10 things - version 2012

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Our "10 Things you should know" presentation from 2012. Enjoy watching.

Our "10 Things you should know" presentation from 2012. Enjoy watching.

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  • 1. VERSION 2012A PRESENTATION BY EVAN VAN LISSUM
  • 2. 1. Act now
  • 3. DIGITAL WILL FUCK YOU UP
  • 4. IT’S A COMPLEX NIGHTMARE“The irony is that while there have never been more ways to reach consumers, it’s never been harder to connect with them.”- Jakeman, CCO Activision
  • 5. ADAPT OR DIE“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” - Darwin
  • 6. DESTROYED BYDIGITAL TECHNOLOGY
  • 7. TV STILL BIGGEST. ONLINE CLOSE BEHIND.PRINT GETTING SMASHED. €70.000 OTHER 20% €50.000 ONLINE 38% €30.000 €10.000 TELEVISION 42% €0 2007 2008 2009 2010 2011 Source : Business Insider
  • 8. DEATH OFMASS MARKETING= End of lazy marketing
  • 9. CONTENT ISN’T KING. CONVERSATION IS. MEDIA CONVERSATION BRANDS CONSUMERS Source : André Duval
  • 10. Marketing in the future is like sex.Only the losers will have to pay for it. (Jon Bond)
  • 11. EARNED MEDIA IS KING Word of Mouth (WOM) and publishingcontent into free channels climb to the top Source : Soda Report
  • 12. OWNED MEDIA IS QUEEN Natural search and social brand platforms are major priorities Source : Soda Report
  • 13. PAID MEDIA BECOMES JESTERBranded video content and sponsorships show strong growth Source : Soda Report
  • 14. BUDGET SHIFTSFROM TRADITIONAL TO DIGITAL50%40% 41% 40% Significantly decreasing (--)30% Somewhat decreasing (-) 27% 26% Staying the same (=) 25%20% Somewhat increasing (+) 18% Significantly increasing (++)10% 11% 7% 4% 2%0% PAID EARNED/OWNED Source : Soda Report
  • 15. INSURANCE - 2005 VS NOW Source: Touchpoints Global Norms
  • 16. 1. Act now2. Is your business social?
  • 17. Source: Christoph Schmaltz
  • 18. Source: Christoph Schmaltz
  • 19. From B2B/B2C to P2P
  • 20. Making one person responsiblefor your social activity,is like giving a phone to only one employee.
  • 21. Personal branding.Will employees with larger networks,gain higher salaries? Read: Forbes
  • 22. 1. Act now2. Is your business social?3. Agency of the future
  • 23. BEFORE THE CRISISPRODUCT DEVELOPMENT
  • 24. DURING THE CRISISPRODUCT DEVELOPMENT
  • 25. LEANGOALS
  • 26. WELCOME TO THE AGE OF AGILE CREATIVITY LEAN (product development) Ideas in marketing AGILE (software development)
  • 27. http://youtu.be/aQUvcJXdOQ4
  • 28. Source: Think with Google
  • 29. 1. Act now2. Is your business social?3. Agency of the future4. Mobile first
  • 30. GLOBAL INTERNETDEVICE SALES Source : Business Insider
  • 31. What do people do on mobile? everything they do online (+ Angry birds and Instagram (100 mio in 2 yrs))
  • 32. There is no “mobile web”
  • 33. THEY PLAY GAMES AND SOCIAL NETWORK..Daily Smartphone App Consumption, Minutes Per Category Source : Business Insider
  • 34. What about mobile content?
  • 35. No other content, but
  • 36. cut the bullshit! Source: @brad_frost
  • 37. Source: @brad_frost
  • 38. Source: @brad_frost
  • 39. think mobile first
  • 40. OLD CONTEXT
  • 41. NEW CONTEXT
  • 42. 1. Act now2. Is your business social?3. Agency of the future4. Mobile first5. App versus mobile web
  • 43. MOBILE WEBSITE MOBILE APP Source: Smart Insights
  • 44. Source: Smart Insights
  • 45. TOTAL TIME SPENTUSING MOBILE WEB VS. APPS Source : Business Insider
  • 46. more mobile browsingbut more time spent on apps
  • 47. Hybrid apps
  • 48. CROSSOVER APP AND MOBILE WEB Source: Frankwatching
  • 49. 1. Act now2. Is your business social?3. Agency of the future4. Mobile first5. App versus mobile web6. Social today
  • 50. Half of the B2C marketers have no clueSocial media has the potential to build my brand,but I am not sure how to capitalize on it.
  • 51. Half of the agencies neither Source: Tom Fishburne
  • 52. To understand social,go home and talk to your friends.
  • 53. EMBRACE ONGOING IMPERFECTION THE ROAD TO SUCCESS
  • 54. “Our challenge is that a lot of people think tv,print and Billboard and try to apply that to Facebook” Paul Adams, Global head of Brand Design Cartoon: Tom Fishburne
  • 55. Source: Tom Fishburne
  • 56. 1. Act now2. Is your business social?3. Agency of the future4. Mobile first5. App versus mobile web6. Social today7. Social tomorrow
  • 57. The future of is
  • 58. NOTHING
  • 59. There will not be anotherFacebook, Twitter or Google+
  • 60. It’s the end of social mediaas a thing, a place, a destination
  • 61. THE FUTURE IS A PROTOCOL
  • 62. We are at 2% of the real social revolution Source: Baekdal
  • 63. 1. Act now2. Is your business social?3. Agency of the future4. Mobile first5. App versus mobile web6. Social today7. Social tomorrow8. Facebook
  • 64. 62%satisfaction report by ForeSee. avg 74%
  • 65. ARE WE SOCIAL TIRED?
  • 66. NO!We are tired of all the things that get inthe way of being social Source: Baekdal
  • 67. WE HAVE NO CONTROL
  • 68. WE ARE GUEST IN THEIR GARDEN
  • 69. EDGERANK Source: Viral and social
  • 70. EDGERANK Source: Viral and social
  • 71. EDGERANK 1. Timing: Thuesday, Wednesday, weekend. Around 9am 2. Be direct: ask for share, comment or like 3. Be Consistent: post at least once a day 4. Ask open-ended questions (Where, Why, When, Whould,...) 5. Use photos and videos 6. Post interesting and helpful content. No continual self-promotion 7. Offer specials and discounts 8. Use Facebook Sponsored Stories Ads to highlight News Feed Posts 9. Post directly from your Facebook Page. No 3rd party apps 10. Keep it short. Max 80 characters Source: Viral and social
  • 72. 1. Act now2. Is your business social?3. Agency of the future4. Mobile first5. App versus mobile web6. Social today7. Social tomorrow8. Facebook9. Pinterest
  • 73. No reading, just scanning Show me, don’t tell me
  • 74. IDEA & CONTENT CURATION Collect everything on the internetand order it into your own personal space
  • 75. A STEP INTO THE FUTURE OF SOCIAL
  • 76. 1. Act now2. Is your business social?3. Agency of the future4. Mobile first5. App versus mobile web6. Social today7. Social tomorrow8. Facebook9. Pinterest10. Going viral
  • 77. Created by Duval Guillaume Modem
  • 78. Consumer reactions to TNT’s hugely viral“dramatic surprise” video demonstratethe effectiveness of unique, entertaining content Source: Wave Metrix
  • 79. Consumers discuss the effectiveness of the video as an ad more than anything else: Source: Wave Metrix
  • 80. The ad drives consumers to perceive TNT as a unique, clever brand. Source: Wave Metrix
  • 81. THIS IS A PRESENTATION BY EVAN VAN LISSUM, THANK YOU FOR WATCHINGJOIN US FOR UPDATES ON WWW.FACEBOOK.COM/THEPARKINGLOTOR VISIT WWW.THEPARKINGLOT.COM