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Does Google                                PageRank                             really reflect the                        ...
What is Pagerank?• Google PageRank is a patented algorithm,used by Google to evaluate relativeimportance of different webp...
Links == Votes • To Google, links are like votes that websites cast in order to vouch for other websites. • It’s like sayi...
Backlinks• More backlinks a website has, the better itwould be to get a link from it. Technically it’strue, but there is o...
“The more you give, the more you get”        If Google decides that some of your activities do not        look Natural lik...
Google Toolbar• Based on “who knows whom”, Googlegives each page a rank, from 0 to 10.To view the rank, you need to instal...
Uses of Pagerank  • It can give you a general idea about how well your site is doing in  terms of link-building.  • If you...
Google Pagerank -- Search Engine Rankings  • There is no substantial connection between a high PageRank and high  Google ...
PageRank NOT a reliable indicator of your                websites progress:  • Infrequent updates –                    Goo...
PageRank NOT a reliable indicator of your                websites progress:  •     Limited sphere of application –        ...
PageRank NOT a reliable indicator of your                websites progress:  •     Irrelevant for Google local search resu...
PageRank NOT a reliable indicator of your                websites progress:  •     Imprecise scale –                   Pag...
Google PageRank really shows a relative              value of your site, based on quality and                        quant...
www.thenetresearcher.comfkhan@ thenetresearcher.com
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Does Google PageRank really reflect the SEO success?

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Google PageRank really shows a relative value of your site, based on quality and quantity of its links.

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Transcript of "Does Google PageRank really reflect the SEO success?"

  1. 1. Does Google PageRank really reflect the SEO success?www.thenetresearcher.comfkhan@thenetresearcher.com
  2. 2. What is Pagerank?• Google PageRank is a patented algorithm,used by Google to evaluate relativeimportance of different webpages, based onthe number of their links to other pages onthe World Wide Web. The algorithm wasnamed after Larry Page, one of itsdevelopers, thus the name - PageRank.• The idea was to make Google SearchEngine results more accurate, by taking intoaccount "connections" of websites.• In a word, the more links pointing to yourwebsite there are, the more "popular" it www.thenetresearcher.comappears to Google. fkhan@thenetresearcher.com
  3. 3. Links == Votes • To Google, links are like votes that websites cast in order to vouch for other websites. • It’s like saying “Oh, I know that guy, he’s really great, reliable, and worth dealing with”. So, these votes are not of equal value. The vote of a website that has lots of backlinks is of a greater value than the vote of a website nobody links to.www.thenetresearcher.comfkhan@thenetresearcher.com
  4. 4. Backlinks• More backlinks a website has, the better itwould be to get a link from it. Technically it’strue, but there is one more thing to consider.The importance of a link is proportional to thenumber of backlinks on the website it comesfrom.• But besides backlinks, such website may havelinks pointing to other websites, that is,outbound links. So, the more outbound links ithas, the less value these links bring to thewebsites they are going to. It’s like cutting a pieinto pieces and sharing it with your friends. Themore friends there are, the smaller the pieces.So, while seeking to get connected to a website, www.thenetresearcher.comalso consider how many outbound links it has. fkhan@thenetresearcher.com
  5. 5. “The more you give, the more you get” If Google decides that some of your activities do not look Natural like spamming, harvesting links at link farms, your Google PageRank may become lower.www.thenetresearcher.comfkhan@thenetresearcher.com
  6. 6. Google Toolbar• Based on “who knows whom”, Googlegives each page a rank, from 0 to 10.To view the rank, you need to install theGoogle Toolbar for your web browser.• It’s easily available on-line and is freeto install. In the toolbar, move yourmouse over the little green scale to seethe PageRank of the current page.www.thenetresearcher.comfkhan@thenetresearcher.com
  7. 7. Uses of Pagerank • It can give you a general idea about how well your site is doing in terms of link-building. • If you are looking for websites to connect to, you can check their Google PageRanks to see which links will be more valuable.www.thenetresearcher.comfkhan@thenetresearcher.com
  8. 8. Google Pagerank -- Search Engine Rankings • There is no substantial connection between a high PageRank and high Google search engine rankings. Google developers themselves say, that PageRank is one of 200 (!) variables Google takes into account, while establishing website’s relevancy for a particular keyword. • And, after all, what makes your website commercially successful is not Google PageRank, but its top position on Google search results page.www.thenetresearcher.comfkhan@thenetresearcher.com
  9. 9. PageRank NOT a reliable indicator of your websites progress: • Infrequent updates – Google may change your PageRank every day, since its values evolve very fast. But it doesn’t mean you are going to immediately find out that your PageRank changed. About the only way for you to check your PageRank is to look it up on Google Toolbar. But, since Google doesn’t send updates to its toolbar very often (in fact about twice a year), what you are likely to see there is some outdated information.www.thenetresearcher.comfkhan@thenetresearcher.com
  10. 10. PageRank NOT a reliable indicator of your websites progress: • Limited sphere of application – Google PageRank value is used by Google only. To other search engine, besides Google, it doesn’t really say anything. Thus, the universal nature of Google PageRank is by far an exaggeration.www.thenetresearcher.comfkhan@thenetresearcher.com
  11. 11. PageRank NOT a reliable indicator of your websites progress: • Irrelevant for Google local search results – Since Google Places feature was introduced to Google, PageRank seems to be from little to no importance for local search results. So, if your business is bound to a certain area, and clients are likely to search by location, you don’t really need a high PageRank.www.thenetresearcher.comfkhan@thenetresearcher.com
  12. 12. PageRank NOT a reliable indicator of your websites progress: • Imprecise scale – PageRank is measured on a scale of whole numbers from 0 to 10. Since only whole numbers are used, that makes Google PageRank quite inaccurate. Two web pages with different ranks may be not that different, or very different, but one will never know, because there is no data that’s more exact.www.thenetresearcher.comfkhan@thenetresearcher.com
  13. 13. Google PageRank really shows a relative value of your site, based on quality and quantity of its links. It doesn’t guarantee high search engine rankings, nor does it really show how well your site is optimized in general.www.thenetresearcher.comfkhan@thenetresearcher.com
  14. 14. www.thenetresearcher.comfkhan@ thenetresearcher.com
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