VERSION 2012A PRESENTATION BY EVAN VAN LISSUM
1. Act now
DIGITAL WILL FUCK YOU UP
IT’S A COMPLEX NIGHTMARE“The irony is that while there have never been more ways to reach consumers,   it’s never been har...
ADAPT OR DIE“It is not the strongest of the species that survives, nor the most intelligent that survives.    It is the on...
DESTROYED BYDIGITAL TECHNOLOGY
TV STILL BIGGEST. ONLINE CLOSE BEHIND.PRINT GETTING SMASHED.      €70.000                              OTHER    20%      €...
DEATH OFMASS MARKETING= End of lazy marketing
CONTENT ISN’T KING. CONVERSATION IS.                    MEDIA                 CONVERSATION   BRANDS                       ...
Marketing in the future is like sex.Only the losers will have to pay for it.                (Jon Bond)
EARNED MEDIA IS KING  Word of Mouth (WOM) and publishingcontent into free channels climb to the top                       ...
OWNED MEDIA IS QUEEN Natural search and social brand  platforms are major priorities                                   Sou...
PAID MEDIA BECOMES JESTERBranded video content and sponsorships          show strong growth                               ...
BUDGET SHIFTSFROM TRADITIONAL TO DIGITAL50%40%                                                 41%                  40%   ...
INSURANCE - 2005 VS NOW                          Source: Touchpoints Global Norms
1. Act now2. Is your business social?
Source: Christoph Schmaltz
Source: Christoph Schmaltz
From B2B/B2C to P2P
Making one person responsiblefor your social activity,is like giving a phone to only one employee.
Personal branding.Will employees with larger networks,gain higher salaries?                                       Read: Fo...
1. Act now2. Is your business social?3. Agency of the future
BEFORE THE CRISISPRODUCT DEVELOPMENT
DURING THE CRISISPRODUCT DEVELOPMENT
LEANGOALS
WELCOME TO THE AGE OF AGILE CREATIVITY LEAN (product development)                          Ideas in marketing AGILE (softw...
http://youtu.be/aQUvcJXdOQ4
Source: Think with Google
1. Act now2. Is your business social?3. Agency of the future4. Mobile first
GLOBAL INTERNETDEVICE SALES                  Source : Business Insider
What do people do on mobile? everything they do online     (+ Angry birds and Instagram (100 mio in 2 yrs))
There is no “mobile web”
THEY PLAY GAMES AND SOCIAL NETWORK..Daily Smartphone App Consumption, Minutes Per Category                                ...
What about mobile content?
No other content, but
cut the bullshit!                    Source: @brad_frost
Source: @brad_frost
Source: @brad_frost
think mobile first
OLD CONTEXT
NEW CONTEXT
1. Act now2. Is your business social?3. Agency of the future4. Mobile first5. App versus mobile web
MOBILE WEBSITE   MOBILE APP                              Source: Smart Insights
Source: Smart Insights
TOTAL TIME SPENTUSING MOBILE WEB VS. APPS                            Source : Business Insider
more mobile browsingbut more time spent on apps
Hybrid apps
CROSSOVER APP AND MOBILE WEB                               Source: Frankwatching
1. Act now2. Is your business social?3. Agency of the future4. Mobile first5. App versus mobile web6. Social today
Half of the B2C marketers have no clueSocial media has the potential to build my brand,but I am not sure how to capitalize...
Half of the agencies neither                               Source: Tom Fishburne
To understand social,go home and talk to your friends.
EMBRACE ONGOING IMPERFECTION     THE ROAD TO SUCCESS
“Our challenge is that a lot of people think tv,print and Billboard and try to apply that to Facebook”                Paul...
Source: Tom Fishburne
1. Act now2. Is your business social?3. Agency of the future4. Mobile first5. App versus mobile web6. Social today7. Socia...
The future of   is
NOTHING
There will not be anotherFacebook, Twitter or Google+
It’s the end of social mediaas a thing, a place, a destination
THE FUTURE IS A PROTOCOL
We are at 2% of the real social revolution                                        Source: Baekdal
1. Act now2. Is your business social?3. Agency of the future4. Mobile first5. App versus mobile web6. Social today7. Socia...
62%satisfaction report by ForeSee. avg 74%
ARE WE SOCIAL TIRED?
NO!We are tired of all the things that get inthe way of being social                                         Source: Baekdal
WE HAVE NO CONTROL
WE ARE GUEST IN THEIR GARDEN
EDGERANK           Source: Viral and social
EDGERANK           Source: Viral and social
EDGERANK   1. Timing: Thuesday, Wednesday, weekend. Around 9am   2. Be direct: ask for share, comment or like   3. Be Cons...
1. Act now2. Is your business social?3. Agency of the future4. Mobile first5. App versus mobile web6. Social today7. Socia...
No reading, just scanning Show me, don’t tell me
IDEA & CONTENT CURATION   Collect everything on the internetand order it into your own personal space
A STEP INTO THE FUTURE OF SOCIAL
1. Act now2. Is your business social?3. Agency of the future4. Mobile first5. App versus mobile web6. Social today7. Socia...
Created by Duval Guillaume Modem
Consumer reactions to TNT’s hugely viral“dramatic surprise” video demonstratethe effectiveness of unique, entertaining con...
Consumers discuss the effectiveness of the video as an ad more than anything else:                                        ...
The ad drives consumers to perceive TNT as a unique, clever brand.                                                        ...
THIS IS A PRESENTATION BY EVAN VAN LISSUM, THANK YOU FOR WATCHINGJOIN US FOR UPDATES ON WWW.FACEBOOK.COM/THEPARKINGLOTOR V...
10 things - version 2012
10 things - version 2012
10 things - version 2012
10 things - version 2012
10 things - version 2012
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10 things - version 2012

  1. 1. VERSION 2012A PRESENTATION BY EVAN VAN LISSUM
  2. 2. 1. Act now
  3. 3. DIGITAL WILL FUCK YOU UP
  4. 4. IT’S A COMPLEX NIGHTMARE“The irony is that while there have never been more ways to reach consumers, it’s never been harder to connect with them.”- Jakeman, CCO Activision
  5. 5. ADAPT OR DIE“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” - Darwin
  6. 6. DESTROYED BYDIGITAL TECHNOLOGY
  7. 7. TV STILL BIGGEST. ONLINE CLOSE BEHIND.PRINT GETTING SMASHED. €70.000 OTHER 20% €50.000 ONLINE 38% €30.000 €10.000 TELEVISION 42% €0 2007 2008 2009 2010 2011 Source : Business Insider
  8. 8. DEATH OFMASS MARKETING= End of lazy marketing
  9. 9. CONTENT ISN’T KING. CONVERSATION IS. MEDIA CONVERSATION BRANDS CONSUMERS Source : André Duval
  10. 10. Marketing in the future is like sex.Only the losers will have to pay for it. (Jon Bond)
  11. 11. EARNED MEDIA IS KING Word of Mouth (WOM) and publishingcontent into free channels climb to the top Source : Soda Report
  12. 12. OWNED MEDIA IS QUEEN Natural search and social brand platforms are major priorities Source : Soda Report
  13. 13. PAID MEDIA BECOMES JESTERBranded video content and sponsorships show strong growth Source : Soda Report
  14. 14. BUDGET SHIFTSFROM TRADITIONAL TO DIGITAL50%40% 41% 40% Significantly decreasing (--)30% Somewhat decreasing (-) 27% 26% Staying the same (=) 25%20% Somewhat increasing (+) 18% Significantly increasing (++)10% 11% 7% 4% 2%0% PAID EARNED/OWNED Source : Soda Report
  15. 15. INSURANCE - 2005 VS NOW Source: Touchpoints Global Norms
  16. 16. 1. Act now2. Is your business social?
  17. 17. Source: Christoph Schmaltz
  18. 18. Source: Christoph Schmaltz
  19. 19. From B2B/B2C to P2P
  20. 20. Making one person responsiblefor your social activity,is like giving a phone to only one employee.
  21. 21. Personal branding.Will employees with larger networks,gain higher salaries? Read: Forbes
  22. 22. 1. Act now2. Is your business social?3. Agency of the future
  23. 23. BEFORE THE CRISISPRODUCT DEVELOPMENT
  24. 24. DURING THE CRISISPRODUCT DEVELOPMENT
  25. 25. LEANGOALS
  26. 26. WELCOME TO THE AGE OF AGILE CREATIVITY LEAN (product development) Ideas in marketing AGILE (software development)
  27. 27. http://youtu.be/aQUvcJXdOQ4
  28. 28. Source: Think with Google
  29. 29. 1. Act now2. Is your business social?3. Agency of the future4. Mobile first
  30. 30. GLOBAL INTERNETDEVICE SALES Source : Business Insider
  31. 31. What do people do on mobile? everything they do online (+ Angry birds and Instagram (100 mio in 2 yrs))
  32. 32. There is no “mobile web”
  33. 33. THEY PLAY GAMES AND SOCIAL NETWORK..Daily Smartphone App Consumption, Minutes Per Category Source : Business Insider
  34. 34. What about mobile content?
  35. 35. No other content, but
  36. 36. cut the bullshit! Source: @brad_frost
  37. 37. Source: @brad_frost
  38. 38. Source: @brad_frost
  39. 39. think mobile first
  40. 40. OLD CONTEXT
  41. 41. NEW CONTEXT
  42. 42. 1. Act now2. Is your business social?3. Agency of the future4. Mobile first5. App versus mobile web
  43. 43. MOBILE WEBSITE MOBILE APP Source: Smart Insights
  44. 44. Source: Smart Insights
  45. 45. TOTAL TIME SPENTUSING MOBILE WEB VS. APPS Source : Business Insider
  46. 46. more mobile browsingbut more time spent on apps
  47. 47. Hybrid apps
  48. 48. CROSSOVER APP AND MOBILE WEB Source: Frankwatching
  49. 49. 1. Act now2. Is your business social?3. Agency of the future4. Mobile first5. App versus mobile web6. Social today
  50. 50. Half of the B2C marketers have no clueSocial media has the potential to build my brand,but I am not sure how to capitalize on it.
  51. 51. Half of the agencies neither Source: Tom Fishburne
  52. 52. To understand social,go home and talk to your friends.
  53. 53. EMBRACE ONGOING IMPERFECTION THE ROAD TO SUCCESS
  54. 54. “Our challenge is that a lot of people think tv,print and Billboard and try to apply that to Facebook” Paul Adams, Global head of Brand Design Cartoon: Tom Fishburne
  55. 55. Source: Tom Fishburne
  56. 56. 1. Act now2. Is your business social?3. Agency of the future4. Mobile first5. App versus mobile web6. Social today7. Social tomorrow
  57. 57. The future of is
  58. 58. NOTHING
  59. 59. There will not be anotherFacebook, Twitter or Google+
  60. 60. It’s the end of social mediaas a thing, a place, a destination
  61. 61. THE FUTURE IS A PROTOCOL
  62. 62. We are at 2% of the real social revolution Source: Baekdal
  63. 63. 1. Act now2. Is your business social?3. Agency of the future4. Mobile first5. App versus mobile web6. Social today7. Social tomorrow8. Facebook
  64. 64. 62%satisfaction report by ForeSee. avg 74%
  65. 65. ARE WE SOCIAL TIRED?
  66. 66. NO!We are tired of all the things that get inthe way of being social Source: Baekdal
  67. 67. WE HAVE NO CONTROL
  68. 68. WE ARE GUEST IN THEIR GARDEN
  69. 69. EDGERANK Source: Viral and social
  70. 70. EDGERANK Source: Viral and social
  71. 71. EDGERANK 1. Timing: Thuesday, Wednesday, weekend. Around 9am 2. Be direct: ask for share, comment or like 3. Be Consistent: post at least once a day 4. Ask open-ended questions (Where, Why, When, Whould,...) 5. Use photos and videos 6. Post interesting and helpful content. No continual self-promotion 7. Offer specials and discounts 8. Use Facebook Sponsored Stories Ads to highlight News Feed Posts 9. Post directly from your Facebook Page. No 3rd party apps 10. Keep it short. Max 80 characters Source: Viral and social
  72. 72. 1. Act now2. Is your business social?3. Agency of the future4. Mobile first5. App versus mobile web6. Social today7. Social tomorrow8. Facebook9. Pinterest
  73. 73. No reading, just scanning Show me, don’t tell me
  74. 74. IDEA & CONTENT CURATION Collect everything on the internetand order it into your own personal space
  75. 75. A STEP INTO THE FUTURE OF SOCIAL
  76. 76. 1. Act now2. Is your business social?3. Agency of the future4. Mobile first5. App versus mobile web6. Social today7. Social tomorrow8. Facebook9. Pinterest10. Going viral
  77. 77. Created by Duval Guillaume Modem
  78. 78. Consumer reactions to TNT’s hugely viral“dramatic surprise” video demonstratethe effectiveness of unique, entertaining content Source: Wave Metrix
  79. 79. Consumers discuss the effectiveness of the video as an ad more than anything else: Source: Wave Metrix
  80. 80. The ad drives consumers to perceive TNT as a unique, clever brand. Source: Wave Metrix
  81. 81. THIS IS A PRESENTATION BY EVAN VAN LISSUM, THANK YOU FOR WATCHINGJOIN US FOR UPDATES ON WWW.FACEBOOK.COM/THEPARKINGLOTOR VISIT WWW.THEPARKINGLOT.COM
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