Attentive.ly

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presentation by Rosalyn Lemieux, CEO, Attentive.ly (@attentive_ly) at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.

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  • We created Attentive.ly because we love email.Email is the #1 way to drive conversions online => whether sales or donationsThe ROI is amazing: averaging a $40 return per $1 spent today
  • But thanks in part to Gmail, Hotmail, and Yahoo cracking down on "bulk mail” – we’re seeing consistent decreases in response year over yearResulting in a 30% drop in ROI over the past 5 years
  • This is especially distressing because email is a primary means to reach CUSTOMERSAn audience that is your GOLDThey drive half of [retail?] sales but gets only 8% of your marketing dollars as it is http://www.windsorcircle.com/blog/why-should-integrate-my-ecommerce-big-data-for-customer-loyalty
  • Poor deliverability and open rates on bulk email blasts means that 9 out of 10 email marketing messages you send aren’t even being seen by those super-valuable subscribers.http://www.mailermailer.com/resources/metrics/2012/open-rates.rwphttps://litmus.com/blog/48-of-emails-are-opened-on-mobile-gmail-opens-down-20-since-tabs
  • So here we are at Realtime Media Lab… We all recognize the solution is to start delivering content that is NOT bulk. It’s personalized, highly-targeted, delivered via multiple channels, and realtime – right when that customer is open to your message.
  • So here we are at Realtime Media Lab… We all recognize the solution is to start delivering content that is NOT bulk. It’s personalized, highly-targeted, delivered via multiple channels, and realtime – right when that customer is open to your message.
  • So here we are at Realtime Media Lab… We all recognize the solution is to start delivering content that is NOT bulk. It’s personalized, highly-targeted, delivered via multiple channels, and realtime – right when that customer is open to your message.
  • So here we are at Realtime Media Lab… We all recognize the solution is to start delivering content that is NOT bulk. It’s personalized, highly-targeted, delivered via multiple channels, and realtime – right when that customer is open to your message.
  • http://www.hubspot.com/marketing-automation-information
  • “The great promise of marketing automation has always been that it enables you to trigger messages based on a visitors actions on your site, ideally sending messages when they are most relevant, rather than spam. The promise of marketing automation has contributed to it having the fastest growth of any CRM-related segment in the last five years (Focus Research). But despite its rapid growth, Marketing Automation has not yet achieved that goal.” http://www.hubspot.com/marketing-automation-information
  • Okay, “big social data for targeting” sounds cool. Give me an example…
  • Going to give examples of how 3 different companies might trigger personalized realtime multichannel marketing messages to this person via Attentive.ly based on the following Tweet…
  • Samsung is launching their new Galaxy Z at SXSW 2014…
  • This person bought a Chillow – but they also sell RobotDogs!
  • Integrate w multiple CRMsRolling out Eloqua integration next week at the Experience
  • Attentive.ly

    1. 1. “Email marketing has an ROI of $40.56 per dollar spent.” – DMA 2011 report We Email “Email marketing spend set to increase in 67% of companies in 2012” – Marketing Sherpa Benchmark report
    2. 2. “Email marketing is dead” – Oracle Digital We “Email open rates declined 21% year over year” – Marketing Sherpa Benchmark report
    3. 3. 55% of retail sales are driven by repeat customers We You Only 92% of marketing dollars are spent on new customer acquisition
    4. 4. 90% of marketing emails go unopened We Gmail open rates dropped 20% since rolling out tabs
    5. 5. Email segmentation based on demographics and interests led to a 244% increase in email opens, 161% increase in click through, and a 330% increase in revenue per mailing - Janrain We PTMR
    6. 6. Email segmentation based on demographics and interests led to a 244% increase in email opens, 161% increase in click through, and a 330% increase in revenue per mailing - Janrain We PTMR
    7. 7. Email segmentation based on demographics and interests led to a 244% increase in email opens, 161% increase in click through, and a 330% increase in revenue per mailing - Janrain We PTMR
    8. 8. Email segmentation based on demographics and interests led to a 244% increase in email opens, 161% increase in click through, and a 330% increase in revenue per mailing - Janrain We PTMR
    9. 9. Wait…
    10. 10. Doesn’t do that?
    11. 11. Yes. Marketing automation trigger messages based on a visitors actions on your site.
    12. 12. And no. 50% of marketing automation customers “not realizing the value” of investment
    13. 13. View of the customer is too narrow. Your customers spend 15 hrs per wk on social networks.
    14. 14. Attentive.ly shows you the full picture Your customers on Twitter, Facebook, LinkedIn, Pinte rest, and 100+ social networks. Being able to “listen” to your customers online is like having a 24-7 focus group.
    15. 15. How Attentive.ly Works How It Works Before: cherylcontee@gmail.com After:
    16. 16. Features “Listen” to what your customers are saying online Identify the VIPs & evangelists (“influencers”) Get personalized daily recommendations Segment your email list based on interests Automate multichannel campaigns based on posts
    17. 17. Okay, give me an example…
    18. 18. Headed to #SXSW, check out my panel on #robotkitties.
    19. 19. Travelocity 1. Goal: drive upsells & repeat sales 2. Spot #SXSW trending, setup automation 3. Trigger an email featuring car rental deals in Austin NOW 4. Trigger a “Flight & Hotel deals in Austin” in 6-months
    20. 20. Samsung 1. Goal: Get influencers buzzing about a new product 2. Tracking “SXSW” mentions by phone owners 3. Automated: When an influencer mentions… 4. Follow on Twitter 5. Email – Invite to a VIP event at SXSW
    21. 21. “As Seen on TV” 1. Goal: drive repeat sales across different product categories 2. Watching mentions of relevant terms in multiple categories 3. Send 10% off coupon for RobotDog 4. Add to “robotics” prospect list
    22. 22. RobotKitties 1. Goal: cultivate brand loyalty, delightful customer experience 2. Email a “thanks” from the R.K. CEO 3. Follow & DM on Twitter 4. Have an account rep call: Want more robot kitties?
    23. 23. But I already use…
    24. 24. Wait, no I don’t.
    25. 25. Stop By For a Demo roz@attentive.ly @rozlem facebook.com/getattentively @attentive_ly

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