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  • 1. The Online Project Getting to Know The Middle East’s Leading Digital Agency SOCIAL SAUDIS A closer look on the behavior of Saudi users on Social Networks. Mostly engages between USER IN SAUDI Facebook The average Facebook 6pm-8pm 51% of Saudi users Mohammad * use Facebook in the Arabic interface Married Age: 30 years old Most active day is Wednesday Mostly engages between 6-8 pm Uses Facebook through Android mobile Connected to the pages: STC, Extra stores 5M USERS Age group on use Facebook through their mobile 64% 32% 25 31% feature phones Largest 7.8 MILLION USERS in Saudi Arabia Twitter 34 FACEBOOK 45+ Smallest Saudi Users 74% 26% The average Twitter USER IN SAUDI Smiley faces are used 1.5 times less on Twitter than on Facebook Ahmad 89% * tweet in Arabic 28% OF USERS in 2013 engaged with #hashtags Tweets mostly in Arabic Mostly tweets around midnight Uses Twitter through his iPhone Tweets about: 26_ _ _ # _ # On average # _ _ # # _ # 3 users tweet TIMES A DAY Saudi twitter users mostly tweet around midnight FRIDAY most active day of the week 20.4M VIDEO For the top 30 views on Keek CHANNELS EACH 185.4K views per video Abdullah* Video Platforms 33.5M video views Subscribed to: Watches on Youtube: Follows on Keek: LoujainHathloul, silver000 Checks Youtube on a daily basis The average video CONSUMER IN SAUDI Frequency of posting Keek 6 1 video every 6 days uploaded video 25 YouTube 83.5K AVERAGE views per video Top YouTube channels 1 video every 25 days 401 on YouTube 110 on Keek Top Keek channels sultan_altwam LoujainHathloul badr_alzidan silver000 * We created the above characters based on the most common trends we observed in the data collected from each platform. Designed by The Online Project DUBAI • RIYADH • AMMAN