B Cycle for a Sustainable WorldB-Cycle for a Sustainable World

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How can a bicycle sharing system impact our modern cities? The real cost of cars and an oil based economy explored. Making the bicycle into a public utility- can help make greener, richer communities. …

How can a bicycle sharing system impact our modern cities? The real cost of cars and an oil based economy explored. Making the bicycle into a public utility- can help make greener, richer communities. Presentation made at World Usability Day 2009, Dayton Ohio, 12 Nov 2009

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  • 1. David Esrati @esrati The Next Wave www.thenextwave.biz @thenextwave
  • 2. usability + sustainability David Esrati @esrati The Next Wave www.thenextwave.biz @thenextwave
  • 3. Bikes are fun.
  • 4. Bikes are green Bikes are increasingly present in all our cities today. But they are not part of transportation in our cities. Dayton, Ohio 2010
  • 5. Cars are not green Dayton, Ohio 2010
  • 6. Cars are not green Five billion gallons of fuel are wasted every year from cars idling in traffic Those same traffic delays represent nine billion dollars in lost productivity Overall, traffic congestion costs the US economy $78 billion a year The average commuter spends 50 hours every year stuck in traffic Congestion is no longer limited to big cities, it’s found on more than 60 percent of all urban roadways By 2032 traffic delays will more than double and CO2 emissions traced to congestion will reach 60 million tons Dayton, Ohio 2010
  • 7. We live in interesting times: Cars cost: Macro Dayton, Ohio 2010
  • 8. We live in interesting times: Cars cost: Macro Annually The United States: •produces 10% of the world's petroleum •consumes 26% of the world's total production. Cars and light trucks are the single largest users of petroleum, consuming about 43% of the total. Overall, cars and light trucks consume about 16% of the total energy used in the U.S. Automobiles are a major source of air pollution: •10% of suspended particulates (dust from roads is 50% of total) •51% of carbon monoxide •33 % of carbon dioxide •34% of volatile organic compounds •34% of nitrogen oxides http://www.bikesatwork.com/carfree/automobiles-and-environment.html Dayton, Ohio 2010
  • 9. Wecost: in interesting times: Cars live Micro Average Annual Household Expenditures, 2004 Item Proportion of Total Expenditure Shelter (mortgage or rent) 32% Car Ownership/Operating Expenses 17% Food 13% Pensions & SS contributions 10% Text Utilities 7% Health Care 6% Entertainment 5% Clothing 4% Household Furnishing 4% Education 2% Department of Labor's Bureau of Labor Statistics http://www.bikesatwork.com/carfree/cost-of-car-ownership.html Dayton, Ohio 2010
  • 10. Wecost: in interesting times: Cars live Micro Average Annual Household Expenditures, 2004 Item Proportion of Total Expenditure Shelter (mortgage or rent) 32% Car Ownership/Operating Expenses 17% Food 13% The average Pensions & SS contributions 10% homeʼs car Text Utilities 7% expenses almost match food and Health Care 6% healthcare costs Entertainment 5% Clothing 4% Household Furnishing 4% Education 2% Department of Labor's Bureau of Labor Statistics http://www.bikesatwork.com/carfree/cost-of-car-ownership.html Dayton, Ohio 2010
  • 11. We live in interesting times: Cars take up space Dayton, Ohio 2010
  • 12. We live in interesting times: Cars take up space In urban areas, road surfaces cover about 1/5 of all available land. Rural roads in 1997 covered an estimated 13,363 square miles of land, an area larger the state of Maryland. Urban roads covered an additional 4,012 square miles, an area larger than Delaware. http://www.bikesatwork.com/carfree/automobiles-and- environment.html Dayton, Ohio 2010
  • 13. We live in interesting times: Cars take up space In urban areas, road surfaces cover about 1/5 of all available land. Rural roads in 1997 covered an estimated 13,363 square miles of land, an area larger the state of Maryland. Urban roads covered an additional 4,012 square miles, an area larger than Delaware. http://www.bikesatwork.com/carfree/automobiles-and- environment.html Each employee driving a single car to work requires at least 300 square feet for a parking space. Depending on real estate values these spaces can be very expensive. http://ecenter.colorado.edu/greening_cu/2002/page3.html Dayton, Ohio 2010
  • 14. We live in interesting times: Cars take up space In urban areas, road surfaces cover about 1/5 of all available land. Rural roads in 1997 covered an estimated 13,363 square miles of land, an area larger the state of Maryland. Urban roads covered an additional 4,012 square miles, an area larger than Delaware. http://www.bikesatwork.com/carfree/automobiles-and- environment.html Each employee driving a single car to work requires at least 300 square feet for a parking space. Depending on real estate values these spaces can be very expensive. http://ecenter.colorado.edu/greening_cu/2002/page3.html Cars end up in landfills, used tires become an ongoing environmental hazard. http://www.bikesatwork.com/carfree/automobiles-and-environment.html Dayton, Ohio 2010
  • 15. Bicycles are compact, clean, efficient, healthy, simple, low maintenance, and fun. Dayton, Ohio 2010
  • 16. Bicycles just arenʼt everywhere you need one. Dayton, Ohio 2010
  • 17. Introducing B-cycle Dayton, Ohio 2010
  • 18. Introducing B-cycle   Dayton, Ohio 2010
  • 19. B-station Dayton, Ohio 2010
  • 20. B-station Each kiosk will utilize solar power and will be cellular / Wi-Fi networked. The system is modular and scalable. Dayton, Ohio 2010
  • 21. Dayton, Ohio 2010
  • 22. Dayton, Ohio 2010
  • 23. Dayton, Ohio 2010
  • 24. Dayton, Ohio 2010
  • 25. Dayton, Ohio 2010
  • 26. Intermodal Transportation Current transportation models can be enhanced. What would a Phase 1 look like in Dayton? Link to Dayton Bcycle map Dayton, Ohio 2010
  • 27. Normalize the Bicycle Dayton, Ohio 2010
  • 28. Dayton, Ohio 2010
  • 29. How B-cycle would be a change We live in interesting times: agent for Dayton Dayton, Ohio 2010
  • 30. How B-cycle would be a change We live in interesting times: agent for Dayton Positions Dayton as a forward thinking green community Dayton, Ohio 2010
  • 31. How B-cycle would be a change We live in interesting times: agent for Dayton Positions Dayton as a forward thinking green community Puts Dayton in the same sentence as world class cities: Paris, Montreal, Denver, DC, Minneapolis Dayton, Ohio 2010
  • 32. How B-cycle would be a change We live in interesting times: agent for Dayton Positions Dayton as a forward thinking green community Puts Dayton in the same sentence as world class cities: Paris, Montreal, Denver, DC, Minneapolis Ties in with our history of 2 bicycle builders Dayton, Ohio 2010
  • 33. How B-cycle would be a change We live in interesting times: agent for Dayton Positions Dayton as a forward thinking green community Puts Dayton in the same sentence as world class cities: Paris, Montreal, Denver, DC, Minneapolis Ties in with our history of 2 bicycle builders Integrates with our world class bike trail system Dayton, Ohio 2010
  • 34. How B-cycle would be a change We live in interesting times: agent for Dayton Positions Dayton as a forward thinking green community Puts Dayton in the same sentence as world class cities: Paris, Montreal, Denver, DC, Minneapolis Ties in with our history of 2 bicycle builders Integrates with our world class bike trail system Reduces need for parking in urban core, key areas like UD, MVH, WSU, Sinclair campuses Dayton, Ohio 2010
  • 35. How B-cycle would be a change We live in interesting times: agent for Dayton Positions Dayton as a forward thinking green community Puts Dayton in the same sentence as world class cities: Paris, Montreal, Denver, DC, Minneapolis Ties in with our history of 2 bicycle builders Integrates with our world class bike trail system Reduces need for parking in urban core, key areas like UD, MVH, WSU, Sinclair campuses Unleashes people from parking spaces- Sinclair students become mobile. Dayton, Ohio 2010
  • 36. How B-cycle would be a change We live in interesting times: agent for Dayton Positions Dayton as a forward thinking green community Puts Dayton in the same sentence as world class cities: Paris, Montreal, Denver, DC, Minneapolis Ties in with our history of 2 bicycle builders Integrates with our world class bike trail system Reduces need for parking in urban core, key areas like UD, MVH, WSU, Sinclair campuses Unleashes people from parking spaces- Sinclair students become mobile. Attractive selling point to the “Creative Class” Dayton, Ohio 2010
  • 37. How B-cycle would be a change We live in interesting times: agent for Dayton Positions Dayton as a forward thinking green community Puts Dayton in the same sentence as world class cities: Paris, Montreal, Denver, DC, Minneapolis Ties in with our history of 2 bicycle builders Integrates with our world class bike trail system Reduces need for parking in urban core, key areas like UD, MVH, WSU, Sinclair campuses Unleashes people from parking spaces- Sinclair students become mobile. Attractive selling point to the “Creative Class” Enhances “walkable” community plans Dayton, Ohio 2010
  • 38. Real Environmental Impact Real Environmental Impact Dayton, Ohio 2010
  • 39. Real Environmental Impact Real Environmental Impact 50% of the working population commutes five miles or less to work Dayton, Ohio 2010
  • 40. Real Environmental Impact Real Environmental Impact 50% of the working population commutes five miles or less to work A short, four-mile round trip by bicycle keeps about 15 pounds of pollutants out of the air we breathe Dayton, Ohio 2010
  • 41. Real Environmental Impact Real Environmental Impact 50% of the working population commutes five miles or less to work A short, four-mile round trip by bicycle keeps about 15 pounds of pollutants out of the air we breathe The average person loses 13 pounds commuting by bike Dayton, Ohio 2010
  • 42. Real Environmental Impact Real Environmental Impact 50% of the working population commutes five miles or less to work A short, four-mile round trip by bicycle keeps about 15 pounds of pollutants out of the air we breathe The average person loses 13 pounds commuting by bike Forty percent of all car trips are made within two miles of home Dayton, Ohio 2010
  • 43. Real Environmental Impact Real Environmental Impact 50% of the working population commutes five miles or less to work A short, four-mile round trip by bicycle keeps about 15 pounds of pollutants out of the air we breathe The average person loses 13 pounds commuting by bike Forty percent of all car trips are made within two miles of home Just increasing cycling from one to one and a half percent would save 462 million gallons of fuel Dayton, Ohio 2010
  • 44. Real Environmental Impact Real Environmental Impact 50% of the working population commutes five miles or less to work A short, four-mile round trip by bicycle keeps about 15 pounds of pollutants out of the air we breathe The average person loses 13 pounds commuting by bike Forty percent of all car trips are made within two miles of home Just increasing cycling from one to one and a half percent would save 462 million gallons of fuel Traffic in Paris has been reduced by five percent Dayton, Ohio 2010
  • 45. Rider Projections Sponsorship Annual Membership: 4% of population Daily Membership: 8% of population Average Distance Ridden: 2-4 mi Number of Rides Per Day: 5-10 Suggested Pricing: Annual Individual $50 Annual Corporate $40 Annual Student $30 1-Day $3 7-Day $10 30-Day $25 * Projections based upon European bike sharing participation statistics. Dayton, Ohio 2010
  • 46. Transformational Usability Real Environmental Impact Dayton, Ohio 2010
  • 47. Transformational Usability Real Environmental Impact The B-cycle becomes a public utility Dayton, Ohio 2010
  • 48. Transformational Usability Real Environmental Impact The B-cycle becomes a public utility Population density can increase due to lower parking demands Dayton, Ohio 2010
  • 49. Transformational Usability Real Environmental Impact The B-cycle becomes a public utility Population density can increase due to lower parking demands Decreasing the dependence on the car can elevate standard of living Dayton, Ohio 2010
  • 50. Transformational Usability Real Environmental Impact The B-cycle becomes a public utility Population density can increase due to lower parking demands Decreasing the dependence on the car can elevate standard of living Less pollution and reliance on foreign oil Dayton, Ohio 2010
  • 51. Transformational Usability Real Environmental Impact The B-cycle becomes a public utility Population density can increase due to lower parking demands Decreasing the dependence on the car can elevate standard of living Less pollution and reliance on foreign oil Healthier community via transportation via B-cycle Dayton, Ohio 2010
  • 52. Transformational Usability Real Environmental Impact The B-cycle becomes a public utility Population density can increase due to lower parking demands Decreasing the dependence on the car can elevate standard of living Less pollution and reliance on foreign oil Healthier community via transportation via B-cycle Lower infrastructure maintenance costs Dayton, Ohio 2010
  • 53. Transformational Usability Real Environmental Impact The B-cycle becomes a public utility Population density can increase due to lower parking demands Decreasing the dependence on the car can elevate standard of living Less pollution and reliance on foreign oil Healthier community via transportation via B-cycle Lower infrastructure maintenance costs Makes increased social interaction possible- no more caged drivers Dayton, Ohio 2010
  • 54. Transformational Usability Real Environmental Impact The B-cycle becomes a public utility Population density can increase due to lower parking demands Decreasing the dependence on the car can elevate standard of living Less pollution and reliance on foreign oil Healthier community via transportation via B-cycle Lower infrastructure maintenance costs Makes increased social interaction possible- no more caged drivers Bikes are fun Dayton, Ohio 2010
  • 55. Thank you Thank you B Dayton, Ohio 2010
  • 56. Thank you Thank you B Dayton, Ohio 2010 www.bcycle.com www.esrati.com/bcycle Dayton, Ohio 2010