INNOVATE YOUR BUSINESS AMIDST THE DIGITAL [R]EVOLUTION
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INNOVATE YOUR BUSINESS AMIDST THE DIGITAL [R]EVOLUTION

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Presented at The Project Revolution in Auckland by Hal Josephson, CEO & President, MediaSense

Presented at The Project Revolution in Auckland by Hal Josephson, CEO & President, MediaSense

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  • Grand overview - INNOVATE YOUR BUSINESS AMIDST THE DIGITAL [R]EVOLUTION Hal Josephson, CEO & President, MediaSense
  • Grand overview - INNOVATE YOUR BUSINESS AMIDST THE DIGITAL [R]EVOLUTION Hal Josephson, CEO & President, MediaSense
  • Grand overview
  • Grand overview
  • One has got to start somewhere, @ sunrise or sunset it really doesn’t matter as long as there is a new day tomorrow. Go for it! Why not be bold? Especially w/o being brazen…and when in doubt consider more possibilities, brainstorm as needed and often…do it internally or with the right mates
  • C’s are most important to me – those who know me know that my actions, style of being embody these 4 active verbs…
  • Dreams   by Langston Hughes Hold fast to dreams For if dreams die life is a broken-winged birdThat cannot fly.Hold fast to dreams for when dreams go, Life is a barren field, Frozen with snow. BE a DO’er
  • Sometimes having lots of options opens doors, certainly with solar, more panels more power and why not generate gratitude?
  • Star Trek always began to boldly go where no man has gone. Now we have and are moving towards not simply beaming up but digitizing everything…the world’s knowledge is multiple googlepetraflops or some sort measure and that knowledge is available to almost anyone
  • My son has been laying violin since he was 8, he’s not a prodigy but his passion can be heard when he plays. His immeersion in music has certainly changed his perspective…My fave quote for many years was MM’s We’re not sure who discovered water but certain it was not a fish.
  • They say, you can’t take it with you -- I’ve come to the conclusion that the only thing you can take is your reputation and the respect
  • Oversight, infallible/fallible, flamable/inflamable
  • Oversight, infallible/fallible, flamable/inflamable
  • Grand overview
  • Grand overview
  • Grand overview
  • Grand overview
  • Grand overview - INNOVATE YOUR BUSINESS AMIDST THE DIGITAL [R]EVOLUTION Hal Josephson, CEO & President, MediaSense

INNOVATE YOUR BUSINESS AMIDST THE DIGITAL [R]EVOLUTION Presentation Transcript

  • 1. 40 Years… in 90 Seconds (Fingers X‟d) 70‟s – videographer, television production, cable TV 80‟s – serial entrepreneur, teleconferencing, satellites 90‟s – technology licensing, intl. business development
  • 2. Good Ideas Change Synergy
  • 3. A Brief History ofTechnology and Innovation:
  • 4. Just over 100 Years Ago… “A Better Mousetrap!”• The Safety Pin• The Paper Clip• Toilet Paper• The Elevator• The Light Bulb (electricity)
  • 5. The first half of the 20th Century…“The BEST thing since sliced bread”• Mass Production• Airplane (commercialization)• Automobile (commercialization)• Consumer Photography + Phonograph• The Zipper, The Bra and The Bikini
  • 6. The late 20th Century… “Shifting to an Information Society”• Transistor• Television and Videography• The Personal Computer/Internet• The Mobile phone• Fiber optic Infrastructure• Post-It Notes
  • 7. The First Decade of the 21st Century… “Naughty” High-Tech Generation Living in the New Digital Economy• Google, MSN, Yahoo• facebook, LinkedIn, Twitter• iPhone/iPad,Smartphone• Amazon, Ebay• YouTube, Hulu• Pandora, Spotify
  • 8. Reference: Then and Now“Information Overload” “Prosuming” our Future
  • 9. Creating Regional Wealth Silicon Valley MAJOR OBSERVATIONS: Ireland Sweden Munich Cambridge Taiwan Israel Bangalore Sophia Antipolis
  • 10. Create CONTEXT: Establish/fund incubatorsCultivate angels/early risk capital Increase global collaboration Import thought leadershipCreate beachheads/landing pads Plan offshore in-market visits Nurture your ecosystem
  • 11. SF/Silicon Valley: My Take• A Thousand + Bay Area Angels• 1/3 of Global (Ad)venture Capital• 50+ Incubators + Hundreds of Events• Dotcom and Social Media “HUB”• China/SF• Early Adopter, Vanguard, “Bellweather” locale
  • 12. New Zealand: My Take• Go/Grow Global Mentality (NOT a market)• Internet/Mobile Startup “BOOM”• Gov. $upport -- NZVIF and NZSCIF• MSI/TechNZ/ATI R&D Investment Funding• Smart, Proud, Global KEA Network• Offshore Co-Venture (Valor and VIF)
  • 13. Effective Business Development in a Global Economy
  • 14. What Are You Trying to Achieve? What‟s your current BizDev/marketing strategy? What plan is in place? (Is it working?) What‟s the scope of your committed resources? Who will be your tactical team? (You?) How will your team be deployed? What‟s your timetable for results?
  • 15. What can you do to increase your customer, client or partners‟s ROI? Highly differentiated value propositions New BizDev/Marketing approaches or models Redefine your traditional four “P”s… “Guerrilla Marketing” techniques are essential(unless you have huge brand building/marketing budgets)
  • 16. Alliances/Partnerships: What‟s the opportunity to jointly and mutually leverage value? Design win/win situations that can be clearly articulated --- “it‟s a “no-brainer”! Create the RIGHT deal, with the right partner @ the right time Be clear who‟s managing the deal Craft an effective scale and scope TEST Pre-agree on reasonable exit options
  • 17. BizDev--- Marketing--- SalesBizDev Marketing SalesStrategy Positioning PitchesRelationships Differentiation NumbersReciprocity Advertising QuotasNetworking Promotion Closes
  • 18. What Matters to Me, from B to Z[No A,E,I,O,U,…plus no Q, („causeno one likes or wants to wait in HAL JOSEPHSONline)]
  • 19. BEGINNINGS BRAINSTORM BE BOLD
  • 20. COMMUNICATE CONNECT COLLABORATE CATALYZE
  • 21. DREAM & DO
  • 22. GENERATE Gratitude
  • 23. KNOWLEDGE OUR 21ST CENTURY FRONTIER
  • 24. PASSION PERSPECTIVE POINT OF VIEWIF YOU CHANGE THE WAY YOU LOOK AT THINGS, THE THINGS YOU LOOK AT CHANGE
  • 25. REPUTATION RESPECT
  • 26. SYNCHRONICITY SERENDIPITY SPONTANIETY
  • 27. TRUSTTENACITY
  • 28. SEEING 2020: Designing and Building Next Opportunities • The Future of Work – Entrepreneur-ing in the 21st Century • Shifting Global Wealth – Tapping Into the Adage - “Follow the Money” • An Asia Pacific Century – Prioritizing Biz/Dev in the A/P Time Zone • IP is King – Packaging & Positioning Your “Proprietary Technology” • Disruptive Technologies – Selling Anything from Anywhere to Anyone • The ART of Digital Sales – Creating/Maintaining Customer Connection
  • 29. SEEING 2020: Designing and Building Next Opportunities • Your Business Story – Putting Personality into Your Perspective • New Brand Thinking – Re-inventing Your Value Proposition • Dynamic Pricing – Profiting from “FREE”mium and Creative Margins • Business Development – Quantizing Your Marketing and Sales • Triple Bottom Line – Leveraging Your Difference That Makes A Difference • Exit Strategies – Scaling More Quickly From Idea to M&A or What‟s Next
  • 30. Manifest GREAT Ideas Embrace/CreateChange Generate GlobalSynergy
  • 31. 2012 (RE)reading List Outliers: The Story of Success by Malcolm Gladwell The Art of the Start by Guy Kawasaki The Lean Startup by Eric Ries Six Thinking Hats by Edward de Bono The World Is Flat, Thomas Friedman The Long Tail by Chris Anderson The New Normal by Roger McNamee Grouped by Paul Adams
  • 32. Gary Bolles is a Silicon Valley entrepreneur, producer of events, journo and software company founder. Currently, Gary is the co- founder of eParachute, an online resource for job-hunters, career changers, and 21st Century entrepreneurs around the world. This latest venture is based on the best selling careers book “What Color Is Your Parachute?” September 3-7 in NZ - Sept. 7 in Hawkes Bay Jon Leland is a marketing communications veteran, the founding director of creative services at USA Network, a keynote speaker, journalist, and an award-winning video writer/producer/director whose clients include AT&T, Xerox, HBO, Pacific Bell and Oracle. Currently he is president & creative director of the strategic online communications agency, ComBridges.com, and Dean of NewMarU.com, New Marketing University.Dec. 1-7 in NZ– Dec. 5 in Hawke‟s Bay
  • 33. NZ premiere at Hawke‟s Bay Opera House – November 9
  • 34. NZ Tour to be announced in 3 weeks18 investors and entrepreneurs in NZDecember 10 -14, AKL, WGN + HB
  • 35. Reid Hoffman Founder, Linkedin Angel Investor, Greylock Partners Author, The Startup of You“I invest in the same 3 themes that I‟ve been doing for the last 9 years, - networks, platforms and marketplaces.”“Every individual needs to think about themselves as the entrepreneur of their own life. How do you invest in yourself? How do you establish good plans and strategy?”“How do you take intelligent risk? How do you adapt to the future? If you do not do this, you are at serious risk.”