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From start-up to strategic growth business: How A Suit That Fits is accelerating growth by focusing on marketing and the consumer  - by Christina Richardson, representing A Suit That Fits as Head of Marketing and founder of The Nurture Network
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From start-up to strategic growth business: How A Suit That Fits is accelerating growth by focusing on marketing and the consumer - by Christina Richardson, representing A Suit That Fits as Head of Marketing and founder of The Nurture Network

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Presenting at the Fashion & Beauty Summit on March 14th 2012, Christina talked a little about the journey of how award-winning tailoring company A Suit That Fits has gone from 0 to £3million in 5 …

Presenting at the Fashion & Beauty Summit on March 14th 2012, Christina talked a little about the journey of how award-winning tailoring company A Suit That Fits has gone from 0 to £3million in 5 years with very little marketing budget. She then went on to talk through a series of key changes made to shift the business from a start-up mindset to an entrepreneurial growth-business mindset - and how putting marketing and the consumer at the centre of the organisation is pioneering the next stages of this significant growth.

Published in: Business, News & Politics

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  • 1. ChristinaRichardson
  • 2. It started with a simple idea… “To give everyone a suit that fits” Fitting your frame, budget, and personality
  • 3. @ChristinaR13
  • 4. @ChristinaR13Photograph by Rankin for the BT Essence of the Entrepreneur award
  • 5. @ChristinaR13
  • 6. @ChristinaR13Now in 33 locations nationwide
  • 7. @ChristinaR13
  • 8. @ChristinaR13
  • 9. @ChristinaR13Extensive in-house PR...National London Online Local
  • 10. @ChristinaR13...with some guerrilla stunts
  • 11. @ChristinaR13...dressing celebrities Rick Edwards Will Greenwood Sultan Kosan Ronnie O’Sullivan Channel 4 & T4 England Rugby World Snooker World champion World’s Tallest Man for presenter Cup winner Guinness World Records
  • 12. @ChristinaR13...and winning awards
  • 13. @ChristinaR131. Review every part of the business that touches our consumer
  • 14. @ChristinaR132. Really honed in on our consumer
  • 15. @ChristinaR13
  • 16. @ChristinaR133. Become ruthlessly objectives driven
  • 17. @ChristinaR134. Fewer, bigger, better
  • 18. @ChristinaR13#aSuitForSuccess
  • 19. @ChristinaR135. Spread the word wherever we can
  • 20. @ChristinaR13
  • 21. @ChristinaR136. Measure everything
  • 22. @ChristinaR13
  • 23. @ChristinaR13Interested in collaborating with like-minded brands?There is an interesting platform in development, see www.thenurturenetwork.co.uk/BrandConnect