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ChristinaRichardson
It started with a simple idea… “To give everyone a suit that fits”     Fitting your frame, budget, and personality
@ChristinaR13
@ChristinaR13Photograph by Rankin for the BT Essence of the Entrepreneur award
@ChristinaR13
@ChristinaR13Now in 33 locations nationwide
@ChristinaR13
@ChristinaR13
@ChristinaR13Extensive in-house PR...National     London        Online   Local
@ChristinaR13...with some guerrilla stunts
@ChristinaR13...dressing celebrities  Rick Edwards     Will Greenwood          Sultan Kosan            Ronnie O’Sullivan  ...
@ChristinaR13...and winning awards
@ChristinaR131. Review every part of the business   that touches our consumer
@ChristinaR132. Really honed in on our consumer
@ChristinaR13
@ChristinaR133. Become ruthlessly objectives driven
@ChristinaR134. Fewer, bigger, better
@ChristinaR13#aSuitForSuccess
@ChristinaR135. Spread the word wherever we can
@ChristinaR13
@ChristinaR136. Measure everything
@ChristinaR13
@ChristinaR13Interested in collaborating with like-minded brands?There is an interesting platform in development, see  www...
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From start-up to strategic growth business: How A Suit That Fits is accelerating growth by focusing on marketing and the consumer - by Christina Richardson, representing A Suit That Fits as Head of Marketing and founder of The Nurture Network

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Presenting at the Fashion & Beauty Summit on March 14th 2012, Christina talked a little about the journey of how award-winning tailoring company A Suit That Fits has gone from 0 to £3million in 5 years with very little marketing budget. She then went on to talk through a series of key changes made to shift the business from a start-up mindset to an entrepreneurial growth-business mindset - and how putting marketing and the consumer at the centre of the organisation is pioneering the next stages of this significant growth.

Published in: Business, News & Politics
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Transcript of "From start-up to strategic growth business: How A Suit That Fits is accelerating growth by focusing on marketing and the consumer - by Christina Richardson, representing A Suit That Fits as Head of Marketing and founder of The Nurture Network"

  1. 1. ChristinaRichardson
  2. 2. It started with a simple idea… “To give everyone a suit that fits” Fitting your frame, budget, and personality
  3. 3. @ChristinaR13
  4. 4. @ChristinaR13Photograph by Rankin for the BT Essence of the Entrepreneur award
  5. 5. @ChristinaR13
  6. 6. @ChristinaR13Now in 33 locations nationwide
  7. 7. @ChristinaR13
  8. 8. @ChristinaR13
  9. 9. @ChristinaR13Extensive in-house PR...National London Online Local
  10. 10. @ChristinaR13...with some guerrilla stunts
  11. 11. @ChristinaR13...dressing celebrities Rick Edwards Will Greenwood Sultan Kosan Ronnie O’Sullivan Channel 4 & T4 England Rugby World Snooker World champion World’s Tallest Man for presenter Cup winner Guinness World Records
  12. 12. @ChristinaR13...and winning awards
  13. 13. @ChristinaR131. Review every part of the business that touches our consumer
  14. 14. @ChristinaR132. Really honed in on our consumer
  15. 15. @ChristinaR13
  16. 16. @ChristinaR133. Become ruthlessly objectives driven
  17. 17. @ChristinaR134. Fewer, bigger, better
  18. 18. @ChristinaR13#aSuitForSuccess
  19. 19. @ChristinaR135. Spread the word wherever we can
  20. 20. @ChristinaR13
  21. 21. @ChristinaR136. Measure everything
  22. 22. @ChristinaR13
  23. 23. @ChristinaR13Interested in collaborating with like-minded brands?There is an interesting platform in development, see www.thenurturenetwork.co.uk/BrandConnect
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