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Transcript

  • 1. What The Future
    OfAdvertising ?
  • 2. What The Future
    OfAdvertising ?
  • 3.
  • 4. 1950
    Populationneeds to consume
    Demand > offers
  • 5. 1950
    Populationneeds to consume
    Demand > offers
    Created
  • 6. 1970
    demand = offer
    Choicebetween 2 or 3 brands
    Consumer likes advertising
  • 7. 1970
    demand = offer
    Choicebetween 2 or 3 brands
    Consumer likes advertising
  • 8. 1980
    Consumer begin to change
    No more brand loyalty
    Consumers want something new / Creative
  • 9. 1980
    Consumer begin to change
    No more brand loyalty
    Consumers want something new / Creative
  • 10. 1990
    Consumer is difficult to convince
    many offers & many advertising
    Radio, newspapers, billboard, TV…
    Every media are colonialized
    The Marketissaturated
  • 11. 1990
    golden age
    Of advertising
    The Marketissaturated
  • 12. 2000
    Marketers Create the Customer
    Relationship
    Managament
    Internet born…
    But a new way of life isborntoo…
  • 13. Toomuchadvertising,
    killed the advertising
  • 14. In 2010:
    A Guardian survey shows:
    86% of the population switchchannel
    whenit’sadvertising.
    Vandskensurvey shows:
    A growth of 100% of advertising budget
    Will impact by 2% the sales.
  • 15. Take one person
  • 16. This person talk Withotherpersons
  • 17. There isdifferent
    group of persons
  • 18. And companiesdidadverstising …
  • 19.
  • 20. But today …
  • 21. We are all connected
  • 22.
  • 23. Weare influent
  • 24. WeShare
    In the future everyonewillbe
    world-famous for 15 minutes
  • 25. WeShare
    In the future everyonewillbe
    world-famous for 15 minutes
    ON
  • 26. Welooking for
  • Create
    VIRAL
  • 34. Create
    Whichwillbeshared :
    10
    100
    1 ‘000
    10‘000
    100 ‘000
    1 ‘000’000
    10’000’000
    VIRAL
  • 37.
  • 38. VIRAL
  • 39. Community
    Management
    PR 2.0
  • 40. Community
    Management
    Create content, information…
  • 41. Community
    Management
    & Shareit
    Via social network
  • 42. Community
    Management
    & Shareit
    Via social network
  • 43. Guerilla
    Marketing
  • 44. Guerilla
    Marketing
    Unconventional
    Interactive
    Unexpected places
    Tampon Buzz
  • 45. Product placement
    Currently…
  • Product placement
    The future…
  • 50. Product placement
    The future…
    … is Limited
    TV stations lobbying
  • 51. Consumer
    Use to be
    Only
    A consumer
  • 52. But Today
    Consumer is…