Search Engine Optimization (SEO) Dr.Anuj Gupta (CEO) www.nexpider.com ‘ Spread the word’

What is a Search Engine??? www.nexpider.com ‘ Spread the word’

What is Search Engine Optimization??? SEO Cont…4 www.nexpider.com ‘ Spread the word’

SEO is the process of improving the volume or quality of traffic on web sites from search engines via search results. SEO aims to improve rankings for relevant keyword in search results. Why Search engines are so important? Search engines are the biggest resources of your websites traffic. Higher traffic means more visitors. More visitors means more customers and higher profit. SEO 3 Cont… www.nexpider.com ‘ Spread the word’

Why Search engines are so important?

Search engines are the biggest

resources of your websites traffic.

Higher traffic means more visitors.

More visitors means more

customers and higher

profit.

Why Search Engine optimization??? 85% of all traffic on the internet is referred from a search engine 90% of all users don’t look past the first 30 results (most only view top 10) Why SEO Cont…6 www.nexpider.com ‘ Spread the word’

85% of all traffic on the internet is

referred from a search engine

90% of all users don’t look

past the first 30 results

(most only view

top 10)

Why SEO 5 cont… Cost-effective advertising. Many websites aren’t even indexed, most are poorly optimized and get very little traffic from the search engines. Clear and measurable ROI. Operates under this assumption: More (relevant) traffic + Good Conversion Rate=More Sales/Leads www.nexpider.com ‘ Spread the word’

Cost-effective advertising.

Many websites aren’t even indexed, most are

poorly optimized and get very little traffic from

the search engines.

Clear and measurable ROI.

Operates under this assumption:

Anatomy of a Search Engine www.nexpider.com ‘ Spread the word’

What WE Do? Research desirable keywords and search phrases Identify search phrases to target “ Cleans” and optimizes a website’s HTML code for appropriate keyword density Helps in writing copy to appeal search engines and website visitors Studies competitors www.nexpider.com ‘ Spread the word’

Research desirable keywords and search phrases

Identify search phrases to target

“ Cleans” and optimizes a website’s HTML

code for appropriate keyword density

Helps in writing copy to appeal search engines

and website visitors

Studies competitors

SEO Process www.nexpider.com ‘ Spread the word’

On Page SEO is done on pages of the website to maximize its performance in search engines On Page optimization stands for methods and techniques used to host a server. On Page SEO effects websitelisting in natural results. On page factors are controlled by coding on website pages . www.nexpider.com ‘ Spread the word’ On page cont…12 On Page optimization

On Page SEO is done on pages of the website to

maximize its performance in search engines

On Page optimization stands for methods and

techniques used to host a server.

On Page SEO effects websitelisting in natural

results.

On page factors are controlled by coding

on website pages .

www.nexpider.com ‘ Spread the word’ On page 11 cont… On Page cont…13

www.nexpider.com ‘ Spread the word’ On Page 12 cont…

Off Page Optimization Off Page Optimization is be done off the pages of website to maximize its performance in search engines Off page optimization gives back links to your site and it requires a lot of work to be done on daily basis. It helps maximize website performance in search engine for target keywords. www.nexpider.com ‘ Spread the word’ Off Page cont…15

Off Page Optimization is be done off the

pages of website to maximize its performance

in search engines

Off page optimization gives

back links to your site and it requires a lot

of work to be done on daily basis.

It helps maximize website performance in

search engine for target keywords.

www.nexpider.com ‘ Spread the word’ Off Page 14 cont…

What SEO is NOT Search Engine Submission only. “ Submit your website to 5,000 search engines.” An overnight process A one-time process. www.nexpider.com ‘ Spread the word’ ‘

Search Engine Submission only.

“ Submit your website to 5,000 search

engines.”

An overnight process

A one-time process.

Basic Tips & Optimization Techniques Research keywords related to your business. Identify competitors , utilize benchmarking techniques and identify level of competition. Utilize descriptive title tags for each page Ensure that your text is HTML text and not image text Use text links when possible Use appropriate keywords in your content and internal hyperlinks www.nexpider.com ‘ Spread the word’ Basic Tips Cont…18

Research keywords related to your business.

Identify competitors , utilize benchmarking

techniques and identify level of competition.

Utilize descriptive title tags for each page

Ensure that your text is HTML text and not

image text

Use text links when possible

Use appropriate keywords in your content and

internal hyperlinks

Use appropriate keywords in your content and internal hyperlinks Obtain inbound links from related websites. Monitor your search engine rankings and more importantly your website traffic statistics and sales/leads Produced. Educate yourself about search engine marketing or consult a search engine optimization firm or SEO expert www.nexpider.com ‘ Spread the word’ Basic Tips 17 cont…

Use appropriate keywords in your content and

internal hyperlinks

Obtain inbound links from related websites.

Monitor your search engine rankings and

more importantly your website traffic statistics

and sales/leads Produced.

Educate yourself about search engine

marketing or consult a

search engine optimization firm

or SEO expert

Questions And Answer www.nexpider.com ‘ Spread the word’ Question Answer

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