PFBE Poundbury Series 2009

EssEntial EvEnts Exploring innovativE urban thinking

The Poundbury SerieS 2009

LK

ExplorE a nEw
lEarn, discuss and
sustainablE sEttlEmEnt
nEtwork

The Convenient Remedy

Illustrations: front cover and background drawings by Léon Krier, “I have been trying to promote the kind of
from The Architectural Tuning of Settlements (PFBE, 2008).

Photography: portrait of HRH The Prince of Wales by development which is guided by a set of principles:
Alan Shawcross; aerial photography pages 1 and 2, by
Commission Air, copyright Duchy of Cornwall; Poundbury
roofscape, pages 1 and 5, Duchy of Cornwall; Poundbury principles such as timelessness, humility, sense of
market, pages 1 and 10, by Richard Ivey; building frontage,
pages 1 and 11, by Dan Cruickshank; all other photography
copyright The Prince’s Foundation for the Built Environment. place and priority for the use of local materials,
all of which result in communities that people
enjoy living in and which reflect local adaption.”
HRH The Prince of Wales, January 2008

The Prince’s Foundation for the Built Environment
19-22 Charlotte Road
London EC2A 3SG, United Kingdom
E enquiry@princes-foundation.org
T +44 (0)20 7613 8500
F +44 (0)20 7613 8599
www.princes-foundation.org

The Poundbury SerieS 2009 2
Introduction
STrucTuring SeTTlemenTS 5
The Poundbury experiment
SEmInAR 1, WEDnESDAy 11 FEBRUARy, PoUnDBURy, DoRSET

SuSTainable urbaniSm 6
The financial bottom line
SEmInAR 2, WEDnESDAy 18 mARCH, PoUnDBURy, DoRSET

removing The roadblockS 7
Highways, hierarchy and shared surfaces
SEmInAR 3, THURSDAy 14 mAy, PoUnDBURy, DoRSET

TranSPorT-orienTed develoPmenT 8
The growth agenda
SEmInAR 4, WEDnESDAy 24 JUnE, THE PRInCE’S FoUnDATIon, LonDon

low-carbon communiTieS and eco TownS 9
The Upton exemplar project
SEmInAR 5, WEDnESDAy 2 SEPTEmBER, UPTon, noRTHAmPTonSHIRE

mixed uSe 10
Getting the right mix
SEmInAR 6, WEDnESDAy 14 oCToBER, PoUnDBURy, DoRSET

geTTing The deTailS righT 11
Architectural tuning
SEmInAR 7, WEDnESDAy 18 novEmBER, PoUnDBURy, DoRSET

booking informaTion and furTher deTailS 12
execuTive educaTion PackageS 13
Learning through practical exemplars

The Poundbury SerieS 2009
The convenient remedy
Three compounding factors are changing our lives: by the year 2050, the global
population will have risen from six to nine billion; the average temperature will have
risen by between 2 and 6 °C; and, without a technological breakthrough, depletion of oil
and gas will have brought an end to cheap energy. Buildings and transportation make
up more than half of carbon emissions, so finding practical solutions to this global
catastrophe through smart development is essential.

Poundbury, the urban extension to dorchester, england, is recognized worldwide as one
of the most advanced solutions to urban settlement in the twenty-first century. it is used
by the uk government as a model for new development and enhancing rural economies.
The Poundbury Series, launched in 2007, is an annual series of seven lectures and tours
which are an essential experience for those involved in the planning, design and building
of housing developments in the uk and beyond. Those involved in the development
of Poundbury will demonstrate through a series of lectures, workshops and visits how
to implement these cutting-edge ideas. The underlying principles, established by the
masterplanner, léon krier, and put into practise by the duchy of cornwall, will be analysed
to help improve popular and specialist understanding of the place.
Poundbury was designed for the Prince of Wales by the as the government and development industry search for an appropriate model
masterplanner Léon Krier, and is being developed by for sustainable development in the twenty-first century, the Poundbury Series offers the
the Duchy of Cornwall. The Prince’s Foundation for opportunity to reflect on a model initiated by The Prince of wales twenty years ago which
the Built Environment makes use of Poundbury as a continues to gain credibility, not only in the uk but around the world.
platform for teaching and learning.
2

For the latest information about this event see
www.princes-foundation.org/poundbury

THE PRInCE’S FoUnDATIon FoR THE BUILT EnvIRonmEnT
thE poundbury sEriEs 2009: thE convEniEnt rEmEdy

Who is The PoundBury series for?
The course is tailored to all those working in the built environment implementing new
Save on TickeT PriceS
town plans and urban extensions, including key decision-makers, design team members, with PFBE membership
house builders, developers, land owners, planners, architects, landscape architects,
highways engineers, local politicians and council members. make a substantial saving on ticket prices by
hoW is eaCh evenT sTruCTured?
becoming a member of the prince’s Foundation for
Seminars take place between 10 am and 4 pm. The morning session comprises talks and the built Environment:
accompanied site tours. an informal lunch is provided to allow for networking, followed
normal single ticket price .................................... £ 175.00
by a keynote talk and an expert panel discussion with questions from the floor.
MusT The enTire PoundBury series Be Booked? or become a member of the PFBE:
each seminar can be booked individually, or the entire series can be booked at a reduced membership ............................................................... £ 75.00
rate. larger organisations may wish to send a different member of staff to each event to one Poundbury Series session ............................ £ 95.00
maximize learning potential.
total ........................... £ 170.00
Why aTTend The PoundBury series?
The built environment sector is awash with design guidance, codes and legislation to To become a member, please contact us:
help deliver sustainable settlements, but very few new developments match their lofty
aspirations. Poundbury stands out as a significant milestone in the consistent application T +44 (0) 20 7613 8584
of sustainable town-building principles. E membership@princes-foundation.org
www.princes-foundation.org/membership
are There oTher evenTs on PoundBury and susTainaBle urBanisM?
The Prince’s foundation offers a range of customized executive education courses, from
half-day lectures to two-day sessions, including
All Poundbury Series site visits and workshops. for more information, Taking iT furTher
events are CPD see inside the back page. Learn through practical exemplars with PFBE’s
accredited. executive education packages, see page 13.
3

Get the latest information about the series:


4



STrucTuring SeTTlemenTS
The Poundbury experiment
explore the essential ingredients needed to structure settlements which produce
sustainable, mixed-use communities appropriate to an era of rapid climate change and poundbury roofscape
increasing urbanisation.
SEmInAR 1
Speakers will discuss the background to the development of Poundbury and explore the
WEDnESDAy 11 FEBRUARy 2009
reasons behind its widespread attraction to developers, planners, politicians and housing
BRoWnSWoRD HALL, PUmmERy SqUARE,
providers. it will be a particularly helpful event for those wanting to gain a birds-eye
PoUnDBURy, DoRCHESTER, DT1 3GW
perspective on how to piece together the many layers of information required to form a
masterplan for sustainable, low-carbon, community building for the long term. oF InTEREST To:
The significance of learning from historical settlements and applying it to future Those taking strategic decisions in growth areas,
non-car dependent and self-sufficient communities was pioneered by léon krier more allocations, preparing local development frameworks
than twenty years ago. his research in this area and work for The Prince of wales was and regional spatial strategies who wish to set out clear
carried out at the time against much opposition, but is now becoming recognized as an principles early in the process which are based on the
essential tool in understanding why we got it so badly wrong in the twentieth century and study of traditional urban settlements:
how we can do better in the twenty-first.
◆ Planners
sPeakers inClude: ◆ Local government representatives and members
Ben Bolgar, director of design Theory and networks, Pfbe ◆ Urban designers from the public or private sector
simon Conibear, development manager for Poundbury, duchy of cornwall ◆ Architects and landscape architects
douglas duany, chair in ecology, Pfbe ◆ managers and directors of urban regeneration
John Massengale, architect and writer ◆ Private developers and house builders
roger scruton, architectural critic and philosopher
5

Get the latest information about this event:
www.princes-foundation.org/poundbury/series/1


SuSTainable urbaniSm
The financial bottom line
find out how to create value for your development through the application of the
timeless principles of sustainable urbanism. mixing uses helps to stimulate value

This event will explore the financial implications of adopting a residentially-led,
SEmInAR 2
mixed-use design model and how value is added over and above that of a conventional
WEDnESDAy 18 mARCH 2009
development project. The relationship between private and affordable housing will be
discussed together with the effect of creating a mixed-use environment which encourages
both a successful local economy and social interaction.
Speakers will present the findings of the report Valuing Sustainable Urbanism oF InTEREST To:
published by The Prince’s foundation in July 2007. They will explore the implications Those involved in land assembly, land ownership, taking
this has for other developments in the uk and in particular how significant land owners, strategic decisions on growth areas and looking to
whether private or public, should be considering their long term strategy towards achieve good long-term investment opportunities in
developing a sustainable future and increased portfolio value. new approaches to property development:
financing for the long term and enlightened equity ownership will also be discussed.
◆ Land owners in the public or private sectors
sPeakers inClude: ◆ Agents and property professionals
simon Conibear, duchy of cornwall ◆ Developers and house builders
John Cottrell, homes and communities agency (hca) ◆ managers and directors of urban regeneration
Julian harbottle, Savills Plc ◆ Local government representatives and policy makers
Gail Mayhew, consultant, Pfbe
noel isherwood, Poundbury representative, Pfbe

6



removing The roadblockS
Highways, hierarchy and shared surfaces
discover how Poundbury managed to break so many accepted highway rules, and yet
achieve exemplar status. an adopted highway in poundbury

This event will examine how the duchy of cornwall, their design team and west dorset
SEmInAR 3
district council together forged a new way forward for highway design in the uk in the
THURSDAy 14 mAy 2009
early 1990s. Speaker david Taylor, partner at alan baxter, was instrumental in producing
detailed designs based on european models of traditional urbanism—the basis of the
Poundbury masterplan by léon krier. one of the keys to the success of the venture
involved working from precedent that clearly worked in practise, rather than following oF InTEREST To:
regulations that had gone unquestioned for too long in the uk. how this information Those seeking to design and deliver sustainable
was gathered on location, assessed, and then turned into an acceptable code, will form infrastructure, across the whole of the built environment:
part of this discussion. ian madgwick, Senior development liaison engineer (highways)
at dorset county council, will share his long experience of the project. andy cameron, ◆ Highways engineers
co-author of Manual for Streets, will discuss how new ways of managing risk in highways ◆ Infrastructure designers
design have been applied to emerging exemplar projects. ◆ Transport engineers and policy makers
◆ Urban designers from the public or private sector
sPeakers inClude: ◆ Architects and landscapes architects
david Taylor, Partner at alan baxter ◆ managers and directors of urban regeneration
ian Madgwick, Senior development liaison engineer (highways), dorset county council ◆ Local government representatives
simon Conibear, development manager, duchy of cornwall ◆ Private developers
andrew Cameron, wSP group
noel isherwood, Poundbury representative, Pfbe
7



TranSPorT-orienTed develoPmenT
The growth agenda
discover how transport- or transit-oriented development and location efficiency can
reduce the carbon footprint by encouraging connectivity and walkability. integrating different transport modes, strasbourg

Transit-oriented development becomes more significant as we seek to return to
SEmInAR 4
public transport and non-car dependent environments, if we are to achieve anything
WEDnESDAy 24 JUnE 2009
approaching sustainable settlements. while Poundbury is a settlement based on walkable
THE PRInCE’S FoUnDATIon GALLERy
neighbourhoods, there is still a way to go before the inhabitants abandon their cars for
19-22 CHARLoTTE RoAD, LonDon EC2A 3SG
good. The transport strategy for new communities is a key component in reducing carbon
emissions and producing healthier environments for all. This event will look at the latest oF InTEREST To:
ideas and built examples of how to successfully integrate tight, vibrant urban settings with Those involved in designing and delivering transit-
efficient public transport to move around cities. orientated development to achieve reduced car
leading the debate will be hank dittmar, chief executive of The Prince’s foundation dependency and increased sustainability in all growth
for the built environment, co-author and editor with gloria ohland of The New Transit areas:
Town (island Press).
◆ Transport planners and policy makers
sPeakers inClude: ◆ Highway engineers and infrastructure providers
hank dittmar, chief executive, The Prince’s foundation for the built environment ◆ Planners and urban designers
Michael schabas, Transport Planner ◆ managers and directors of urban regeneration
Jeff kenworthy, Professor of Sustainability, curtin university of Technology, australia ◆ Integrated transport designers and engineers
report on Strasbourg integrated public transport system (based on Pfbe study tour) ◆ Local government representatives and members
◆ Town builders.

8



low-carbon communiTieS and eco
TownS — The Upton exemplar project
explore what it means to build sustainably and reduce carbon footprints by using natural
materials and systems rather than technologically complex, fossil-fuel based solutions. sustainable urban drainage, upton

with the pressure of climate change and the onset of oil depletion, what does it mean
SEmInAR 5
to build in a sustainable way, avoiding reliance on oil-based products, synthetic and
WEDnESDAy 2 SEPTEmBER 2009
toxic materials with high embodied energy? how should we deal with renewable energy
mEADoWS PRImARy SCHooL
supplies to new settlements? The development of the Code for Sustainable Homes, has
UPTon SqUARE, UPTon, noRTHAmPTon, nn5 4EZ
pushed the sustainable agenda arguably towards a high-tech solution for low carbon
building. This approach is in danger of being self defeating in the context of long-term oF InTEREST To:
sustainability. Those seeking simple buildable solutions to reducing
The building research establishment (bre) have invited The Prince’s foundation carbon footprint by adopting natural materials and
to design and build a house on their innovation Park during 2009. This house will be methods with built in longevity and adaptability:
presented, demonstrating the advantages of using a building model based on traditional
construction and natural systems, rather than highly technological ones. This event ◆ Architects and specifiers
will look at building construction, biodiversity, sustainable urban drainage— fully ◆ Builders and product suppliers
implemented at upton—renewable energy and the ecological principles which underpin ◆ Engineers and consultants in biodiversity.
our approach to building eco-towns. ◆ managers and directors of urban regeneration
◆ Landscape designers
sPeakers inClude (TBC): ◆ Infrastructure and road engineers
alan Baxter & associates, ecofirst ltd., homes and Communities agency, ◆ Local government representatives
Pell frischmann (consulting engineers), The Prince’s foundation, ◆ Private developers
Quartet design (landscape designers)
9



mixed uSe
Getting the right mix
look at the strategy behind the successful implementation of mixed uses to achieve a
truly vibrant and sustainable community. monthly market under brownsword hall, poundbury

The programme will explore how to develop a successful local economy with a distinct
SEmInAR 6
character, based on the careful arrangement of end users, including housing, retail, social
WEDnESDAy 14 oCToBER 2009
networks, small business and industry. in order to reduce car dependency and create a
quality environment with all the health benefits from walking and cycling, it is essential
that the daily needs of those living in the community are locally provided. developers
often believe that such an approach is too complicated, thus playing into the discredited oF InTEREST To:
1980s and 90s model of the out-of-town-superstore, car-dependent economy we have Those looking at how to deliver a successful mixture of
sadly come to accept as the norm. uses including retail, light industrial, mixed tenure and
at Poundbury, the free market and social objectives conjoin through the medium vibrant social networks:
of careful use-planning. The delivery techniques will be presented.
◆ Planners of town and neighbourhood centres.
sPeakers inClude (TBC): ◆ Urban designers from the public or private sector
andrew ashenden, creator of the marylebone high Street revival as ceo of howard de ◆ Architects from the public or private sectors
walden estates ◆ managers and directors of urban regeneration
simon dow, The guinness Trust, social housing provider at Poundbury ◆ Housing associations
simon Conibear, Poundbury development manager, duchy of cornwall ◆ Local government representatives
noel isherwood, Poundbury representative, Pfbe ◆ Social service providers

10



geTTing The deTailS righT
Architectural tuning
explore how to produce architectural detailing which functions well, produces dignified
architecture and creates a coherent language essential to good urbanism. balancing beauty and utility—traditional architecture

The Prince’s foundation is currently exploring sustainable construction through
SEmInAR 7
collaborative work with bre, using hempcrete, clay blocks and other naturally produced
WEDnESDAy 18 novEmBER 2009
or grown materials. The seminar will describe how this research will offer a new direction
to the building industry in the uk in its drive to become more sustainable. The process
of an evolving tradition will be discussed, as consideration is given to what effect a new
pallet of naturally produced or grown materials might have on traditional detailing. oF InTEREST To:
we will also look at the role of historical precedent and local building types and Those looking for a way to produce a higher quality of
how they can inform the planning of new settlements. by reflecting local identity in the urbanism by exploring architectural design and detailing
detail, places are created that people enjoy and where time and weathering, rather than based on the principal of evolving tradition:
detracting, add to appeal and, ultimately, value.
◆ Architects and designers
sPeakers inClude (TBC): ◆ Urban designers from the public or private sector
Ben Bolgar, director of design Theory and networks, Pfbe ◆ Built environment professionals
dan Cruickshank, broadcaster of architecture programmes, bbc ◆ Planners and development control officers
Ben Pentreath, The working group, house designer, Poundbury ◆ House builders and developers
Peterjohn smyth, esha architects, house designer, Poundbury
francis Terry, Quinlan & francis Terry architects, designers of Queen mother Square,
Poundbury

11



The Poundbury SerieS
Booking details
all seminars take place over the course of one day, usually from 10 am to 4 pm. a full
programme, including timings, will be sent to all registrants prior to each event.

rates include lunch and refreshments.

Full rate ....................................................................... £ 175.00
members ..................................................................... £ 95.00
Students ...................................................................... £ 35.00

for details regarding this and other events in the series, and to reserve your place, please
contact gareth davies:

E gareth.davies@princes-foundation.org
T 020 7613 8573

all possible attempts have been made to ensure the information contained in this
document was correct at the time of going to press. however there may be occasions when
event times, locations or speakers may have to change. for up-to-date information, always
check The foundation’s web site:

shopping colonnade, pummery square, poundbury

12



execuTive educaTion PackageS
Learning through practical exemplars
The Prince’s foundation for the Built environment believes in learning and teaching
through practical exemplars, and offers a range of tailored education programmes learning from built projects
based on our experience of more than thirty projects in the uk.
moRE InFoRmATIon
We CoMe To you you CoMe To us Packages accommodate 5–50 people each and can be
The foundation’s knowledge and visit foundation exemplar projects, learn tailored to your organisation’s specific requirements.
principles, presented in talks, workshops about their design and delivery, and take For full details and prices, and to discuss your needs,
and design masterclasses, all tailored to part in a technical workshop. please contact noel Isherwood:
your specific project or area.
Lecture and tour (short day) E noel.isherwood@princes-foundation.org
Lecture based (half day) Theory, background, tour and discussion. T 020 7613 8531
Theory, case studies and discussion.
Technical workshop (full day) LoCATIonS oF FoUnDATIon ExEmPLAR PRoJECTS
Workshop based (full day) Theory, background and technical lecture South-west: Poundbury, Dorset
Theory, case studies and design or workshop. St. Austell, Cornwall
masterclass. midlands: Upton, northampton
Tour and full workshop (two days)
Jewellery quarter, Birmingham
Place-based workshop (one or two days) Theory, background, tour, specialist
Camp Hill, nuneaton
Theory, case studies, and a hands-on technical input and workshop.
yorkshire: Little Germany, Bradford
design masterclass based on a specific
Cottingley, Bradford
project.
All executive education north-east: Westoe, Sunderland
events are CPD accredited.
13

For full details, contact
noel.isherwood@princes-foundation.org

FRonT CovER ILLUSTRATIon By Léon KRIER
Poundbury TourS
for those who wish to visit Poundbury but cannot make the series dates, or don’t need
a fully-tailored executive education package (see page 13), we can organize tours and
accommodation for a minimum of eight people.

for those coming from outside the uk, the Poundbury tours can be linked to visits to
other places relevant to traditional urbanism,
such as nearby bath or bristol, or a location
of your choice. we also have a filmed
walking tour of Poundbury presented by the
neW senior felloWs PuBliCaTions bbc Tv historian, dan cruickshank.
To purchase either of the first two publications by for more details, contact noel isherwood,
our Senior Fellows, Léon Krier (The Architectural Pfbe’s Poundbury representative:
Tuning of Settlements) and Ray Gindroz (The place
E noel.isherwood@princes-foundation.org
of dwelling) at £12.00 each, please contact
dan cruickshank T 020 7613 8500
Carla marchesan on 020 7613 8507

the prince’s Foundation for the built Environment is an educational charity which
exists to improve the quality of people’s lives by teaching and practising timeless and
ecological ways of planning, designing and building.

We believe that if we can understand and apply time-tested principles, building once more
The Prince’s Foundation for the Built Environment in a sustainable way, we will reap improvements in public health, in livelier and safer streets
19-22 Charlotte Road and in a more affordable lifestyle for families and individuals. The Prince’s Foundation for
London EC2A 3SG, United Kingdom the Built Environment believes that building in a sustainable way will reap benefits for
E enquiry@princes-foundation.org
T +44 (0)20 7613 8500 communities and result in neighbourhoods that accrue higher value over time.
F +44 (0)20 7613 8599 President: HRH The Prince of Wales. The Prince’s Foundation, a company limited by guarantee, number 3579567; registered in England
www.princes-foundation.org and Wales; registered office: 19-22 Charlotte Road, London EC2A 3SG; a registered charity, number 1069969; vAT number 839 8984 44.

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