO: AN EVIL
MULTINATIONAL
CORPORATION HAS TO
START SOMEWHERE.
FOR NOW: PANTS!
CORDAROUNDS &

THE CROTCH
HEAT INDEX
CORDAROUNDS
DRASTICALLY
LOWER YOUR
CROTCH HEAT
INDEX.
* Cordarounds horizontal wales reduce
inner-thigh friction, lowering...
99% FICTION
1% FASHION
Creating Conversational Clothing
FASHION FW:
DESIGN
FACT!
VAGISOFT
ND
IS THE 2
SOFTEST
THING IN THE
UNIVERSE
TURNS OUT BIKERS ARE
BLOGGERS, AND VICE
VERSA.
200K+ Google Results
THE
PRESS
LIKES TO
READ
TOO.
DRESS PANT
SWEATPANTS:
TAILORED FOR TWEETS

Hate + Love = Traffic
SOCK INSURANCE:
AT LAST, SOCK
INSURANCE!

Industry news!
EXECUTIVE HOODIES:
NEWS JACKING

Fashion as breaking news
NEW IDEAS
NON-STOP
Fashion week is every week.
MODEL CITIZEN
AT LAST…
IT’S FASHIONABLE TO BE DRUNK AND OUT OF FOCUS
IT’S FASHIONABLE TO BE BLURRY AND OVERWEIGHT.
IT’S FASHIONABLE TO L...
Digital Photos
+
Cheap Storage
+
Social Networks
=
The Infinite Clothing Catalog
THE WEB WILL BUILD A MONSTER
THIS HALLOWEEN.
BE THE TIP OF THE SPEAR IN THIS IMPORTANT
REALTIME MARKETING EXPERIMENT.
Writ...
Beyond Realtime Marketing: Become A Realtime Brand. -- Chris Lindland, Betabrand
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Beyond Realtime Marketing: Become A Realtime Brand. -- Chris Lindland, Betabrand

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presentation by closing keynote speaker Chris Lindland of Betabrand at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.

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Beyond Realtime Marketing: Become A Realtime Brand. -- Chris Lindland, Betabrand

  1. 1. OUR MOTTO: AN EVIL MULTINATIONAL CORPORATION HAS TO START SOMEWHERE. FOR NOW: PANTS!
  2. 2. OUR MOTTO: AN EVIL MULTINATIONAL CORPORATION HAS TO START SOMEWHERE. FOR NOW: PANTS!
  3. 3. CORDAROUNDS & THE CROTCH HEAT INDEX
  4. 4. CORDAROUNDS DRASTICALLY LOWER YOUR CROTCH HEAT INDEX. * Cordarounds horizontal wales reduce inner-thigh friction, lowering your crotch heat index (CHI) by an astonishing 12%!
  5. 5. 99% FICTION 1% FASHION Creating Conversational Clothing
  6. 6. FASHION FW: DESIGN
  7. 7. FACT! VAGISOFT ND IS THE 2 SOFTEST THING IN THE UNIVERSE
  8. 8. TURNS OUT BIKERS ARE BLOGGERS, AND VICE VERSA. 200K+ Google Results
  9. 9. THE PRESS LIKES TO READ TOO.
  10. 10. DRESS PANT SWEATPANTS: TAILORED FOR TWEETS Hate + Love = Traffic
  11. 11. SOCK INSURANCE: AT LAST, SOCK INSURANCE! Industry news!
  12. 12. EXECUTIVE HOODIES: NEWS JACKING Fashion as breaking news
  13. 13. NEW IDEAS NON-STOP Fashion week is every week.
  14. 14. MODEL CITIZEN
  15. 15. AT LAST… IT’S FASHIONABLE TO BE DRUNK AND OUT OF FOCUS IT’S FASHIONABLE TO BE BLURRY AND OVERWEIGHT. IT’S FASHIONABLE TO LOOK LIKE AN IDIOT. THANK YOU, INTERNET.
  16. 16. Digital Photos + Cheap Storage + Social Networks = The Infinite Clothing Catalog
  17. 17. THE WEB WILL BUILD A MONSTER THIS HALLOWEEN. BE THE TIP OF THE SPEAR IN THIS IMPORTANT REALTIME MARKETING EXPERIMENT. Write chris@betabrand.com

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