• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Sponsorship Webinar PPT
 

Sponsorship Webinar PPT

on

  • 518 views

2011 AFFC Webinar on Sponsorships

2011 AFFC Webinar on Sponsorships

Statistics

Views

Total Views
518
Views on SlideShare
518
Embed Views
0

Actions

Likes
0
Downloads
8
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • This is Sam Stern, President of CAP Brand Marketing. Today we’re building upon what you learned in the leveraging media partners webinar by discussing how to make the most of strategic sponsorships.
  • Good Morning everybody! Welcome to today’s webinar: Building a successful Sponsorship Program. This is Sam Sternof CAP Brand Marketing. I’m here with Melissa Thompson our Account Manager and Social Media Guru!.Today we’re building upon what you learned in the leveraging media partners webinar by discussing how to make the most of strategic sponsorships. While our discussions are timely in that they will help you with your Jingle Bell Run work, they are intended to help inform and maximize your approach and results on all Arthritis Foundation Florida Events. To that end, The Patterson Foundation is providing for our teaching, sharing and coaching time to ensure this year’s event series is the best in Arthritis Foundation Florida Chapter history. We are once again recording this webinar for future use and referral.Last recording was noisy, so we are muting your sound today and ask that you use the chat function to ask questions. We will stop frequently to allow for questions. Let’s begin
  • lots of competition in the marketplace, we need to stand out, We want to bring value, not just ask for a donationWe don’t want to waste time on bad matches. Like donor cultivation, may not happen this year,
  • .Think of all the things we have that could be of value to a sponsorHow can the assets be used, combined into something of value to a sponsor
  • GOES BACK TO LAST WEBINAR WHY WE TALKED ABOUT CUME, CIRCULATION, REACHRadio reaches x amount of listeners newspaper, tv, online, outdoor, race attendeesHow can we combine the assets to create promotions? Facebook Contest.ala last year, Coupon the print ad, coupon the gift bag, mention the race for a free? Foursquare promotion.
  • We’ve created materials for you to develop you own custom proposals.This is what the grid looks like. We will take time later in the webinar to review
  • Health or family oriented (health clubs, running, outdoors cycling, kayaking mfg
  • Database, Statewide I would recommend CRM, or Google Docs. Contacts and addressesWebsite - CSR, Company officer bio’s, business goalsGoogle – General search, officer/manager search – google newsLinkedin – Corporate page and employees Facebook – Company page Twitter – Search company, officersThink Long term – Cultivate sponsors for next year and other events.
  • Script – It’s about you, not about themMake friends
  • Health or family oriented (health clubs, running, outdoors cycling, kayaking mfg
  • This will show you were listeningBe Creative - can you use the assets to develop a customized solution, integrate the sponsor in a unique way.Very few people do any sort of sponsorship these days without a business goal in mind, whether it’s sales, entertaining customers,, employee relations, awareness or visibilityA successful proposal details what you can do for the sponsor, not the other way around. It shows understanding of the sponsors needs, and explains in detail what you plan on offeringSpell check
  • Health or family oriented (health clubs, running, outdoors cycling, kayaking mfg
  • Health or family oriented (health clubs, running, outdoors cycling, kayaking mfg

Sponsorship Webinar PPT Sponsorship Webinar PPT Presentation Transcript

  • Building a Successful Sponsorship Program
  • Agenda• Building Value for Sponsors• Develop Sponsor Target List• Getting the Meeting• Conducting the Meeting• Proposal Writing• Working Session• Q&A
  • Building Value For Sponsors• Identify Assets – Media – Signage – Event Recognition – Posters – T-shirts – Annual Meeting – Wrist Bands – Gift Bags – Race/Walk series – Public Relations – Social Media• Leverage assets
  • Building Value For Sponsors• Package the Assets – Count Impressions – Build Promotions – Assign Value – Create different sponsorship levels – Create Grid
  • Develop Sponsor Target List• Think Strategically – An Arthritis tie in – Good Psychographic Fit? – Geographic footprint• Develop Criteria – Budget – Community Involvement
  • Develop Sponsor Target List• Build Database• Research Database – Company Website – Google – Linkedin – Facebook – Twitter• Prioritize Database
  • Getting the Meeting• Develop Script• Call for meeting – Introduce yourself to the gatekeeper – Leave Voicemail – Call Again in Three days – Leave Voicemail – Send Email – Book Appointment or move on
  • The Meeting• Do your homework• Don’t sell, Listen• Ask good questions• Find out business and marketing objectives• End the meeting by offering to come back with a plan that addresses their specific needs• Close on next meeting date
  • Develop the Proposal• Summarize what you learned in the meeting• Be Creative• Solve the business problem• Be Specific• Be mistake free
  • Proposal Structure• Executive Summary• Current Situation• Our Strategy• Pricing• Approval
  • Jingle Bell Run/Walk 2011DIAMOND PARTNER - $10,000CORPORATE RECOGNITION OPPORTUNITIES· Alignment with statewide event – a unique, season kickoff traditionCOMPANY LOGO EXPOSURE· Logo on print, on-line and TV advertising· Logo on race signage· Logo on web banners· Logo on Jingle Bell Run/Walk website with link option· Logo on T-shirtsPRE JINGLE BELL RUN/WALK PUBLICITY· Special recognition in television, radio, newspaper and in-line ads for Jingle Bell Run/Walk 2011· Company prominently featured in press releases· Social media supportOTHER OPPORTUNITIES· Customized promotional plan to accommodate your corporate goals· Special Recognition at the annual meetingON-SITE RECOGNITION· Special on-site recognition· Promotional possibilities available at various race locations (banners, give-aways etc.)CATEGORY EXCLUSIVITY OPTION IN BUSINESS CATEGORY
  • Jingle Bell Run/Walk 2011GOLD PARTNERCORPORATE RECOGNITION OPPORTUNITIES· Alignment with statewide event – a unique, season kickoff traditionCOMPANY LOGO EXPOSURE· Logo on print and TV advertising· Logo on race signage· Logo on T-shirts· Logo on Jingle Bell Run/Walk website with link optionPRE JINGLE BELL RUN/WALK PUBLICITY· Special mentions in radio advertisements for Jingle Bell Run/Walk 2011· Company mentioned in relevant press releases· Social media supportOTHER OPPORTUNITIES· Special Recognition at the annual meetingON-SITE RECOGNITION· Promotional possibilities available at various town locations (banners, give-aways etc.) GOLD PARTNER $6,000
  • Jingle Bell Run/Walk 2011!SILVER PARTNERCORPORATE RECOGNITION OPPORTUNITIES· Alignment with statewide event – a unique, season kickoff traditionCOMPANY LOGO EXPOSURE· Logo on race signage· Name on T-shirts· Name on website with link optionPRE JINGLE BELL RUN/WALK PUBLICITY· Mention in press releases· Social media supportON-SITE RECOGNITION· Promotional possibilities available at race locations (give-aways etc.)!Silver Partner $2,000
  • MARKETING VALUE JINGLE BELLRUN/WALK: ! Reach (how many attendees at the races) people on race day ! Aggressive Public Relations initiative, including and audience of nearly 5,000 on social media ! Pre Race events at (fill in the blank) attended by xxxxx people Value ! More than $xx,xxx value in Radio commercials and promotions two weeks prior to Jingle Bell Run/Walk 2011 ! More than $xx,xxx value in TV commercials and promotions two weeks prior to Jingle Bell Run/Walk 2011 ! More than $xx,xxx value in Print ads and promotions two weeks prior to Jingle Bell Run/Walk 2011 ! More than $xx,xxx value in On-line Banner ads and promotions two weeks prior to Jingle Bell Run/Walk 2011 ! More than $xx,xxx value in Billboard ads and promotions two weeks prior to Jingle Bell Run/Walk 2011 ! 2000 (?) t-shirts Value ! 500 posters (?) exposure to over (xxxx) people Value Diamond Total Value- $xxx,xxx
  • https://cc.readytalk.com/play?id=1pa9 p2
  • Questions