Presentation from Ingeniux User Conference (#igxuc13) by Jeff Johnson of Primacy.
Session Title: Content and IA Strategy with Impact: Maximizing the Content Experience Using Topics, Themes, and Taxonomy
Lost in the conversation of online and offline communications, Web governance, content management, and authorship is how to effectively create the “connective tissue” that brings it all together in the form of an effective content and information architecture (IA) strategy.
This session looks at the power of developing unique topics, themes and taxonomy to unify the overall content experience across online (and offline) channels for your key audiences, regardless of your organizational structure or content governance model.
Clipping is a handy way to collect important slides you want to go back to later.